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WittySparks / Archives for Lexie Lu

Lexie Lu

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About Lexie Lu

Lexie is a UX designer and branding enthusiast. She enjoys kayaking with her golden doodle and baking new cookie recipes. Check out her design blog, Design Roast, and connect with her on Twitter @lexieludesigner.

Why Businesses Should Focus More on Human-Centered Design

User Experience July 11, 2020 by Lexie Lu

Human-centered design is a creative approach to problem-solving that puts customers front and center. Here are some of the benefits for businesses by focusing on HCD.

Key Points You Should Know About Brand Extension

Business June 29, 2020 by Lexie Lu

Brand extension is also known as brand stretching. Anyone considering a brand extension this year should keep these key points in mind.

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