With about 2 billion people using Facebook monthly, Facebook Live is smart to broadcast to the largest audience in the world for free.Â Conference sessions, sales pitches, presentations, and similarÂ information can be streamed easily, quickly, and freely.
The potentialÂ of Facebook Live is easy to recognize. Businesses that aren’t usingÂ Facebook Live to market their products and services miss out onÂ valuable customers. Facebook also has its algorithm adjusted, so thatÂ live videos appear higher in the news feed, giving businesses all theÂ more reason to go live.
“Let’s get clear: if your brand isn’t already creating video content for social, itâ€™s behind the times,” warns Cartin and Spritzer, Co-founders of Socialfly.
“In the world of social media marketing, the video was ‘the’ trendÂ of 2016. Now, with the introduction of live video on Facebook, itâ€™s moreÂ important than ever to produce video content if you want to stayÂ relevant and keep up with your competition. Facebook Live provides aÂ unique platform to create videos that will live on your timeline.”
Table of Contents
Lets take a look at some tips to convert Facebook Live viewers into paying customers.
Set Yourself Apart
Many businesses are yet to join the Facebook Live pristine as it is still aÂ fairly recent tool. There are tremendous opportunities and growth spaceÂ in online platforms, and news publications were the first ones to utilizeÂ this tool. Utilizing this new tech solution will set your brand apart fromÂ your competitors. For instance, a restaurant can consider facilitating aÂ weekly cooking program, exhibiting recipes using your product, andÂ talking about how you source it.
Interact with Viewers
Facebook Live is a useful tool to interact with your customers to buildÂ their trust in your brand. It is substantially easier to sell your productÂ when the customers have trust in your brand. Interacting with theÂ audience by asking engaging questions, reading, and replying to their comments and thanking them will influence your customers to feel yourÂ video is customized for them. They will appreciate you taking theÂ time to connect with them one-to-one during their video experience.
“If people can watch you talk about your specialty or an issue facing theÂ industry, they will be much more likely to sign on with you versus anÂ unknown entity,” says Michelle Vroom, CEO, and founder of VroomÂ Communications.
Product launches and demos
Live videos are ideal for product launches that give your potential customers the first glimpse of the product. Chevroletâ€™s live stream unveiling the all-electric 2017 Bolt EV at the CES 2016 attracted overÂ 55,000 views, showing how the platform can be utilized effectively for aÂ new product launch.
IHOP, the family restaurant chainâ€™s Facebook live stream of pancakesÂ on a beach, went viral, and became the brandâ€™s top social video ever.Â The brand set up the Facebook live stream to engage customers andÂ draw focus to the pancakes by placing them in a beach background withÂ different people popping in and out of the video (to make it appear live),Â which attracted 385,000 video views and thousands ofÂ successful customers.
Video Customer Care
Live streaming can also be adapted for round-the-clock video customerÂ care, giving your customers the option to interact with a humanÂ representative. Using a live stream for customer care can bring yourÂ brand closer to customers as the interaction is immediate, more intimate,Â and transparent.
Hospitality businesses can use Facebook Live to give live tours of hotels and restaurants. Even fashion firms can provide a live stream ofÂ their latest collection, and customers will be able to place orders even asÂ the models walk the ramp. Brands can maintain their exclusivity by targeting the live stream to a specific geographic area or even age-group using the built-in settings of Facebook live.
Run a contest or giveaway
Contests, giveaways, and other events during your FB Live make themÂ exciting and increase the number of people who tune in during theÂ event itself. Try to make the giveaway item relevant to your brand. AÂ free consulting session, signed copies of your new business book, andÂ similar items related to your core business are great ideas for aÂ giveaway.
Networking before and after the event helps you get the word out fasterÂ than promotion alone. Word-of-mouth has been the strongest marketingÂ tool for ages, for a reason. When people hear something from a friend,Â theyâ€™re more likely to respond so, get your friends, colleagues, and followers to spread a good word across.
Facebook Liveâ€™s viewership is growing rapidly, as more and more businesses begin to realize its importance and join the broadcast. Streaming on Facebook Live is a cost-efficient way to – have your brandâ€™s message heard, make a personal connection with your audience, and simultaneously turn them into your potential customers.