Do you want your users to come back to your app or website again? What is your strategy to attain this? Well, every business strives hard to attract their customers and convert them into their loyal customer. However, in this ever-growing market this seems quite impossible as the search engines and play stores are overflowing with millions of websites and apps.
So, what you can do to distinct your business from others? If you’re at the initial stage of your web or app development, focusing on UX design can help you better. User Experience aims to satisfy your customers by providing seamless interactions with your products or services, retaining them for a long time.
Yes, in today’s digital world, UX design has become high priority and must factor in every business strategy. Now let’s dive into
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12 reasons why UX is considered as an integral part of their app development:
1. Cuts down on development cost
This might sound weird to you that how UX design can help you save on development cost. To understand this aspect, you need to know that a good UX design is a result of thorough market research, prototyping, user testing, wire framing, and final implementation. When you opt for UX design and development, their designers spend hours designing the app to meet the expectations of customers.
However, being a business owner, it is crucial to keep in mind two factors that include prototyping and user testing. Prototyping help you to avoid creepy features in your website and add content in an organized manner whereas user testing enables you to test your product in the market.
2. Boosts your overall revenue
Have you ever given a thought that why users prefer your app over other brands that include same content, same products or services, etc? Well, according to researchers, 75% users explore the website or an app when they fall in love with its aesthetics. An intuitive user interface that satisfies customer’s needs has ability to convert leads into loyal customers.
3. Motivates users to interact with your content
Customers often find content on your website or app that include texts, images, videos, etc. Whether you’re running an ecommerce store or lifestyle blogs, content is must. So how UX design motivates your customers to interact with your content? Well, UX designers first create buyers personas to attract customers by adding fake profiles of users and what is motivating in their app. UX designers provide personalization as well as help to achieve consistency.
4. Helps to increase customer loyalty
When your customers have a positive experience with your website or app, they are said to be your loyal customers. A great UX design not only attracts users, but also increases you conversion rates by providing your customers with great empathy and identifying bottlenecks, resulting into loyal customers.
5. Helps in app monetization
When your UX design meets the expectations of customers and provide them with what they’re seeking for, you can run in-app promotions to earn better returns. A UX designer knows when to promote ads and receive profits.
6. Reduces updates
Once your customers is habitual to your website they will keep purchasing, and with time you as a business owner should update your app. But human behavior is unpredictable some accept the change but some might be feel annoyed with app update pop-ups.
7. Adding hues
A UX designer is only responsible to decide which color UI designer should add to website, based on the analysis of customer preferences. UI designers cannot randomly add color hues without concerning and analyzing the UX research report. So be wise while adding color to your app as it should eye-catchy but at the same time very light to eyes.
8. Helps to decrease uninstalls
If customers are happy with your website in terms of UX design, the probability of uninstalls automatically reduces. According to researchers, around 20% of users uninstall their apps if they don’t find it worthy initially.
9. Stimulates word of mouth
Developing an app is not the final stage, because then comes marketing into play! Yes, app promotion is important to create brand awareness. Besides, other marketing campaigns word of mouth also impact business bottom line. When your customer is satisfied with your app he/she will surely recommend to others.
10. Stops you from wasting your resources
When you can create better UX design, you can eventually save on human resources, money and time. If you don’t provide seamless customer experiences, spending on sales and marketing managers is waste of human resources and money. So before you proceed with hiring of your app development process, first stay organized and hit the market with the best app.
11. Don’t create messy app
Based on UX designers report, UI design of the app should be articulated accordingly. With proper order processing, to product category and description, everything matters a lot. So ask your UI and UX designer to work hand in hand in order to achieve best mobile app for your business and excel in this dynamic market.
12. Pay attention to comments
Visitors would always leave a comment or write reviews of your app, pay attention to reviews. It is important to understand your user’s viewpoints and then amend design of the mobile app. UX design is what you need to be worried about as this is what your customers will give reviews about.
From the above-mentioned factors, it is clear that UX design is the king in delivering best app in the Play stores.