Wasn’t your first interview something quite memorable and significant? You might have been either very successful or you would have simply stumbled through the whole thing. Most of the times, the outcome seems to get hugely impacted by your first impression. Within just ten seconds of your meeting the interviewer, he or she have already got a clear idea about your capabilities.
Just like that, when it comes to your website then people judge it without much of an ado! If your website is not branded in an appealing way or the kind of user experience that it is having is somewhat confusing then your users would automatically get repelled away from your website.
Moreover, if you just take a glance at one of the recent studies then you will come to know that it takes less than even just two-tenths of a second for an online visitor to form the first impression about your brand once they’ve persuaded your company’s website for the first time.
So, here I am with a list of the significant facts that you need to keep in your mind to retain your visitors without any delay.
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1. Potential products or services are showcased
The first and foremost thing that the customers want to know about your website is nothing but what are you offering? The visitors definitely don’t have any time to explore the whole website.
So, just ensure that if you are leading any online business then your website should definitely showcase your products or services in the best possible way. The homepage should certainly describe your offerings in such a way that it shouldn’t remain left with any guesswork. One of the best possible approaches to opt for doing so could be the explanatory videos which really do wonders!
2. Usefulness of your business is portrayed
Just after your visitors get an idea about your business, what do you think would be their next concern? It will be definitely how your products will be helpful? Yes! The people who are more likely to visit your website will not look for some fluffed up content or inconsistent imagery.
Rather, they would love to find out what your company does for them quickly and how will they get benefited? So, it will be pretty much fruitful if you convey the benefits and value prepositions of your business effectively on your website.
Just ensure that the benefits are being displayed properly in a prominent location of your website and effective visuals are highlighting the salient features of your products or services.
3. Your achievements are mentioned
It is true enough that people often look for product reviews and ratings from other customers before making a purchase. So, your website should always display the reviews, rankings, and achievements of your company. It will let your viewers understand the quality of your service and your significance in the market. Additionally, to build trust with the customers, you could even mention the name of those renowned companies or clients who are using your services.
4. Strategic and visually appealing about the contents
If you just take a glance at the potential statistics of Forbes then it can be noticed that 65% of executives visit the websites of marketers and 39% of vendors end up calling a vendor after viewing a video.
If it is even an introductory video then it will act as an excellent approach for users to learn how your products work and even to see them in action as well. When you have just a few seconds in your hand to give the information then a creative video can be extremely useful in grabbing visitor’s attention.
5. Pro-active live chat is must
It is quite common that while exploring your website the viewers might end up having some questions in your mind and if they can’t find a perfect answer for their confusion then finally they would leave your website.
Thus, if you add an active live-chat support to your website then it will provide them with immediate answers and solve all of their queries.
So, real-time chatting is something quite important to add life to your website and gain customer satisfaction.
6. Call to actions should be there
If you want to direct your visitors throughout your website then call to actions is something quite important. The color, size, imagery, and placement can certainly affect the entire experience of your visitors. So, just ensure that you are utilizing them in a right manner to highlight each section and thus your visitors will soon turn into potential customers.
Final Word
It’s definitely your visitors who will become the promoters of your business in the long run. And, this is not the end! They would be definitely your commenters on the articles, and most probably the possible customers.
So, if you manage to create an ideal first impression your target audience is satisfied with, then you will definitely end up building a successful business with enhanced ROI and followers of course. Then, what are you waiting for?
Just prioritize the aforementioned facts while designing your business-website and it will definitely do great for you!
About Author:
Neil Helson is the marketing manager at Blurbpoint Media, SEO and digital marketing company. He is passionate in helping small businesses and startups grow online.
