Are you starting your own business? How about applying for a new job? Personal branding is becoming more important, especially in a competitive workforce.
Even if youâ€™re writing your resume – branding matters; while you may not be ready to turn your name into a logo just yet, itâ€™s important to consider the impact that something as simple as your font selection can have. For instance, writing your resume in Comic Sans might score your point if youâ€™re applying to the circus, but any other employer is likely to deposit your resume straight into the trash.
And if youâ€™re in the advanced stages of creating your own small business, then finding a visual identity that aligns with your future empire’s core goals and values is even more important.
The following infographic, courtesy of Fundera, offers practical advice on choosing a typeface for your personal brand. Fundera also researched over 150 Fortune 500 companies across diverse industry segments to discover which font families certain industries gravitate towards.
For instance, if youâ€™re planning on starting a clothing line (or applying for a job for a clothing company), you might want to use a classic serif font in your branding. That was the typeface of choice for 50% of surveyed apparel brands. However, if youâ€™re launching your startup company, you might be better suited to a sans serif font, as demonstrated by the 60% of start-ups that chose sans serif over any other font family. For more tips and insights, check out the full infographic below: