Did you know that the average American is exposed to 5,000 brands each day? That’s according to FlashMarks.
Another surprising stat from FlashMarks? Three-year-olds can recognize up to 1,000 logos.
No wonder there are so many tips, tricks, and rules to follow when it comes to designing a logo! Unfortunately, following all those rules is enough to make anyone throw in the towel before they have really even begun to design one.
If you’re looking for some quick, easy-to-follow tips that will enable you to design the best logo possible in the least amount of time, you’ve come to the right place.
Here are a few simple, easy-to-follow tips that will help you create a logo that makes a huge impact.
Don’t Use Words
One easy-to-follow rule is to create a logo that doesn’t use words. Some of the best brands follow this advice. Apple is a great example, and so is Nike because they got rid of their name completely and now the iconic black swoosh stands alone.
There is an exception – if your logo is your brand name. A famous example is Coca Cola. Their entire logo revolves around the stylized font they created for their brand.
Pick the Right Color
Color is important. It can say a lot about your company, so make sure you choose the right one.
Although you can definitely do some research, much of the emotions colors represent are fairly intuitive. For example, yellow tends to reflect cheerful happiness while blue is known to be calming.
The other good news is the fact that you only need to settle on one or two colors. Too many colors can leave your logo looking cluttered.
Create Something That is Easy to Recreate
It’s easy to get carried away when designing a logo. When you’re done, you may discover that you’ve got all kinds of details that you feel represent your business, but overly complicated logos are also easy for consumers to ignore.
How do you know if there’s too much going on in your logo? An easy test is to pull out a pen and a sheet of paper and see if you can draw your logo from memory. If you can get close, your logo is just right. If not, it’s time for a redesign.
Create Versions of the Same Logo
Many small businesses breathe a sigh of relief once their logo is designed, but you can’t rest just yet. You need to take that core design and create variations of the same logo for materials that include:
- Business cards
- Signs and banners
- Stationary and mailing labels
- Social media profile pictures
- Email newsletters
- Website content
- Promotional giveaways
There’s a lot that goes into designing a great logo, but that doesn’t mean the simplest tips aren’t the best! If you’re designing a logo on your own and are having trouble getting started, the ideas on this list will help you create a great design in very little time.