Making sales for your company should be a clear-cut plan you can follow, including an eCommerce business. If you are a small start-up, there are several different ways to promote your online sales to enjoy even higher revenue. Among the many ways you can enjoy higher eCommerce sales is to start selling at outdoor markets and events.
This kind of exposure is the perfect way to get your product in front of more people and get the buzz started. Of course, this means you will need to book an event, have the right equipment, and make sure your site is ready for increased sales. This will allow you to enjoy the kinds of eCommerce sales you got into business to enjoy in the first place.
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Book an Event
Several outdoor markets go on throughout the year. While the majority of these take advantage of the warm weather of summertime to bring out larger crowds, some events go on through autumn and into the winter months leading up to Christmas as well.
Book an event near you and get ready to bring a lot of your product to the event, as well as flyers and any other promotions gear you might have to hand out to those who attend the event. The price of booking your space will be earned back when you make a few sales, either at the event or on the site afterward.
Get the Equipment
Whenever you are selling at an event, you will need to have the right equipment. Several companies sell credit card readers that can be directly associated with your business checking account or PayPal account. This allows you to make sales even if the people you are selling to do not have enough cash on hand.
Just make sure that you have a wireless receipt printer to can offer receipts to all your customers. Additionally, make sure that your business name and website URL show up on the ticket so that those buying your merchandise will have another reference that directs them to your online store and possible future sales.
Prepare Your Site for Additional Sales
Now that you have gone through the practice of promoting your site (hopefully with some excellent sales at the event), it is time to make sure that the site itself is ready to handle an increase in traffic. Make sure that you have enough bandwidth and that the site can quickly provide the necessary information for those who will visit the site and make a purchase.
In addition to preparing the site, you may want to get ready with a ramped-up inventory of goods that you are selling. This will help cut down on a lag time between a purchase being made on your eCommerce site and the time it ships out. By shipping purchases faster, you will end up with more return business.
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