Building quality backlinks for an eCommerce store is different from doing the same process for a blog. If we look at your competitors, you cannot really compete with eBay, Amazon, and other giants in the eCommerce industry. Furthermore, it is a very rare situation that backlinks point to an eCommerce brand.
Running an eCommerce store is challenging, and, truth be told, you might want to spend your time doing other useful things instead of building backlinks. Nevertheless, backlink building is the best strategy you can use to improve your SEO. There are multiple ways to find quality backlinks for your eCommerce store, and that’s what we are going to show you today!
Table of Contents
The bad news and the good news
If you are a beginner in online sales, there are many things to know about the eCommerce business. The bad news is that building backlinks for eCommerce is not an easy task. It requires a tremendous amount of time, and it may not give the results you expected. However, the good news is that your competitors are going through the same difficulties.
To give you an edge over your competitors, here are the most efficient approaches to building backlinks for eCommerce.
1. Utilize competitors’ broken links
Hunting for broken links is not only a strategy that will improve your eCommerce website but also help you in battling the competition. The process takes some time, but it can pay off.
You need to research competitors’ websites and look for broken pages. This is best done by using SEO tools that track broken backlinks. You enter the name of the competitor’s website, and the report tells you how many links lead to their broken pages.
You can then contact the owners of the links and ask them to redirect to your website instead.
2. Research domains for sale
Besides link hunting, you can also look for eCommerce hosting domains on sale. Not to buy them; that’s not what you are after. What you want to do is get the names of websites that lead to those domains. No one wants to link to a domain that is not in function anymore. Like with broken links, you can ask the owners of the backlinks to redirect to your domain instead.
This is yet again another strategy that requires time, but it can pay off. Simply do a Google search on the “domains for sale” and see what comes up. You can also add various keywords that direct to your industry.
3. Invest in guest posting
Guest posting is a well-known strategy for acquiring backlinks. However, there are some pitfalls you need to avoid. For example, if you are writing a guest post for another website, it is crucial to focus on their audience, not yours. Try to tie your products with what they offer and show them how you can find the solution for their problems.
If you solely focus on writing as if you are advertising to your audience, you will not get the same results.
4. Analyze competitor backlinks
If you are starting your eCommerce business, find out who your closest competitors are. They already have developed businesses, so try and learn from them.
By using SEO tools and software, you can discover all backlinks leading to a specified domain. Find out who is linking to your competitors, and try to understand why. This will tell you what you need to do to get quality backlinks from other strong websites.
5. Write product reviews
One of the things you will probably discover when researching competitor backlinks is that they have bloggers doing reviews of their products. This is a very efficient strategy.
There are two different approaches you can take:
- Write product reviews for other websites;
- Ask bloggers or influencers to review your products and write about them;
Writing reviews for other websites is beneficial for your business as well. If you provide a positive testimonial for something you purchased, they will notice it. A lot of eCommerce websites like to thank their customers for leaving a review.
While you can ask them to leave a link to your website, you can also make sure to let them know you have a website when leaving the review. There is a high chance they will link back to you on their own.
If you want to hire others to review your products, you need to know how it works. You usually send a free test product to the blogger or influencer of your choice. They use it, test it, write a review, and publish it on social media. Typically, the reviewer will leave a link to your website in the description.
6. Work with suppliers and manufacturers
Unless you have your own production phase, you will need to work with manufacturers and suppliers. They run businesses as well, and they also need publicity and new customers.
You can make a deal and offer to recommend them to partner companies that might need their services. In return, they can mention you as a distributor and leave a backlink to your website. It is often the case that people go to the manufacturer to buy directly from them for a lower price. In case that is not possible, the first distributor they will see is your company.
7. Create partnerships in your local community
No business can survive for long without partners, especially in a competitive market. Speak with other eCommerce companies in the area and see if you can make a deal that will benefit both of you.
For example, if a client makes a purchase at their website, they get a discount on yours and vice versa. This is an excellent strategy because it allows you to tap into the customer list of other eCommerce websites. You can advertise each other by creating backlinks.
Find quality backlinks for your eCommerce store and increase your sales
And there you have it! The 7 most efficient strategies to find quality backlinks for your eCommerce store. See what approach works best for your business, and focus on perfecting that strategy. It is a good idea to research this topic even more. There are many other ways to get backlinks. Utilize them before your competitors, and you might climb to the top of the market!
