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The term media originated from the Latin word ‘medium,’ which means middle. Media is referred to as any source or channel of communication. Media communication tools are used to store and deliver information to the desired audience. These mediums include printed paper, digital data, which encompasses art, news, educational content, advertising, broadcasting, photography, cinema, and various other forms of information. The four major types of media are print media, electronic media, outdoor media, and internet media.
Society is largely affected by the media multifariously and media plays its role effectively in areas of information, public watchdog, safeguarding the democratic society, entertainment, education, and economic growth. Media plays a significant role in molding perceptions of the general public on a wide range of important issues across the world, through its approach and interpretations of a social issue and how it portrays it to the audience. The media also has a greater impact on modern culture and in establishing its values, beliefs, and traditions.
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