• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
WittySparks Logo White

WittySparks

Ignite Your Thoughts

  • Topics
  • Reviews
  • Services
  • Newsletter
WittySparks / Media / Brand building through sensory branding …

Brand building through sensory branding …

Updated: January 29, 2022 by Kartik Subramaniam • < 1 min read

Improve Brand's Recognition And Loyalty

With competition in the consumer markets reaching new heights, more and more products are entering the market and filling your supermarket or malls’ shelves. In this light, the question that the companies face is, how does one get the EDGE?

Numerous strategies are being tried out, such as viral marketing, innovative advertising but something that is gaining ground steadily is Sensory Branding. Many companies are using this as a part of their branding activities.

So, then what is sensory branding? These are activities or initiatives undertaken by the companies to impact the consumer’s senses by choosing a message that is propagated through a medium that appeals to one of the five senses depending on the product or service.

The primary idea of Sensory branding is to create a high brand recall among consumers. It also implies introducing the product, going beyond product marketing, and embarking on the consumer’s faculties. The idea could also be to achieve a product differentiation strategy in the process when the markets are getting crowded with products.

Some of the initiatives which have been undertaken in this area are:

Airtel, through its signature tune composed by AR Rahman. Following Airtel’s footsteps are numerous other telecom companies.

ICICI Bank also has an initiative of this sort wherein every time a person calls an ICICI employee, they get to hear the concerned company’s ringtone & the same applies to Big Bazaar.

So, in the days to come, one would get to see more innovative forms of branding initiatives undertaken by the companies to get an edge over their competitors!!

Related Topics

  • Best Stock Video Sites: Top 10 Sites for Stunning Free Stock Footage
  • Pro-Level Slideshow Makers, You Should Check Out
  • Top White Label OTT Platform Providers
  • OTT TV apps: Learn which platform can help your business stand out from the crowd

Topic: Media

Profile picture for Kartik Subramaniam Article by

Kartik Subramaniam

A dreamer of sorts & a Creative writer, passionate about reading diverse stuff.

View all posts by Kartik Subramaniam

Primary Sidebar

Featured Productivity Software

Notion logo
Notion

Notion Workspace can help you stay organized and take your productivity to the next level. Use Skillshare coupon code WITTYSPARKSFREE to watch the Notion Masterclass by Ali Abdaal for FREE.

Take Free Notion Masterclass

The Best Digital Marketing Tool

Semrush logo
Semrush

Semrush helps grow your business on your terms and gets to the top with 55+ marketing tools in 1. Get a flat 40% discount on Guru plan or Try 14-day PRO Trial.

Try Semrush for FREE

Footer

Explore Topics

  • Technology
  • Business
  • Marketing
  • SEO
  • View All Topics

Sponsors

Partnered with FreePik to use the licensed images.

turn to dhgate for smartphone

Affiliate Link Disclosure

If you make a purchase from links, we will receive a small commission. See our Affiliate Disclosure.

Follow Us

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • Instagram
  • YouTube
  • RSS
  • Mastodon

Copyright © 2023 WittySparks - All rights reserved.
Hosted on Rocket.net

  • About Us
  • Contact Us
  • Privacy Policy