• Skip to primary navigation
  • Skip to main content
  • Skip to footer
WittySparks Logo White

WittySparks

Ignite Your Thoughts

  • Topics
  • Reviews
  • Subscribe
WittySparks / Marketing / Social Media Marketing / Turn Facebook Live Audience into Potential Customers
How Facebook Live Streaming can Generate Customers

Turn Facebook Live Audience into Potential Customers

Social Media Marketing January 4, 2018 by Fabiha Siddiqui

With about 2 billion people using Facebook monthly, Facebook Live is smart to broadcast to the largest audience in the world for free. Conference sessions, sales pitches, presentations, and similar information can be streamed easily, quickly, and freely.

The potential of Facebook Live is easy to recognize. Businesses that aren’t using Facebook Live to market their products and services miss out on valuable customers. Facebook also has its algorithm adjusted, so that live videos appear higher in the news feed, giving businesses all the more reason to go live.

“Let’s get clear: if your brand isn’t already creating video content for social, it’s behind the times,” warns Cartin and Spritzer, Co-founders of Socialfly.

“In the world of social media marketing, the video was ‘the’ trend of 2016. Now, with the introduction of live video on Facebook, it’s more important than ever to produce video content if you want to stay relevant and keep up with your competition. Facebook Live provides a unique platform to create videos that will live on your timeline.”

Lets take a look at some tips to convert Facebook Live viewers into paying customers.

Set Yourself Apart

Many businesses are yet to join the Facebook Live pristine as it is still a fairly recent tool. There are tremendous opportunities and growth space in online platforms, and news publications were the first ones to utilize this tool. Utilizing this new tech solution will set your brand apart from your competitors. For instance, a restaurant can consider facilitating a weekly cooking program, exhibiting recipes using your product, and talking about how you source it.

Interact with Viewers

Facebook Live is a useful tool to interact with your customers to build their trust in your brand. It is substantially easier to sell your product when the customers have trust in your brand. Interacting with the audience by asking engaging questions, reading, and replying to their comments and thanking them will influence your customers to feel your video is customized for them. They will appreciate you taking the time to connect with them one-to-one during their video experience.

“If people can watch you talk about your specialty or an issue facing the industry, they will be much more likely to sign on with you versus an unknown entity,” says Michelle Vroom, CEO, and founder of Vroom Communications.

Product launches and demos

Live videos are ideal for product launches that give your potential customers the first glimpse of the product. Chevrolet’s live stream unveiling the all-electric 2017 Bolt EV at the CES 2016 attracted over 55,000 views, showing how the platform can be utilized effectively for a new product launch.

IHOP, the family restaurant chain’s Facebook live stream of pancakes on a beach, went viral, and became the brand’s top social video ever. The brand set up the Facebook live stream to engage customers and draw focus to the pancakes by placing them in a beach background with different people popping in and out of the video (to make it appear live), which attracted 385,000 video views and thousands of successful customers.

Video Customer Care

Live streaming can also be adapted for round-the-clock video customer care, giving your customers the option to interact with a human representative. Using a live stream for customer care can bring your brand closer to customers as the interaction is immediate, more intimate, and transparent.

Boost Sales

Hospitality businesses can use Facebook Live to give live tours of hotels and restaurants. Even fashion firms can provide a live stream of their latest collection, and customers will be able to place orders even as the models walk the ramp. Brands can maintain their exclusivity by targeting the live stream to a specific geographic area or even age-group using the built-in settings of Facebook live.

Run a contest or giveaway

Contests, giveaways, and other events during your FB Live make them exciting and increase the number of people who tune in during the event itself. Try to make the giveaway item relevant to your brand. A free consulting session, signed copies of your new business book, and similar items related to your core business are great ideas for a giveaway.

Network

Networking before and after the event helps you get the word out faster than promotion alone. Word-of-mouth has been the strongest marketing tool for ages, for a reason. When people hear something from a friend, they’re more likely to respond so, get your friends, colleagues, and followers to spread a good word across.

Facebook Live’s viewership is growing rapidly, as more and more businesses begin to realize its importance and join the broadcast. Streaming on Facebook Live is a cost-efficient way to – have your brand’s message heard, make a personal connection with your audience, and simultaneously turn them into your potential customers.

Appreciate your opinion on this topic on social media by tagging us @wittysparks
  • LinkedIn
  • Twitter
  • Like
  • Pinterest

Related Topics

  • Everything you need to know about LinkedIn Lead Generation in 2022
  • How to run Facebook Ads 2022: The Only Guide you need to build your brand
  • 7 Types of Social Media Content that Will Surely Increase the Leads

Our Favorite Tools

Semrush - SEO and Marketing Tools
Semrush - SEO and Marketing Tools
$119.95/mo
Try for FREE Our Review
Lasso - All-in-one Affiliate Marketing Plugin for WordPress
Lasso - All-in-one Affiliate Marketing Plugin for WordPress
$29/month
Start Free Trial Our Review
Grammarly - AI-powered writing assistant
Grammarly - AI-powered writing assistant
$12.00 / month
Try for FREE Our Review
Previous Post: « The Beginners’ Guide to VPN Services
Next Post: Working 60+ Hours a Week, Here’s What You Should Do to Stay Healthy »

Reader Interactions

Profile picture for Anonymous

About Fabiha Siddiqui

Freelance writer at WittySparks
WittySparks Staff

A freelance writer, an Entrepreneur, Fashion & Model mentor, Events & Multimedia Specialist defines me as a whole. Apart from writing/blogging as my passion, I hold a decade of experience in the fashion & event industry. I also love playing around with all the graphic software; Photoshop & 3d max is my favorite. Work is like a drug that keeps me going, and I dearly enjoy my minor contributions to my dedicated arenas.

View all posts by Fabiha Siddiqui
  • LinkedIN

Comments

  1. Profile picture for SrikanthSrikanth says

    February 5, 2018 at 2:56 pm

    Well, it was definitely one of the best way for promoting the businesses, it can be helpful for press releases, especially for small businesses and startups, where they won’t have much of popularity for magazines or news channels to cover their releases.

Footer

Search

Exclusive Coupons

  • Moqups Review - Use coupon code “WITTYSPARKS" for 20% off or "PARTNERS50" for 50% discount on all plans.
  • Serpstat Review - Use coupon code "wittysparks_discount" for 30% off.
  • WPForms Review - Use coupon code "WITTYSPARKS" for 50% off.
  • WPPayForm Review - Use coupon code "wittysparks" for 10% to 40% off.

Affiliate Disclosure

If you make a purchase from WittySparks links, we will receive a small commission. See our Affiliate Disclosure.

Sponsors

Partnered with FreePik to use the licensed images.

turn to dhgate for smartphone

Follow Us

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • Instagram
  • YouTube
  • RSS

Copyright © 2022 · Hosting sponsored by Rocket.net (Affiliate link)

  • About Us
  • Contact Us
  • Privacy Policy
  • Affiliate Disclosure