The term media originated from the Latin word “medium,” which means middle. Media is referred to as any source or channel of communication. Media communication tools are used to store and deliver information to the desired audience. These mediums include printed paper, digital data, which encompasses art, news, educational content, advertising, broadcasting, photography, cinema, and various other forms of information. The four major media types are print media, electronic media, outdoor media, and internet media.

Videocon India Youth Icon Awards 2009

Last evening Rahul Gandhi and Aishwarya Rai, along with others, were honored as the Youth Icons during the inaugural Videocon India Youth Icon Awards in a grand evening hosted by Wizcraft International Entertainment at Hotel Leela Kempinski, Gurgaon.

Vodafone Busy Message Caller Tunes Advertisement

All Vodafone commercials made to date have been simple to understand and elegant with immense creativity as far as communicating their messages to the masses is concerned. In fact, every Vodafone advertisement is unique in itself and the recent one is on similar lines.

Idea – Walk when you talk commercial

The recent “Walk when you talk” commercial is the fifth sequel of Idea cellular’s brand campaign with its brand ambassador Abhishek Bachchan. All Idea campaigns revolve around the basic motto- To communicate a message to the masses of India.

Surf Excel Advertisement – Daag Ache Hain…

The recent Surf Excel commercial featuring a teacher and her student is similar to its predecessors and tows the same line that one need not stop living life to the fullest fearing dirt and grime on clothes; in short “Daag Achche Hain“.

A Thousand Splendid Suns: Book Review

A Thousand Splendid Suns is another bestseller by Khaled Hosseini after The KiteRunner. The book is set in Afghanistan and captures the devastation that war and unleashes on this land of ‘ thousand splendid suns’.

Celebrating 62nd Indian Independence Day

As 15th August 2008 approaches, Indians prepare to celebrate the country’s 62nd Independence Day. 61 years ago on 15h August 1947, the tricolor was unfurled and India got independence from years of colonial rule. The country’s first Prime Minister Pandit Jawaharlal Nehru delivered the historic “Tryst with destiny” speech from the ramparts of Red Fort

Building Powerful Brands

Brands are as large as the people who make them. With products flooding the markets, consumers are getting a variety of choices regarding purchasing products. But it is not the most recent product or one with low prices that sells the most.

Brand building through sensory branding …

With competition in the consumer markets reaching new heights, more and more products are entering the market and filling your supermarket or malls’ shelves. In this light, the question that the companies face is, how does one get the EDGE?

Scroll to Top