India is a country of cultural values, where food is given high priority, and grocery shopping is still rather an impractical venture. Enter BigBasket, the largest online food and grocery store in India. Simplicity and practicality is the essence of this online service. It is providing the magic of ordering and getting your shopped list delivered at your door step.
The service is currently available at four cities; Hyderabad, Pune, Mumbai and Bangalore.
Let’s explore the bounties of BigBasket:
- Website – The website is user friendly. All products are divided into convenient categories, this makes product search simple. Products can be selected based on their packaging quantity and number of items. You can continue shopping without being sent to the final shopping basket, so there is a continuum to your shopping. There are options of making lists that get saved in your account, so that you can easily refer your old shopping list and re-order. This is great when you have a fixed number of products to be bought periodically. You just have to select the time slot most practical for you and proceed to check-out.
- The App – BigBasket app which is available for iOS and Android takes the convenience to another level. You can add items to your basket as and when you realize you’ve run out of something. There’s no stress of forgetting anything when you sit to place the final order.
- Product Range – The product range is vast. The website holds over 10,000 products from 1000 brands. Consumers can find everything from fresh fruits and vegetables, to grocery staples like daal, rice and grains to toiletries and cleaning products, basic over the counter medicines are also available. There are also assorted products put together as packages for convenience. Meat and poultry is also available. Their new products included chopped vegetables, peeled, or minced products also.
- Payment – There are a variety of ways you can make payment, ranging from credit cards, debit cards and most amazing, COD. Personally COD is the best option, as sometimes if a product is unavailable or not delivered, they will deduct it from the total and not charge you for that. Every customer has a unique pin code that they have to provide to complete the delivery. This makes sure that your order isn’t delivered to another customer. Also a delivery charge of Rs.50 is on orders less than Rs.1000 in total value.
- Delivery – the BigBasket employees are friendly, and not only do they deliver your shopping list, they will unload it wherever you want to, for example the kitchen. This is a beautiful feature, as large quantities of goods can’t be carried by women or elders of the house on their own. This is especially so when the products have to be carried to a different floor. All the vegetables come packed in separate zip lock bags, you can simply transfer those packets into your refrigerator.
- Safety – BigBasket doesn’t outsource it’s delivery like other online shopping websites. This improves the service in terms of delivery and security. The products all come in the big basket van, kept in red crates, and delivered by men in uniform. The delivery is the part of the service, and hence safe for women especially to order.
Apart from being a solution provider for many households, online grocery delivery BigBasket does have some flaws. The slots are sometimes just not practical. Sometimes you want your products when you want them, and to have to wait a whole day because there are no more slots left is bad. A suggestion for the company could be to integrate a quick delivery service. This could be great for small purchases like less than 10 items. This would bring the service full circle.
Are you using BigBasket? Then why not share your experience?
