Last evening Rahul Gandhi and Aishwarya Rai, along with others, were honored as the Youth Icons during the inaugural Videocon India Youth Icon Awards in a grand evening hosted by Wizcraft International Entertainment at Hotel Leela Kempinski, Gurgaon.
Media
The term media originated from the Latin word "medium," which means middle. Media is referred to as any source or channel of communication. Media communication tools are used to store and deliver information to the desired audience. These mediums include printed paper, digital data, which encompasses art, news, educational content, advertising, broadcasting, photography, cinema, and various other forms of information. The four major media types are print media, electronic media, outdoor media, and internet media.
Vodafone Busy Message Caller Tunes Advertisement
All Vodafone commercials made to date have been simple to understand and elegant with immense creativity as far as communicating their messages to the masses is concerned. In fact, every Vodafone advertisement is unique in itself and the recent one is on similar lines.
Idea – Walk when you talk commercial
The recent “Walk when you talk” commercial is the fifth sequel of Idea cellular’s brand campaign with its brand ambassador Abhishek Bachchan. All Idea campaigns revolve around the basic motto- To communicate a message to the masses of India.
Surf Excel Advertisement – Daag Ache Hain…
The recent Surf Excel commercial featuring a teacher and her student is similar to its predecessors and tows the same line that one need not stop living life to the fullest fearing dirt and grime on clothes; in short “Daag Achche Hain“.
On the eve of India’s 63rd Independence Day in 2009
We at Wittysparks have come up with a time-line of videos of events from 1947 till date which would make you make you not only nostalgic and proud but also make you weep with few sad instances.
The Broken Window by Jeffrey Deaver – Book Review
That you are being watched all the time? What you do, what you buy, where you go, what you like – someone knows everything about you? That’s what “The Broken Window” is all about.
A Thousand Splendid Suns: Book Review
A Thousand Splendid Suns is another bestseller by Khaled Hosseini after The KiteRunner. The book is set in Afghanistan and captures the devastation that war and unleashes on this land of ‘ thousand splendid suns’.
Book review: The 3 mistakes of my life – Chetan Bhagat
The unique thing I found in this book is that Chetan has addressed a sensitive issue in the most sensible way possible.
Celebrating 62nd Indian Independence Day
As 15th August 2008 approaches, Indians prepare to celebrate the country’s 62nd Independence Day. 61 years ago on 15h August 1947, the tricolor was unfurled and India got independence from years of colonial rule. The country’s first Prime Minister Pandit Jawaharlal Nehru delivered the historic “Tryst with destiny” speech from the ramparts of Red Fort […]
Building Powerful Brands
Brands are as large as the people who make them. With products flooding the markets, consumers are getting a variety of choices regarding purchasing products. But it is not the most recent product or one with low prices that sells the most.
Brand building through sensory branding …
With competition in the consumer markets reaching new heights, more and more products are entering the market and filling your supermarket or malls’ shelves. In this light, the question that the companies face is, how does one get the EDGE?
Less talking brilliant advertisement..
For all those who thought that advertisements need to be wordy, here’s a classic effort for the product Johnnie Walker where one gets an indication of how to use creativity within the given space.
What makes a good advertisement..?
But nevertheless both these aspects contribute in their own way. A picture in an advertisement could convey several messages. In the absence of the text.
SMS and media mobilisation…
Communication in India witnessed a new dimension added to its ‘PNT, STD and ISD’ image connections with the arrival of mobile phones. At the outset, individuals had to pay as much as 24 rupees to receive calls on their phones.
Rural consumer research
ITC’s e-Choupal and Intellect, the research and technologies wing of Lintas Media Group, have joined hands to launch Bharat Barometer, the primary information source of all aspects of rural consumer behavior. The Bharat Barometer is a highly potent research channel for exploring various rural consumer and market matters.
