• Skip to primary navigation
  • Skip to main content
  • Skip to footer
WittySparks Logo White

WittySparks

Ignite Your Thoughts

  • Topics
  • Reviews
  • Subscribe
WittySparks / Business / Customer Experience / How Prepared Is Your Car Dealership To Deliver Round-The-Clock Customer Service?
Car dealership and customer service

How Prepared Is Your Car Dealership To Deliver Round-The-Clock Customer Service?

Customer Experience August 29, 2018 by Nishitha

We live in an age of increasingly demanding service requirements, and they aren’t about to get more lenient anytime soon! Thanks to the Internet and digital media, more and more people expect 24/7 service from just about every business they are willing to give their money to.

Less than two decades ago, this type of round-the-clock service would not have been expected of a car dealership; today, as they are in so many industries, those expectations are changing.

So, how prepared is your dealership to deliver service at all hours of the day? Unless you have infinitely deep pockets and extensive staff, probably not very. (And nope, the answering machine isn’t going to cut it anymore!) More and more dealerships are turning to live online chat software to provide round-the-clock customer service.

Live chat offers people the opportunity to speak with live, third-party operators trained to the highest standards to deliver the best possible customer service experience.

Live chat operators will have access to:

  • Your dealership’s inventory
  • Your special offers and upcoming events
  • A wide variety of product recommendations
  • Each individual customers’ browsing history
  • The unique buying and browsing habits of customers in your area
  • Real-time analytics that helps them promote sales and create sales leads

Live chat operators have an extensive amount of knowledge of consumer habits and concerns. They make it easier for customers to interact with your dealership by simplifying and streamlining the process. But they do not cut you out of the process. Some types of new dealer chat software will allow you to watch conversations between customers and live chat operators as they take place, then jump in to elucidate certain points or to form personal connections with the customers. They utilize Facebook Messenger, Facebook ads, and other types of online ads, enabling customers to reach a live chat operator at any time of the day.

However, it should be mentioned that live chat operators are not a replacement for customer service representatives. They are an informational and sales promotion resource. They will set up appointments with your dealership and collect customer contact information. They do not make sales. They are trained to create ‘leads’, customers who have been pitched to or introduced to products, who have not yet made a purchase, that will later become sales. It is up to the dealership proper to close the deal. Live chat is just one step in the process, albeit an effective and lucrative one.

Customer service needs
Know your customer needs and provide best customer service

All data collected by live chat operators are then shared with you. You will have access to real-time analytics, such as common purchasing habits of consumers in your area and your website visitors’ unique browsing behaviors, that operators use to promote sales. Once a sale is clinched, you can see the process broken down from beginning to end: Browsing Habits 🡢 Sales Lead 🡢 Final Sale.

There is perhaps nothing more important for any dealership, any business, really, these days than to offer effective 24/7 customer service. Live online chat provides just that. Customers need to be able to get information on your products whenever they want. So, don’t be left in the dust. Look into live chat software today.

Appreciate your opinion on this topic on social media by tagging us @wittysparks
  • LinkedIn
  • Twitter
  • Like
  • Pinterest

Related Topics

  • Unsaid Rules of Customer Service
  • How Can You Lighten Up Your Customer Support Environment?
  • 20 Ways To Express Empathy To Your Customers

Our Favorite Tools

Semrush - SEO and Marketing Tools
Semrush - SEO and Marketing Tools
$119.95/mo
Try for FREE Our Review
Lasso - All-in-one Affiliate Marketing Plugin for WordPress
Lasso - All-in-one Affiliate Marketing Plugin for WordPress
$29/month
Start Free Trial Our Review
Grammarly - AI-powered writing assistant
Grammarly - AI-powered writing assistant
$12.00 / month
Try for FREE Our Review
Previous Post: « 2018 – The Year of GDPR and Data Security
Next Post: 10 Cutting-Edge Marketing Tools For Your Small Business Needs »
Profile picture for Nishitha

About Nishitha

Co-founder of WittySparks
WittySparks Staff

I am done with my Physiotherapy Graduation. And I always try to share Health and technology tips with people. Apart from Physiotherapy and being a tech savvy, I do explore more on Technology side and I keep sharing my findings with wider audience.

View all posts by Nishitha
  • LinkedIN
  • Twitter

Footer

Search

Exclusive Coupons

  • Moqups Review - Use coupon code “WITTYSPARKS" for 20% off or "PARTNERS50" for 50% discount on all plans.
  • Serpstat Review - Use coupon code "wittysparks_discount" for 30% off.
  • WPForms Review - Use coupon code "WITTYSPARKS" for 50% off.
  • WPPayForm Review - Use coupon code "wittysparks" for 10% to 40% off.

Affiliate Disclosure

If you make a purchase from WittySparks links, we will receive a small commission. See our Affiliate Disclosure.

Sponsors

Partnered with FreePik to use the licensed images.

turn to dhgate for smartphone

Follow Us

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • Instagram
  • YouTube
  • RSS

Copyright © 2022 · Hosting sponsored by Rocket.net (Affiliate link)

  • About Us
  • Contact Us
  • Privacy Policy
  • Affiliate Disclosure