AR has extremely impressed the world with its ability to provide perceptually enriched experiences. In its initial years, AR was mainly used in the gaming and entertainment businesses. Seeing its great potential to be effectual in many other sectors, tech-savvies were all eager to bring this technology with some new experiments and we all are experiencing the results at the moment, be it in the form of augmented reality app development, or augmented reality devices.
The possibilities of augmented reality are truly never-ending, and how businesses are utilizing it in their functionalities is the best evidence of it.
As per the recent survey, the investment in AR development is predicted to reach $105 billion by 2020.
This clearly states that AR will soon appear in many interesting roles and in the more effectual manner since more businesses are keen to invest big in this technology. Ahead of exploring this future impact or uses of AR, we should first know its current impact on different industry sectors.
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Check out 5 of these industries that have impacted by AR in an excellent way:
AR in the Automotive Industry
AR is significantly assisting automotive production lines worldwide by offering real-time guidelines and information to the manufacturers on the factory floor.
Moreover, many automakers are integrating AR with the design process of cars, so to test out their car designs superimposed into real life ahead of making prototypes. Also, many manufacturers utilize AR in their showrooms for customers to look over the cars.
Apart from manufacturing and design aspect, Augmented Reality is also playing a role in the driving experience, as cars use a medium to demonstrate information on windscreens.
AR in Retail industry
Marketers all around the world have been considering AR and augmented reality mobile app development as the best business strategy to attract and retain customers, by serving real-time shopping experience to them. IKEA is the best example of augmented reality app development; it has created 3D models for their catalog items that can directly appear in a shopper’s room.
Also, the clothing retailer GAP has made augmented reality models so as to allow the user to place clothes on and feel like they’re stood in front of them. Customers can select the precise model dimensions and check how clothes fit. Extending this scenario, other retailers such as UNIQLO have further used AR for superimposing clothes on the customer and giving them even more delightful shopping experience.
AR in the Healthcare Industry
This is one of the industries that have experienced the great impact of AR. Starting from the staff training to the way of diagnosis; AR is playing a vital role in every aspect of healthcare.
With AR, patient’s circumstances can be instantly recognized by superimposing CT scans and other information on their body in real-time.
There are some apps on the app store that facilitate to diminish the training and surgery process greatly. AR app makes it possible to guide a surgeon with a more experienced colleague remotely through AR Glasses. AR can also indicate the closing stages of endoscopic cameras and other likewise invasive processes, due to the use of gadgets like Google Glass assisting surgeons and providing the essential details.
AccuVein is another excellent example of AR that allows nurses and doctors to place the veins of patients quickly and precisely by overlaying their location over the individual’s skin.
AR in Education industry
The most effective use cases of AR are in the education sector. Augmented Reality provides an absolutely interesting visual learning experience to the children who are comfortable learning with images and video and others have also significantly benefited with it.
The British Museum has utilized AR to build educational games that contain the knowledge of ancient Greek statues and convey a story through the use of Samsung tablets. Now more museums determining to Create an augmented reality app that provides information on the artifacts that the visitors are looking at. Augmented Reality also impacts the online courses allowing individuals to learn throughout the experience.
AR in Military
Augmented Reality is being used to improve military training which in turn perk up situational alertness and the processing of information. Augmented Immersive Team Training (AITT) projects specific training scenarios into combat helmets by means of AR-enabled goggles that put training scenarios into the trainees’ field of vision. Also, the US army has introduced Tactical Augmented Reality (TAR) which uses tactical mapping superimpose to aid soldiers that are training in destructive situations.
By making its presence in such big industry sectors, AR has not only impacted on their functions and productivity but also impact on our lifestyle, making things much convenient, interesting and easier for us. It is the technology that has given an all-new face to the Smartphone apps by enabling augmented reality app development.
Do you or your business belong to such big industries? Then it’s absolutely feasible to adopt AR technology in your business. If you also think so, get in touch with us to empower your business with AR or augmented reality app development solutions.