The landscape of SEO and link building is continually changing, making it difficult to stay on top of the latest strategies. The one thing about SEO that hasn’t changed; is the importance of building high-quality links to increase your search rankings.
Recent data estimates that the number of links to a specific page composes more than 22 percent of Google’s ranking algorithm, according to Trend Statistics.
If you’re going to compete and thrive online, you need to start implementing high-quality link-building campaigns into your overall digital marketing strategy. Along with helping to increase your chances of ranking well on the various search engines, engaging in high-quality link building can provide your business with these benefits.
Benefits of high-quality link building for your Business
Build Relationships
Link building often requires you to reach out to other relevant blogs and businesses in your industry. Outreach frequently relates to your need to promote something that you’ve recently created, like an infographic or new content. Along with getting a link back to your website, reaching out to other businesses and blogs can help you to build long-term relationships with key people in your industry.
These relationships can cement your business as being trusted and highly regarded among your peers, creating genuine advocates for your company. When it comes to building relationships, Katie Pritchard, a contributing writer at Impact, offers this piece of advice, “focus on quality over quantity to help your audience perceive that your site is valuable.”
Sending Referral Traffic
With the help of Rankz, a good link from a highly-visited website can lead to an increase in traffic to your site. If you can get a link on a relevant website, the chances are high that the traffic from that site is also relevant, which can result in an increase in sales for your business.
When it comes to link building, the value in the link isn’t merely about SEO; it is also about gaining the trust of customers. When you can work with relevant sites, you have a higher chance that their audience will be far more likely to take your advice and continue to seek out your information in the future.
Brand Building
Being proficient at link building can help you build your brand and will help to establish you as an authority in your niche. Some of the link-building techniques, like content creation, can show your audience that you are an expert in your industry, which will go a long way toward building your brand.
For example, if you produce a piece of content that is based on industry data and publish it, your chances of becoming known for it in your industry will increase. When you reach out to other businesses and bloggers in your industry to try and get them to link to the content, you are showing them your expertise and asking others to help spread the word and show others the same.
Before you can start building links, you need to have something of value to build links to. It will be challenging to build links to low-value web pages. However, when you start with something truly valuable, that people find useful or share-worthy, link-building will be a much easier endeavor to undertake.
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