• Skip to primary navigation
  • Skip to main content
  • Skip to footer
WittySparks Logo White

WittySparks

Ignite Your Thoughts

  • Topics
  • Reviews
  • Subscribe
WittySparks / Media / What makes a good advertisement..?
Good Marketing and Advertising

What makes a good advertisement..?

Media November 7, 2006 by Kartik Subramaniam

A picture may be mute but it could convey a thousand things.. and this was proved right when I saw a couple of print advertisements on a website.

times ad
The Economic Times Ad

It is not the picture alone but also the text (headline, subhead, body copy) which appears alongside that make it relevant. One may argue about the importance of each and debate as to which precedes over the other – whether it is the picture or is the text? One needs to keep in mind that both are to some extent bound by the appeal which the advertisement seeks to generate!

toi_06062005_huge.jpg
Goodness Gracious

But nevertheless, both these aspects contribute in their own way. A picture in an advertisement could convey several messages. In the absence of the text, this could lead to some amount of confusion. The presence of the text provides the framework within which the message is to be interpreted as is evident in the adjacent Times of India print advertisement. It also guides the viewer or the reader of the advertisement on how to make sense of the message which the conceiver of the message intends to convey.

The other aspect one needs to keep in mind is the social context. Advertisements combine semiotics and text, as a result, they are to be placed within a relevant social context. This could be related to the product and also the audience receiving the message. By social context I mean, language and at times the regional or local nature of the content. If the product is for a specific region, then an advertisement could use some regional appeal in the advertisement which again is an up-to-the advertising agency.

There are numerous examples where the picture in an advertisement has carried the message to the viewers. The print advertisement by Economic Times is a classic example where the picture in the advertisement does the talking. There are advertisements where a good headline steals the show and makes the impact. The Times of India’s advertisements – A day in the life of India, is one which augurs the above case.

The debate will go on as to whether it is the text or the pictorial representation of the idea that makes an advertisement. But the bottom line is that it should make an indelible impression in the mind which lingers around for a while!

Image Source: Marketing And Advertising – BigStockPhoto.com

Appreciate your opinion on this topic on social media by tagging us @wittysparks
  • LinkedIn
  • Twitter
  • Like
  • Pinterest

Related Topics

  • An Ad that intends social reform – Tanishq!
  • Countless Creative Ads at one place
  • Less talking brilliant advertisement..
Launch Offer
Rocket.net - Managed WordPress hosting
Rocket.net - Managed WordPress hosting
$1 for first month, $25/month

A highly secured WordPress hosting platform powered by Cloudflare enterprises with customized services for agencies, eCommerce, and small businesses.

  • PageSpeed Guarantee
  • Ultra Secure Platform
  • FREE Migrations
  • Automatic Updates
Try for $1.00 Our Review
We earn a commission if you make a purchase, at no additional cost to you.

Our Favorite Tools

Semrush - SEO and Marketing Tools
Semrush - SEO and Marketing Tools
$119.95/mo
Try for FREE Our Review
Semrush - SEO and Marketing Tools
Lasso - All-in-one Affiliate Marketing Plugin for WordPress
$29/month
Start Free Trial Our Review
Semrush - SEO and Marketing Tools
Grammarly - AI-powered writing assistant
$12.00 / month
Try for FREE Our Review
Previous Post: « Season of ‘remakes’ in Bollywood!…
Next Post: India’s tour of South Africa’06 »

Reader Interactions

Profile picture for Anonymous

About Kartik Subramaniam

A dreamer of sorts & a Creative writer, passionate about reading diverse stuff.

View all posts by Kartik Subramaniam

    Comments

    1. Profile picture for run your car on waterrun your car on water says

      June 6, 2008 at 10:24 am

      According to my view the best ways of make good advertisement are :

      The first step to affecting the way customers think is to make them look at what you offer in a new or different way. A good ad has the power to completely change the mind of the reader, viewer or listener.

      The offer should present a believable solution to fulfill a perceived need.The bottom line is that marketing exists to support sales. A ad. could convey a thousand things.

    2. Profile picture for bethany----xbethany----x says

      June 11, 2008 at 8:10 pm

      hello can somebody help me with what to do for a good advert because i need to write a good structured advert for my homework by tommorow so if anybody could help please give me a shout ty =]

    3. Profile picture for Run Cars With WaterRun Cars With Water says

      June 19, 2008 at 12:46 am

      Hmm, I have seen this picture with a frog before but I don’t know where. BTW, very informative post. Thanks

    4. Profile picture for megan hewsonmegan hewson says

      October 15, 2008 at 8:26 pm

      please can you describe any examples of advertising a business through charitable events?
      thank you
      :)

    5. Profile picture for Willem EngelWillem Engel says

      March 23, 2009 at 3:55 pm

      Hi i trying to brain storm some ideas for a yougert drink advert. That i need to shoot for a student project? any ideas?

    6. Profile picture for BelleBelle says

      January 7, 2010 at 1:09 pm

      hi, i need to create like a storyboard type thg for an intro of an advert. the advert has to advertise japan. i have never been to japan, and is very stuck in ideas to use in the advert. this needs to be done in like 5 days. if u have any ideas, please help share them! thanx loads!

    7. Profile picture for HumptydumptyHumptydumpty says

      March 24, 2011 at 8:47 am

      cool

    8. Profile picture for Abdurrahman amjadAbdurrahman amjad says

      April 25, 2011 at 4:33 pm

      can any one tell me which website can help make a advertisement

    Footer

    Search

    Exclusive Coupons

    • Moqups Review - Use coupon code “WITTYSPARKS" for 20% off or "PARTNERS50" for 50% discount on all plans.
    • Serpstat Review - Use coupon code "wittysparks_discount" for 30% off.
    • WPForms Review - Use coupon code "WITTYSPARKS" for 50% off.
    • WPPayForm Review - Use coupon code "wittysparks" for 10% to 40% off.

    Affiliate Disclosure

    If you make a purchase from WittySparks links, we will receive a small commission. See our Affiliate Disclosure.

    Sponsors

    Partnered with FreePik to use the licensed images.

    turn to dhgate for smartphone

    Follow Us

    • Facebook
    • Twitter
    • Pinterest
    • LinkedIn
    • Instagram
    • YouTube
    • RSS

    Copyright © 2022 · Hosting sponsored by Rocket.net (Affiliate link)

    • About Us
    • Contact Us
    • Privacy Policy
    • Affiliate Disclosure