Wasn’t your first interview something quite memorable and significant? You might have been either very successful, or you would have stumbled through the whole thing.
Most of the time, the outcome seems to get hugely impacted by your first impression. Within just ten seconds of your meeting the interviewer, or has already got a clear idea about your capabilities.
Just like that, when it comes to your website, then people judge it without much ado! If your website is not branded in an appealing way or the kind of user experience it is having is somewhat confusing. Your users would automatically get repelled away from your website.
Moreover, if you take a glance at one of the recent studies, then you will come to know that it takes less than even just two-tenths of a second for an online visitor to form the first impression about your brand once they’ve persuaded your company’s website for the first time.
So, here I am with a list of the significant facts that you need to keep in mind to retain your visitors without any delay.
Just have a look!
1. Potential products or services are showcased
The first and foremost thing that the customers want to know about your website is nothing, but what are you offering. The visitors definitely don’t have any time to explore the whole website.
So, ensure that your website should showcase your products or services in the best possible way if you lead any online business. The homepage should certainly describe your offerings in such a way that it shouldn’t remain left with any guesswork. One of the best possible approaches to opt for doing so could be the explanatory videos, which really do wonders!
2. Usefulness of your business is portrayed
Just after your visitors get an idea about your business, what do you think would be their next concern? It will definitely be how your products will be helpful. Yes! The people who are more likely to visit your website will not look for some fluffed-up content or inconsistent imagery.
Rather, they would love to find out what your company does for them quickly, and how will they get benefited. It will be pretty much fruitful if you convey the benefits and value prepositions of your business effectively on your website.
Just ensure that the benefits are displayed properly in a prominent location on your website, and effective visuals highlight the salient features of your products or services.
3. Your achievements are mentioned
Indeed, people often look for product reviews and ratings from other customers before making a purchase. So, your website should always display the reviews, rankings, and achievements of your company.
It will let your viewers understand the quality of your service and your significance in the market. Additionally, to build trust with the customers, you could even mention those renowned companies or clients who are using your services.
4. Strategic and visually appealing the content
If you glance at the potential statistics of Forbes, then it can be noticed that 65% of executives visit the websites of marketers, and 39% of vendors end up calling a vendor after viewing a video.
If it is even an introductory video, it will act as an excellent approach for users to learn how your products work and even see them in action. When you have just a few seconds in your hand to give the information, then a creative video can be extremely useful in grabbing visitors’ attention.
5. Pro-active live chat is a must
It is quite common that while exploring your website, the viewers might have some questions in your mind, and if they can’t find a perfect answer to their confusion, they would finally leave your website.
Thus, if you add active live-chat support to your website, it will provide them with immediate answers and solve their queries.
So, real-time chatting is something quite important to add life to your website and gain customer satisfaction.
6. Call to action should be there
If you want to direct your visitors throughout your website, then a call to action is quite important. The color, size, imagery, and placement can certainly affect the entire experience of your visitors. So, ensure that you are utilizing them in the right manner to highlight each section, and thus your visitors will soon turn into potential customers.
Final Word
It’s definitely your visitors who will become the promoters of your business in the long run. And this is not the end! They would definitely be your commenters on the articles, and most probably, the possible customers.
So, if you manage to create an ideal first impression your target audience is satisfied with, then you will definitely end up building a successful business with enhanced ROI and followers, of course. Then, what are you waiting for?
Just prioritize the aforementioned facts while designing your business website, and it will definitely do great for you!
About the Author:
Neil Helson is the marketing manager at Blurbpoint Media, SEO, and digital marketing company. He is passionate about helping small businesses and startups grow online.
Image source: Freepik Premium
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