Entrepreneurship requires a few special talents. In addition to understanding your own industry, you need to possess leadership and marketing abilities. But there is nothing simple about marketing. It involves discerning search engine trends and applying those trends to your website.
There are a few ways for new businesses to optimize their SEO.
Create Real Content
This usually comes with the concept of blogging. Blogging is prevalent across every industry. It is an outlet to share your expertise with the world. Further, it will develop a deeper relationship with the consumer. People will come to your website for information. This will generate a much better SEO score than a static website would. You will also be giving people something to save and share with friends.
A blog will also come with the potential of reaching important influencers. There are a lot of bloggers in your industry. Many new startups link to these influencers. When they see traffic coming from a site, it will get their attention and they might link back. Another option is to offer to write a guest post. This is usually a win-win for you and the influencer because you are drawing one another’s traffic.
Blogging will also create fodder for social media. Many bloggers just quote themselves and link to the relevant articles. This has become such a popular approach because paid advertising is falling out of favor. Consumers are far more likely to respond to content. If you are a wedding planner, you could write articles about anything related to marriage and relationships.
Reduce Your Bounce Rate
The bounce rate represents how engaged your audience is in your posts. If you have a bounce rate of 85%, that means 85% of users leave your website after viewing just one article. The most popular method of reducing that is to strategically place internal links throughout your articles. Readers will see the linked word and know that it provides more perspective on an issue.
Research SEO Developments
In the early days of Google, spammers would exploit the SEO criteria. They paid for links on illegitimate websites just to increase their ranking. Today, Google’s algorithms filter that sort of thing out by changing often. But they do not release their criteria to the public. This means bloggers need to pursue relevant research and apply it to their websites.
For example, mobile browsing has become more popular. This changed web design and keyword protocols. More recently, consumers have been using Google Voice. This means they are entering search terms orally. That development could completely uproot the concept of keywords. A search term that is entered orally will be more natural and less concise. Bloggers will need to account for that.
Track Your ROI
Return On Investment (ROI) is a marketing term that relates to how much traffic you received from an advertising campaign. Whether your goal is to build traffic or create conversions, ROI is a necessary resource. If you do not use ROI, you are not going to know where you should invest your time and money.
Many bloggers use BI dashboards to assess their metrics. They are tools that display information related to your business. Companies such as Amazon and IBM use them.
Improve Your Web Design
Most people do not want to read a website that is sloppy or difficult to navigate. It will give the impression that you are not very professional. Hosting services such as WordPress actually make the process much easier. You can just choose from one of the thousands of templates. In most cases, you will want to portray your business and professional and trustworthy. Find a design that does that.
The internet is the tool that has the most potential. People have risen to fame writing blog posts. But the internet can also be something like a heavy sword. You need to develop the skill to wield it. If you do, you will outstrip your competitors.