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WittySparks / Archives for Lexie Lu

Lexie Lu

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About Lexie Lu

Lexie is a UX designer and branding enthusiast. She enjoys kayaking with her golden doodle and baking new cookie recipes. Check out her design blog, Design Roast, and connect with her on Twitter @lexieludesigner.

Why Businesses Should Focus More on Human-Centered Design

Updated: May 7, 2023 • 4 min read

Human-centered design is a creative approach to problem-solving that puts customers front and center. Here are some of the benefits for businesses by focusing on HCD.

Topic: User Experience

Key Points You Should Know About Brand Extension

Updated: February 25, 2023 • 4 min read

Brand extension is also known as brand stretching. Anyone considering a brand extension this year should keep these key points in mind.

Topic: Business

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