How Sales at Outdoor Events Can Help Boost eCommerce Sales

Making sales for your company should be a clear-cut plan you can follow, which should include eCommerce business. If you are a small start-up, there are a number of different ways to promote your online sales to enjoy even higher revenue. Among the many ways you are able to enjoy higher eCommerce sales is to start selling at outdoor markets and events.

This kind of exposure is the perfect way to get your product in front of more people and to get the buzz started. Of course, this means you will need to book an event, have the right equipment, and make sure your site is ready for increased sales. This will allow you to enjoy the kinds of eCommerce sales you got into business to enjoy in the first place.

Book an Event

There are several outdoor markets that go on throughout the year. While the majority of these take advantage of the warm weather of summer time to bring out larger crowds, there are events that go on through autumn and into the winter months leading up to Christmas as well. Book an event near you and get ready to bring a lot of your product to the event, as well as flyers and any other promotions gear you might have to hand out to those who attend the event. The price of booking your space will be earned back when you make a few sales either at the event or on the site afterwards.

Get the Equipment

Whenever you are selling at an event, you will need to have the right equipment. There are several companies that sell credit card readers that can be directly associated with your business checking account or PayPal account. This allows you to make sales even if the people you are selling to do not have enough cash on hand. Just make sure that you have a wireless receipt printer, so you can offer receipts to all your customers. Additionally, make sure that your business name and your website URL shows up on the receipt so that those buying your merchandise will have another reference that directs them to your online store and possible future sales.

Prepare Your Site for Additional Sales

Now that you have gone through the practice of promoting your site (hopefully with some really awesome sales at the event), it is time to make sure that the site itself is ready to handle an increase in traffic. Make sure that you have enough bandwidth and that the site can easily provide the necessary information for those who will visit the site and make a purchase. In addition to preparing the site, you may want to get ready with a ramped up inventory of goods that you are selling. This will help in cutting down on a lag time in between a purchase being made on your eCommerce site and the time it ships out. By shipping purchases faster, you will end up with more return business.