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Social media is perhaps the best place for a small business to grow its brand online. There are several reasons for this – it’s affordable, offers organic growth, and lets you directly connect with your audience.
And that’s not even the best part.
With nearly 4.2 billion social media users around the world, you can potentially gain access to more than 50% of the world’s population when you establish your brand on social media.
That said, the marketing budgets for small businesses are typically small and this means that you’ll have to adopt sustainable business practices for growth and make the most out of yours. Here’s how you can leverage social media marketing to grow your small business online.
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How to Grow Your Small Business on Social Media
Here are the various strategies that you can implement to grow your small business on social media.
1. Use Hashtags
Hashtags can be great tools to boost your content’s reach and discoverability. When you use a particular hashtag in your post, the post will show up on that hashtag’s feed. As a result, those users who follow that hashtag will be able to see your post.
This, in turn, means that your organic reach will increase. And the best part here is that you can use multiple hashtags in your posts to power up your reach manifold. However, there are a few things to keep in mind.
You need to choose your hashtags carefully. Some hashtags are extremely popular and your content might get lost in a sea of posts there. On the other hand, other hashtags have few followers. That’s why you need to strike a balance and find moderately popular hashtags.
You can also come up with your own branded hashtags using generators. All you have to do is insert your brand name and these hashtag generators will provide you with a list of hashtags you can choose from.
The idea here is to use these branded hashtags in all of your posts. Over time, your audience might start using the hashtags too and this can help build your brand awareness. For example, Daniel Wellington uses the hashtag #danielwellington in all of their posts and now it’s become one of the most popular branded hashtags on Instagram.
2. Diversify Your Social Media Posts
Variety is the essence of life and that is true with social media too.
A feed enriched with different types of social media content is what you need to keep your audience glued to the page.
A diverse, yet well balanced, feed may contain curated content, promotional posts, product videos, testimonies and relevant information related to your industry that will be valuable to the users.
For example, if you are a recruitment firm, you can share tips for candidates, a list of questions for strength-based interviews, tools used in recruiting, and much more.
To quirk up the feed a bit more, you can share behind the scenes videos and images, clips of events you participated in, or team outing pictures. That’s when your brand becomes more real to the target audience and they will be able to connect with you better.
3. Share Blog Posts
Yet another way through which you can grow your small business on social media is by sharing your blog posts on it.
The best part about this?
The process is extremely simple. All you have to do is copy and paste the link to your blog post along with a caption. That’s all, your post is ready to be published.
But how does this help you grow your small business?
When you share your blog posts through your social media accounts, you’ll have new content to engage your followers. And that’s why they must be a part of your content strategy.
What’s more? Many of these followers might find the post interesting and check it out on your website. As a result, you’ll also get traffic from social media posts. This traffic can help drive more revenue and sales.
4. Leverage Paid Promotions
Organic posts can only help you grow your small business’s reach to a certain extent. Beyond that, you need to leverage paid ads to amplify your reach, engagement, and sales.
Paid promotions might seem like an expensive option. However, when compared to other forms of advertising, they’re fairly affordable.
So, how can you promote your small business through paid promotions?
Let’s say you’ve got a SaaS business and want to grow it with social media. You can create a paid promotion that’s geared towards getting more sign-ups on your website. And it goes without saying that if your website is not already optimized for SEO, it’s imperative that you seek the help of an SEO expert to audit your website and get it in good shape.
These promotions will be highly targeted as you can define your target audience in them and you’ll only pay for each sign up that’s generated.
For instance, note how Remote has promoted their guide on LinkedIn in a bid to get leads.
5. Leverage a Growth Service
Your social media strategies can help you grow your small business on social media to a great extent. However, you can push your brand up even further by leveraging a growth service for platforms like Instagram and Facebook.
Essentially, these are tools that can help simplify social media marketing for you. Using them, you can seamlessly execute even the most complicated tasks with ease. This includes scheduling posts, growing your followers, etc.
Social media is a great platform for growing your small business. You can implement several strategies for growing your brand on it, such as using hashtags in your posts. Additionally, you can create branded hashtags and incorporate them into your posts as well.
You can also share your blog posts on your social media accounts and drive traffic to your website. Additionally, you can use paid promotions to amplify your reach.
Lastly, you can incorporate a growth service into your social strategy to further grow your small business.
Do you have any questions about these strategies for growing your small business on social media? Ask them in the comments section.