Data Mining: Making business sense through the hidden data patterns

Companies today are collating vast amount of increasing data. This information gets gathered from various sources. It includes the mobile devices, enterprise allocation, websites, social media and also IoT, i.e., internet of things. And this gradually, leads us to the most important question.

How can companies unlock the hidden patterns in data? It means, how can you generate business value from all this data in real time? The answer is data mining.

Simply put, this is an automated process of managing vast data sets. It helps to recognize patterns and trends in data and generate relationships. And this, in turn, helps to create new opportunities and solve business issues through data analytics.

Understanding the secret meaning of data

It’s about checking data to see the past occurrences as you want to respond appropriately to the present. Today, the advanced data mining tools enable you to estimate the future and respond accordingly. Hence, you can leverage the data trends to your favor.

Generally, data mining gets used mostly in the IT arena. It gets applied to a wide range of huge-scale data processing activities like:

  • Analyzing data
  • Collecting data
  • Data warehousing
  • Extracting information

It might also include decision-assisting technologies and applications. It includes machine learning, business, and artificial intelligence. Today, data mining gets used in sales and marketing, product development, cybernetics, genetics and many more. When blended with predictive analytics, data mining gives you a competitive edge over other market players.

Data mining helps in generating business value

Are you wondering about the real worth of data mining? It’s able to unlock the hidden benefits in the form of relationship and patterns in data. It is used to make crucial business predictions. For instance, a company can conclude that its recent marketing campaign led to increased sales of a product in specific regions than others. The company can then use this campaign data to refocus its efforts to gain increased returns. The outcome varies based on business goals and type. For instance, the retail marketing and sales managers source customer data in multiple ways. It’s done to enhance conversion rates in a different way than it gets done in the financial industry.

Data mining applications

Different industries use data mining in multiple ways. The retailers make use of this technique to recognize better the products users are interested in buying depending on their preference. Retailers use it to know the products that sell most at a particular time. It also enables merchandisers to plan the store layouts and inventories.

The manufacturing companies use data mining to scan for patterns in their production stage. It helps to locate the wrong methods and bottlenecks. It also helps to maximize the efficiency. They can also deploy data mining tactics for product designing and make minor changes depending on customer feedback.

Banks and financial institutions use data mining to know more about their clients’ accounts and preferences. It is also used to collect and analyze data from the sites and social media communications. It helps to gain new customers and also maximize customer loyalty.

The academic institutions too can leverage data mining. They analyze the data sets to forecast the future learning sets and assess the student performance. Data mining also helps to make positive changes in the teaching process as well.

Understanding the critical aspects of data mining

The data mining process has many components. Each component addresses various needs.

These aspects are as follows:

  1. The pre-processing stage: Create your target data set before you deploy any data mining algorithms. One familiar data source is a warehouse or data mart. You should conduct pre-processing for evaluating data sets.
  2. The data preparation and cleansing stage: Target data sets should be cleaned and prepared. It is done to eliminate “noise” and to address the missing values. It also helps to filter the outlying data points for deleting mistakes, generate segmentation guidelines, explore further and conduct functions associated with data preparations.
  3. The market basket analysis stage: It is also called association rule learning. And these tools look for association amidst data set variables, for instance finding out which products are bought together at a store.
  4. The clustering stage: This data mining stage gets used for unlocking structures and groups in the data sets that share a similarity. It doesn’t use the known data structures.
  5. The classification stage: The tools that do classification generalize the known structures. It gets used for applying recent data points. An example would be, an email application trying to categorize a message as spam or a legitimate mail.
  6. The regression stage: It is a data mining phase that forecasts a comprehensive set of numeric values. It includes the housing values, ales, the price of a chosen data set and many more.
  7. Summarization: This process offers a comprehensive data set representation that comprises report generalization and visualization.

Challenges and risks in data mining

Data mining has its share of problems and challenges. Akin to any and every technology that uses personally recognizable and sensitive data, privacy and security are two primary concerns. At an elementary stage, data mining should be reliable, complete and precise. It is because you need to arrive at some crucial business decisions using it. It also helps you to communicate with the investors, public, business partners and regulators.

The advanced data types also need advanced technologies for clubbing data sets together from a mix of distributed computing platforms. It is also called the Big Data integration. It helps to extract complex data, for instance, video, images, spatial data and temporal data. Additionally, some expert vendors provide advanced data mining solutions, where few are open source tools.

Every field of technology is laden with challenges. However, despite such problems, data mining today is an essential part of IT and other industries. Companies are aiming to derive value from data, by deploying these tactics. The advancements in artificial intelligence, predictive analysis, and machine learning will only advance data mining in the days to come. Do you want to use your business data and tap into potential growth opportunities? If yes, then deploy the advanced data mining techniques and seek out the hidden meaning of business data.

Published by Nishitha

I am done with my Physiotherapy Graduation. And I always try to share Health and technology tips with people. Apart from Physiotherapy and being a tech savvy, I do explore more on Technology side and I keep sharing my findings with wider audience.

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