• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
WittySparks Logo White

WittySparks

Ignite Your Thoughts

  • Topics
  • Reviews
  • Newsletter
WittySparks / Marketing / How to Measure Print Marketing?
print media marketing

How to Measure Print Marketing?

Marketing April 8, 2019 by Nishitha

With the emerging new technology, it is hard not to see the massive digital advertising boom in recent years. There are pop-up ads everywhere on the websites, which are only a single click away. However, Print marketing should not be considered secondary as it provides a great way to reach out to customers to promote your business.

Print marketing is advertising done through physically printed ways. It includes:

  • Newspapers and Weeklies
  • Billboards and Posters
  • Letters and Postcards
  • Magazines and much more

If you’re looking to run a printing campaign, KiasuPrint is your savior.

According to Forbes, 60% of people agreed that physical advertising leaves a long-lasting impression.

Ways to Measure Print Marketing

The major concern of the marketers is the ROI that is generated by the printing campaigns. To see how effective print marketing is, here are some ways that will help you measure it;

1. Keep an Eye on Web Traffic

Monitor the web traffic on the website as the printing campaign is in the process. It will help you see a noticeable increase or decrease in traffic. The spike can indicate the effectiveness of print marketing in the traffic on your website. It will show the success of print marketing as more and more traffic is directed towards your website.

2. Vanity URLs

A great way to measure print marketing is through Vanity URLs. Creating a landing page by placing a specific URL somewhere within the ad will lead the traffic flow to your site, in turn increasing the traffic. In addition to this, Apply UTM parameters to keep track of the number of people who have approached the site with the URL’s help. UTM Parameters- tracking codes that are added to the URL to check the trend in Google Analytics.

3. Unique Means of Contact

To measure print marketing, use a unique point of contact. Direct all the numbers used in several printing campaigns to a single unique contact number. This way, it will be easier to see which campaign is doing better than others.

4. QR Codes

To use the advancement in technology to your advantage, implement QR codes in your printing campaigns. Companies such as Apple are promoting QR codes by including scanning the QR codes through their phone’s camera. Using QR codes will lead the customers directly to your website, assisting in keeping track of the traffic.

5. Communicate with Customers

Simplicity is the best way to do it. Asking customers about the campaign will make them feel valued, and as a result, more of them will be inclined towards it. Further, ask them about their reactions to those campaigns. You can measure print marketing based on the reactions across different customer segments.

Planning is a crucial element in measuring marketing, as it helps clarify what should be done to get the desired results. Make sure you seek Mandreel digital marketing agency as it is everything you need to grow your business exponentially.

Related Topics

  • Digital Marketing Trends That Will Dominate In 2023
  • 7 Ways to Market Your Brand with Visual Marketing
  • 30 Best Marketing Tools for a Small Business that can change the Game
Previous Post: « How to maximize business productivity with IoT
Next Post: Is Instagram the New-Age Cradle of Virtual Hate Mongers? »
Profile picture for Nishitha

About Nishitha

Co-founder of WittySparks
WittySparks Staff

I am done with my Physiotherapy Graduation. And I always try to share Health and technology tips with people. Apart from Physiotherapy and being a tech savvy, I do explore more on Technology side and I keep sharing my findings with wider audience.

View all posts by Nishitha

Primary Sidebar

Search

Exclusive Coupons

  • Moqups coupon code: WITTYSPARKS for 20% or PARTNERS50 for 50% discount.
  • WPForms coupon code: WITTYSPARKS for 50% off.
  • Serpstat coupon code: wittysparks_discount for 30% off.
  • SEO Buddy coupon code: WITTYSPARKS for 25% off.
  • Morningscore coupon code: wittysparks for 30% off for 3 months.
  • FlexClip coupon code: WITTYSPARKS for 30% off.
  • Uplead coupon code: “witty” for 30-day free trial.
  • FastestVPN coupon codes: WITTYSPARKS15 or WITTYSPARKS10 or Get up to 93% OFF.
  • Outranking.io coupon code: WITTYSPARKS50 for 50% off.

For more such offers visit our exclusive offers for SEO, Bloggers, Marketers and for Business owners.

Featured Productivity Software

Notion logo
Notion

Whether you’re a solo entrepreneur or a large team, Notion Workspace can help you stay organized and get more done. Get started today and take your productivity to the next level.

Try Notion for FREE

Footer

Affiliate Disclosure

If you make a purchase from WittySparks links, we will receive a small commission. See our Affiliate Disclosure.

Sponsors

Partnered with FreePik to use the licensed images.

turn to dhgate for smartphone

Follow Us

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • Instagram
  • YouTube
  • RSS

Copyright © 2023 · Hosting sponsored by Rocket.net (Affiliate link)

  • About Us
  • Contact Us
  • Privacy Policy
  • LinkedIn
  • Twitter
  • Like
  • Pinterest