In recent times, video portals have become the second largest search engine on the internet. Big brands and social networks are launching their video ads, and now videos are quickly replacing static advertisements.
If you are looking to grow your brand awareness and connect to the users in a more engaging way, video marketing is the best way to transform your business online and increase your brand value.
It is estimated that up to next year, videos will be responsible for nearly 80% of internet traffic. So, how do you use video marketing to grow your business?
Look at the benefits of video marketing for your business.
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Benefits of Video Marketing for your Business
Marketers are focusing more and more on video marketing strategies to grow their businesses. Instead of reading a full-page text, users are more engaged in watching a quick video to learn about a product. Some benefits of video marketing include:
- Increased brand awareness
- Increased conversions
- Improved Return on Investment (ROI)
- Strengthen Trust
- You can use video marketing to explain anything
10 ways how Video marketing can be used to transform your business
Video marketing is an emerging way to boost your business growth. Look at how video marketing can be used to skyrocket your business in the online world.
1. Offer quick learning by tutorial video
Tutorial and how-to videos are a great way to engage your audience. As per the Google research, 93% of the users got o YouTube to search and learn how to do something.
It creates opportunities to get connected with your audience face to face and show your expertise and skills. How-to videos can help in increasing conversions by offering a perfect solution to a problem.
2. Create your portfolio and present your product or service
Google loves videos. The longer time spends by the visitors on your website builds trust. Presenting your portfolio, your product, and services with an introductory and explainer video will let your audience know what benefits your products will offer them. This will help get more visitors to your video channel and reach out to a large number of audiences.
3. Use Long Form Videos to describe your services
Long-form videos greatly helped big brands like Chevrolet to achieve high results. A long-form video is a video with a longer duration than usual. There is no limit on how long the video can be.
Whatever your style may be, it’s documentary or operational or any cinematic approach, it will help in building a relationship with your customers. It provides deep information and understanding about your services and helps the customers in decision making.
4. Create website videos
Website videos are very effective in getting visitors on your site and stay longer which improves your website’s search engine rankings. It adds a WOW factor to have a video on your web page that guides users about your product and services.
You can tell your foundation story, the benefits of your services, and a lot more on website videos. It helps in boosting your online business and enhances your brand value over the internet.
5. Record Video Testimonials
The ultimate conversion rate optimization hack in this digital world has to provide your company’s video testimonials to clients. It amount of trust and credibility it generates is above the level.
Video testimonials help in conveying your brand message more effectively than any other tool. Also, customer testimonial videos have a great advantage in establishing your brand value. It also helps in driving sales to your business and generating new leads.
6. Create animated videos
Animated videos are the most used method to convey a lengthy message quickly. They are easy to understand and are a great source of explaining your product and how it works.
Animated videos are easy to get remembered for a longer period of time. It helps your audience to understand your company’s aspects better and remember them. It performs best on relevant website pages, blogs, newsletters, and social media channels.
7. Explain your company’s mission, vision and business strategy
Video remains on the web for years. It is the best platform to tell your audiences about your company. It’s mission and vision, and about the business strategies, you implement to enhance your business growth. Your business stakeholders demand to know what is in your mind. How do you achieve your business goals? So, including an explainer video is essential.
8. Create a Video to engage mobile users
90% of mobile users watch videos on their mobile phones. Creating videos for mobile users helps in boosting your business value. According to statistical data, mobile video consumption rises 100 percent every year.
With the increasing number of Smartphone users, the video audience is increasing day by day. So, creating a mobile-friendly video for your website can be a boom for your business.
9. Add share buttons to the video player
Social media accounts are a must these days. Most people start their day by glancing at their social media accounts. Including share buttons in your videos ensures that your video can be shared on social media platforms to reach out to a large number of audiences.
The number of likes, subscribers, and comment on your video means the popular your video will be. It has a great impact on the organic search results of your video. Don’t restrict yourself to share your video on just YouTube; share it on other social media platforms like Facebook, Twitter, etc.
10. Lead Generation and Sales
In this digital marketing world, the biggest challenge that any online marketing agency face is lead generation. With the lead generation feature of video marketing, you can take your website one step further. Videos can help you earn money. Including a product video on your website’s landing pages can increase the conversion rate by 80%.
Videos are great for SEO and are less time-consuming and don’t require a lot of money. Incorporate videos in your marketing strategy and add a spark to skyrocket your business.