If you are going to start your business, you better do it right! There are a lot of design mistakes startup makes that cost them their life, especially when it comes to their online presence.
To make sure you don’t do that, following, we are mentioning some critical design mistakes you better avoid.
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1. No Call to Action
This is the utmost mistake startup makes when designing their website. Their website should tell the customer what they should do, where to go and how they should feel.
A Call to Action or CTA takes the visitor to the next step, which is buying a product. It is more of a written with a persuasive command that is attached or linked to a button. You need to describe the value of your service or product compellingly.
You have to be clear in your approach; it’s important you get creative when selling your product. You need to keep the CTA simple and effective. Tell people exactly what to do. Consider the following examples from DesignRush:
- Add to Cart
- Get Started
- Contact Us Today
- Sign Up Now
2. No Performance Analytics
Don’t forget to look at the important data underneath the website. A common issue is, half of SMBs don’t use analytics tools to track their performance. These tools are an investment for your success. You have invested a lot of effort and time in your site, so might as well invest a bit more to analyze and track your performance.
Ilya Pozin, a contributor at Forbes, stresses the importance of analytic tools in his seven web design mistakes SMBS make.
Online marketing is easy to track, test and tweak. It informs you about user behavior and conversion. There are many free plugins available. They help you collect this data to specify your target and bring more audience to your business.
3. Bad SEO
In his web design tips to boost sales, Michael Georgiou discusses how to implement SEO in your design.
There is no magic trick when it comes to SEO. Your website won’t rank high overnight. You need a blend of old-school SEO like specific keywords, great content, and backlinks to rank. If you don’t get them right, Google can even penalize your website design. The Search Algorithms got smart with AI.
4. The Contact Information
Do you know how to spot an online scam?
It’s easy, visit their website or page and look for About Us Section as well as Contact information. If the website is missing these details, then there is something wrong. But if you have a legitimate business and you deliver on your promises, then you need to show this to the world. You need to show the visitors you care about their need and offer them great value for their money.
But don’t do it without creating an identity for yourself. The best way to do that is being real. You need to show who you are, why you are doing this and what makes you better than your competition.
People want to know how to get in touch with you. So, show them the way!