• Skip to primary navigation
  • Skip to main content
  • Skip to footer
WittySparks Logo White

WittySparks

Ignite Your Thoughts

  • Topics
  • Reviews
  • Subscribe
WittySparks / Marketing / How to Measure Print Marketing?
print media marketing

How to Measure Print Marketing?

Marketing April 8, 2019 by Nishitha

With the emerging new technology, it is hard not to see the massive digital advertising boom in recent years. There are pop-up ads everywhere on the websites, which are only a single click away. However, Print marketing should not be considered secondary as it provides a great way to reach out to customers to promote your business.

Print marketing is advertising done through physically printed ways. It includes:

  • Newspapers and Weeklies
  • Billboards and Posters
  • Letters and Postcards
  • Magazines and much more

If you’re looking to run a printing campaign, KiasuPrint is your savior.

According to Forbes, 60% of people agreed that physical advertising leaves a long-lasting impression.

Ways to Measure Print Marketing

The major concern of the marketers is the ROI that is generated by the printing campaigns. To see how effective print marketing is, here are some ways that will help you measure it;

1. Keep an Eye on Web Traffic

Monitor the web traffic on the website as the printing campaign is in the process. It will help you see a noticeable increase or decrease in traffic. The spike can indicate the effectiveness of print marketing in the traffic on your website. It will show the success of print marketing as more and more traffic is directed towards your website.

2. Vanity URLs

A great way to measure print marketing is through Vanity URLs. Creating a landing page by placing a specific URL somewhere within the ad will lead the traffic flow to your site, in turn increasing the traffic. In addition to this, Apply UTM parameters to keep track of the number of people who have approached the site with the URL’s help. UTM Parameters- tracking codes that are added to the URL to check the trend in Google Analytics.

3. Unique Means of Contact

To measure print marketing, use a unique point of contact. Direct all the numbers used in several printing campaigns to a single unique contact number. This way, it will be easier to see which campaign is doing better than others.

4. QR Codes

To use the advancement in technology to your advantage, implement QR codes in your printing campaigns. Companies such as Apple are promoting QR codes by including scanning the QR codes through their phone’s camera. Using QR codes will lead the customers directly to your website, assisting in keeping track of the traffic.

5. Communicate with Customers

Simplicity is the best way to do it. Asking customers about the campaign will make them feel valued, and as a result, more of them will be inclined towards it. Further, ask them about their reactions to those campaigns. You can measure print marketing based on the reactions across different customer segments.

Planning is a crucial element in measuring marketing, as it helps clarify what should be done to get the desired results. Make sure you seek Mandreel digital marketing agency as it is everything you need to grow your business exponentially.

Appreciate your opinion on this topic on social media by tagging us @wittysparks
  • LinkedIn
  • Twitter
  • Like
  • Pinterest

Related Topics

  • 10 Best Landing Page Builders to Create Your Own One-Page Website
  • 5 Ideas for a Successful Brand Marketing Presentation in 2022
  • How AI is changing the marketing landscape
Launch Offer
Rocket.net - Managed WordPress hosting
Rocket.net - Managed WordPress hosting
$1 for first month, $25/month

A highly secured WordPress hosting platform powered by Cloudflare enterprises with customized services for agencies, eCommerce, and small businesses.

  • PageSpeed Guarantee
  • Ultra Secure Platform
  • FREE Migrations
  • Automatic Updates
Try for $1.00 Our Review
We earn a commission if you make a purchase, at no additional cost to you.

Our Favorite Tools

Semrush - SEO and Marketing Tools
Semrush - SEO and Marketing Tools
$119.95/mo
Try for FREE Our Review
Semrush - SEO and Marketing Tools
Lasso - All-in-one Affiliate Marketing Plugin for WordPress
$29/month
Start Free Trial Our Review
Semrush - SEO and Marketing Tools
Grammarly - AI-powered writing assistant
$12.00 / month
Try for FREE Our Review
Previous Post: « How to maximize business productivity with IoT
Next Post: Is Instagram the New-Age Cradle of Virtual Hate Mongers? »
Profile picture for Nishitha

About Nishitha

Co-founder of WittySparks
WittySparks Staff

I am done with my Physiotherapy Graduation. And I always try to share Health and technology tips with people. Apart from Physiotherapy and being a tech savvy, I do explore more on Technology side and I keep sharing my findings with wider audience.

View all posts by Nishitha
  • LinkedIN
  • Twitter

Footer

Search

Exclusive Coupons

  • Moqups Review - Use coupon code “WITTYSPARKS" for 20% off or "PARTNERS50" for 50% discount on all plans.
  • Serpstat Review - Use coupon code "wittysparks_discount" for 30% off.
  • WPForms Review - Use coupon code "WITTYSPARKS" for 50% off.
  • WPPayForm Review - Use coupon code "wittysparks" for 10% to 40% off.

Affiliate Disclosure

If you make a purchase from WittySparks links, we will receive a small commission. See our Affiliate Disclosure.

Sponsors

Partnered with FreePik to use the licensed images.

turn to dhgate for smartphone

Follow Us

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • Instagram
  • YouTube
  • RSS

Copyright © 2022 · Hosting sponsored by Rocket.net (Affiliate link)

  • About Us
  • Contact Us
  • Privacy Policy
  • Affiliate Disclosure