Here are three interesting facts about websites and website visitors we are sure you haven’t heard of:
- According to the HubSpot Blog, 32% of people will stop engaging with a website if its content is unattractive.
- Komarketing stated that 40% of smartphone and tablet owners search for B2B products on those devices.
- The average human attention span has declined from 12 seconds (2000) to 8 seconds (2018), according to Hosting Facts.
Out of all these statements, the one that catches our attention the most is definitely the third one. Why? Well, because an 8-second attention span (which, apparently, humans have) is shorter than that of a goldfish (9 seconds). So, with this in mind, how are you supposed to keep visitors on your website?
The answer is simple: with good website design.
Now, what does a “good website design” mean exactly? It means a website that’s attractive to your users and simple to navigate so that they stay engaged. It means fast load speed, the right colors, and cool illustrations i.e. everything that will stop your visitors from bouncing back from your website five seconds after they land on it.
However, what happens if your website isn’t already optimized the way it should be? What are your options?
The first thing that comes to mind is a redesign. A redesign includes a change of the design layout, graphics, fonts and anything else that viewers might find confusing or unappealing.
What you need to keep in mind, though, is that a redesign is quite expensive and requires a lot of time. Furthermore, there are always some areas of the website that can’t be altered once they are designed. So, investing a lot of money in a project that most likely won’t provide the best solution for you might not be ideal.
What else can you do then? Instead of investing time in creating a “new look” for your website while still maintaining the previous version, try implementing a few changes that require less time, don’t cost as much, but can be more effective. And even if you notice that your competitors have redesigned their websites, remember that new isn’t always better, especially when the “new look” is time-consuming and requires more investment.
In the infographic below, we have covered 10 ways that can help you improve your website design (without redesigning it completely!) – from keeping the design fresh with whitespace, to illustrations, animation, and more. We are positive you are going to find something that can be useful and easily implemented.
Table of Contents
Best ways to improve your Website Design
1. Responsive Design
In 2017 80% of Alexa’s top-ranked websites were optimized for mobile phones.
3 Tips you can use to improve a sites’ mobile optimization
- Create a mobile version of the website
- Use mobile plugins
- Convert a website to Responsive Web Design (RWD)
2. Simple Navigation
Don’t have more than 7 menu items. Keep in mind the order of website navigation.
Be descriptive with labels. Labels in the navigation should be creative.
3. Page Speed
A 2s delay in load time during a transaction results in abandonment rates of up to 87%.
Google has several PageSpeed tools which you can use to check what the loading time of your website is.
4. Call to Action
SAP found that orange CTAs boosted their conversion rate over 32.5%.
Performable found that red CTAs boosted their conversion rate by 21%.
A call to action button instead of a text link can increase conversion rates by 28%.
Some of the best words you can use in CTA buttons are, Start, You, Build, Learn, Discover, etc.
5. Social Media
- 22% of the world’s total population uses Facebook
- The total number of monthly active Instagram users is 800 million
- LinkedIn has more than 540 million users profiles
- The number of Twitter daily active users is 100 million
You do the math now!
6. Using White Space
The advantages of using Whitespace:
- More interaction
- Creating a balance
- Acts as a separator
- Increased content legibility
- Ability to highlight the call to actions
“Research has shown that the use of white space between paragraphs, and in the left and right margins increases comprehension by almost 20%.
7. Using Photos
You can find stock photos on
- Little Visuals
8. Choice of Color
How to use colors:
- Choose the right dominant color for your website and brand
- Combine complementary colors to create your perfect color scheme
- Choose a background color that works for you
- Use color in the correct places on your website – like a pro
The PANTONE name is known worldwide as the standard language for color communication. Everyone from designers to manufacturers, retailers to customers knows about it.
Since 2000, the Pantone Color Institute has been selecting the Color of the Year. To do so, Pantone’s color experts comb the world looking for color influences which best define the global zeitgeist.
9. Custom Illustrations
Illustrations combine the best of both worlds – beauty and functionality. They make the website clearer and serve as decoration.
8 types of web animation:
- Loading animation
- Navigation and Menus
- Galleries and Slideshows
- Attracting Attention
- Page motion
Good luck and design on!
Source: Software development company Kolosek