
One of the biggest fears of web marketers, bloggers, and SEO agencies is having their sites banned by Google.
Even some big brand names, such as Overstock and JC Penny, have been hit by Google penalties.
Fortunately, if you stick to white-hat SEO techniques and avoid spammy practices, the chances of you being hit by a Google penalty will be greatly reduced. In this article, weโll discuss some ways you can avoid a Google ban.
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Types of Google Penalties
Before we get into how to avoid Google penalties, itโs important to clarify that there are two ways of being penalized by Google.
One way is being hit by a manual penalty. If Googleโs algorithms detect that you are engaging in black hat SEO techniques, your site may be reviewed and penalized manually by one of Googleโs staff.
In that case, you will get notified about it in your Webmaster Tools. You can then request the penalty to be reviewed and removed if it was a mistake.
Another way of being penalized is simply being demoted in the rankings by Googleโs algorithms. This happened to many sites during big algorithm updates such as Panda and Penguin.
Unfortunately, it is harder to figure out if you were hit by such a penalty other than by seeing a drop in rankings and traffic.
You will also be a bit more in the dark about how to get your rankings restored, but the following tips can help you out.
1. Avoid Black Hat Link Building Campaigns
One of the most common causes of a Google ban is using spammy link building techniques.
Never buy links, as it is against Googleโs policies. You should also avoid taking part in link exchanges, where two sites link to each other.
Here are some other spammy link building techniques that can raise a red flag at Google:
- Getting a lot of links from low-quality sites (such as sites that are link farms or have a low PA and DA)
- Getting links from sites that have unrelated content
- Getting a lot of links from article submission sites such as Ezine Articles or directories
- Posting a lot of comments with backlinks to your site
- Getting a lot of backlinks with the same anchor text
There are ways to get valuable links, such as by writing guest posts, but make sure that you are getting links from high-quality sites. Quality is more important than quantity here.
2. Donโt Post Low-Quality Content
You should be posting high-quality blog posts that are informative, contain keywords in a natural way, target long-tail keywords, include images and other media (such as infographics), and help people out.
Low quality or thin content can hurt your site. Here are some examples of bad content:
- Copied or duplicate content (can also be generic content that simply repeats what other sites are already saying)
- Spun content
- Content that is stuffed with keywords or written for search engines as opposed to humans
- Large blocks of texts without white space or images
- Very short blog posts that lack depth
3. Make Sure You Have Good Hosting
Having the right hosting can have a big effect on your SEO results. If your site is experiencing downtime often and people canโt reach your site, it may be demoted by Google.
The same goes for if your SSL certificates arenโt working or valid and your visitors are getting HTTPS warnings when trying to access your site.
In addition, a bad hosting provider with slow loading times can also cause your site to drop in the rankings.
4. Secure Your Site
If your site gets hacked, thereโs a good chance it will disappear from the SERPs. Even if it doesnโt disappear right away, users may get a warning that your site may be hacked, and that will be enough to deter most people from clicking on it.
Make sure you have a good security plugin or firewall installed and that you constantly monitor your site for malware and viruses.
5. Beware of Negative SEO
Even if you arenโt engaging in bad SEO practices, your competitors may try to make it seem as if you are.
Some people try to hire black-hat negative SEO agencies to build bad links to your site on a mass scale to try to hurt your SEO.
Use Webmaster Tools or an SEO tracker to constantly monitor your backlinks. If you see that you are getting a lot of bad links, you can disavow them in Webmaster Tools.
If you do get hit with a manual penalty due to negative SEO, you can submit a request to Google to review the penalty and restore your site.
6. Donโt Use Cloaking or Redirects
A practice that is definitely bad for SEO and which goes against Googleโs policies is using cloaking or redirects.
Cloaking is when you manipulate the code to make two versions of your site or content – one for Google and one for human visitors.
This is a spammy tactic that is intended to hide content from Google and attempt to have the site ranked under certain keywords that may be unrelated to the content.
Redirects is when your site or page redirects to another site.
7. Be Careful With Outbound Links
Itโs not just inbound backlinks that you have to use cautiously. You should also be careful when linking to other sites.
Links to high-quality sites that have content that is related to your own can actually help your site.
However, having too many outbound links to low-quality sites can indicate to Google that your content is of low quality as well.
In addition, if you post too many promotional outbound links, such as links to eCommerce products or affiliate links, Google may consider your site as a โbridge siteโ that does not have any value of its own.
Wrapping It Up
A Google ban can harm your business by cutting off your source of organic traffic.
Fortunately, if you keep to white-hat SEO techniques, you can usually avoid getting banned.
Learned a lot from this article, will be helpful for me to rectify my mistakes made before.
Great to hear that. All the best!
Just because it’s beyond your capacity to invest $1000 at one go, it doesn’t make you eligible to resort to some of these black techniques. Google banning your site and you loosing $100 wouldn’t hurt any less.