A 115% demand for live streaming content is driving brands to use Over-the-top (OTT) streaming platforms, catering to 65% of mobile and TV apps-based video streaming consumers and a market that is likely to reach $1.039 trillion by 2027.
Users on OTT streaming platforms spent 239 billion hours averaging 38 hours or a full work week, across three different devices and three different apps according to OpenX.
As several white-label OTT platform providers now offer edgy-video streaming technology, and AI-driven data analytics to power Viewer Experience (Vx), the challenge is choosing the best OTT platform. This is addressed in the following sections, beginning with understanding the white OTT platform.
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What is the White Label OTT Platform?
An OTT platform is an internet service that delivers media directly to a viewer’s internet-connected device, eliminating third parties such as cable operators to deliver video-on-demand and live streaming.
A white-label OTT platform uses the same delivery method used by an OTT platform but includes a white-label video player, also called a custom video player. Such a video hosting platform will display content without referencing the provider’s web pages, instead of allowing your business brand to be displayed.
Hence, as a business, you can have your own label running over an under-the-hood video player and supported technology ecosystem offered by the white label OTT platform providers such as CONTUS VPlayed, Vimeo OTT, Dacast, Wowza, and similar providers.
Benefits of White Label OTT Platform For Your Business:
When you use a white-label OTT platform, your business will gain the following:
1. Control Quality of content
One of the biggest issues with free hosting services is poor quality video streaming and arbitrary removal due to compliance issues. Such issues can be overcome with a white-label OTT platform and retain complete control of the streaming quality.
2. Can use Advanced Video Player technology
A default advantage in using a white-label OTT platform is that you can use the cutting-edge media delivery technologies of the video player like HLS, UX, UI, and other technologies.
3. Brand Building
White-label OTT platforms give you the advantage of retaining all of your brand elements running over the video player of the provider. By using your brand colours, controls, and logos, you can build user loyalty and ensure immediate video access.
4. Ad-Free viewership
In using white label OTT platforms, you can ensure your viewers have a free viewing experience with advertisements run by third-party video players.
5. Gain Full Control and Access
The use of white-label OTT services will customize the video on demand, control video content
access, and Vx apart from business growth, improving the experience and quality of streaming
6. Many Monetization options
The different monetization options offered by OTT service platforms increase business operations without having to pay commissions. You can choose a monetization model that suits your business and earn from the advertisements.
Reflecting on the benefits that white-label OTT platform providers will bring to your business, let us now look at the top 5 best OTT solution provideers for 2022.
Best 5 White label OTT Platforms in 2022: Comparison
The following section compares the top 5 white-label OTT platform providers in 2022. A detailed look at the advantages it brings to your business and the features of each of these providers is included in the following comparison:
1. CONTUS VPlayed
An OTT platform with a strong performing graph, CONTUS VPlayed is an all-inclusive white label solution provider with a full-bodied streaming suite. It brings high video quality with adaptive bitrate streaming and seamless delivery on multiple devices because of its strong transcoding feature. Ability to scale your services based on demand, and ensure compliant security features for revenue generation and customizable solutions for VOD streaming.
The key features that CONTUS VPlayed presents are:
- Supports native OTT apps
- Seamless third-party service integrations
- Supports live streaming
- Content partner portal
- Live streaming to VOD
- Video CMS
- 100% Customizable
- Monetizing OTT models
Pricing: This platform offers customized plans and a free demo
2. Vimeo OTT
A popular white-label OTT solution provider, Vimeo Livestream, will allow your video subscription service to have a full-featured launch due to advanced technology. It has a centralized dashboard for internal video galleries, helping you to manage, publish or access and archive video content in a single place. The background help needed to get your brand of product running on this white label technology is available throughout the cycle.
Features it supports are:
- Auto-archive for live streaming
- No downtime
- In-app purchase
- Supports live polls, chat, the graphical overlay
- Analytics for performance review
- Bandwidth and storage at competitive prices
Pricing: Three plans are supported
- Starter: $1 per subscriber
- Growth: $500/m billed annually for OTT businesses
- Enterprise: custom-based plan for scaling OTT-business
This OTT platform provider is a perfect SaaS solution, bundled with VoD hosting solution. It primarily helps you access the Chinese market given the range of options it provides as an OTT VoD provider and live streaming provider.
It allows you to build workflows, live stream recording apart from video transcoding with a customizable video player. It has the necessary modules in place for you to build your own brand on its technology. Another noteworthy aspect of this service provider is the Akamai CDN it supports, adding to your repertoire of high-quality video streaming.
Some of the key features it supports are:
- Uses top CDNs for top-quality live streaming
- China Video hosting is supported
- HTML5 Player for all-devices
- The video hosting manager is included
- The monetization model is smooth
- Live sports broadcast is well supported
- SDK is well-featured to help you build your own OTT platform
Pricing: Four price plans are billed annually
- custom-quotation plan for high volumes
- 188/month for scalable services
- $63/m for events
- $39/m for starter plan
A Boston-based OTT white-label platform provider, it offers products that vary from VoD to cloud encoding to live to stream. It has expansive platforms such as Ooyala, a reputed cloud video provider. The purpose Brightcove offers is complex analytics and video marketing tools. It helps in audience discovery and lead development. It supports video formats like MP$, FLV, WMV and 3GPP.
Features it connects:
- Global delivery of content
- Tech support for low-technology support
- Video API-driven access
- Secure features
- Monetization options
- Analytics are advanced level
- CRM integration
Pricing: Custom plan for the high-end market
The go-to OTT platform provider for business-critical applications, this live-streaming provider, packs several features. Its uniqueness is its scalable solution as it supports full-spectrum OTT platform features and customization. CDNs it supports will offer you a global audience. Video format, quality, and delivery can be micro-controlled by you. Live stream performance is a bespoke feature by this provider, running on its patented software. It also has an extensible, modular architecture that allows you to scale video streaming.
Features it supports:
- Streaming server software
- VR streaming
- Browser-driven live streaming
- Mobile app for live streaming
- Adaptive bit-rate streaming
- Multi-level security for token authentication
- Streaming Cloud services, prepaid at $85/m
- streaming Engine prepaid services at $175 per month.
Inference from the above sections is that these top 5 OTT platform solutions providers are priced differently depending on the technology features they offer.
By investing in a white-label OTT platform, business scope is achieved because you will own the video content and branding, thereby building your customer base exponentially.
By using one of the best OTT platform providers in 2022, you will be able to have a customized OTT solution to build your own services!
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