How to Use Typography to Make your Website Come Alive

Typography matters!

Web designers have several tools at their disposal to make a website pop, including color, graphics, logos, and images. Yet, the text is at the heart of many websites, and the size, font, and placement of this text can significantly impact the overall success of the design.

Look at the Bigger Picture

The type of font you choose and its placement can significantly define your website’s appeal. You most likely have already crafted your content carefully to convey a message, so you’ll want to keep this in mind as you start selecting the design elements that will bring the website together. It’s helpful to write down your website’s main goals and use these to narrow down the range of options.

For an eCommerce site, your goal may be to direct the viewer’s eye to your main catalog of products. For this, a simple, clean typography scheme would be ideal. On the other hand, for an agency specializing in web design in San Francisco, the emphasis may be showcasing their knowledge of the latest typography trends. In this case, multiple fonts or a cool, image-heavy look would be preferable.

Narrow Down the Options

Using multiple fonts is becoming quite trendy, but there is a limit to the amount you can get away with as a designer. Even if you have access to thousands of different fonts, try to choose two or three to complement one another. A simple, clean design is always more effective than one that’s overly cluttered.

It can be difficult for readers to get through text that includes too many fonts, and you may find your conversion rates dropping as visitors quickly leave your website.

Pay Attention to Readability

Fancy fonts can give your website a unique design, but when used for large blocks of text, they can provide the reader a headache. Fonts with clean lines will help make your site more legible. The use of space around your text is also essential. Don’t be afraid to break up text with white space to make sure lines stand out and give the page a cleaner look.

The size of the text is another factor to consider. Not everyone looking at your website will have perfect vision, so erring on the size of a larger text is usually safer. This is particularly important if you are adapting your site for smartphone devices.

Give Text a Hierarchy

When a viewer looks at your page, the headlines and subheadings should be clear. Using hierarchy in your text placement can help give your page structure and let viewers know where their eyes should go first. This is a way to visually guide your audience through the content by using bigger and bolder headings to break up smaller blocks of text.

Avoid Distracting Formats

There are specific formats that can be a nightmare for viewers to wade through. Writing your website in all caps, for example, is an instant turn-off. It feels like your website is shouting and can come across as overly spam-my.

This is a common mistake with marketing-oriented websites. Centering large blocks of text is also distracting because it makes the edges uneven and confusing to readers.

You may need to play around with many different fonts and layouts before reaching the best design for your website. Yet, the proper use of typography can make it stand out from the competition.

Image Source: BigStock

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