Digital marketing has become one of the biggest success drivers in business over the last two decades. It seems like every organization or company is trying to follow the trends in this field, but for good reasons:
- Digital marketing spending in the US alone should reach $94 billion in 2018.
- Content marketing is 6 times more profitable than other marketing methods.
- More than 70% of marketers worldwide said relevant content creation was the most effective SEO tactic.
- 60 percent of marketers publish one piece of content per day.
But as the industry grew, marketers realized it’s not possible to do everything single-handily. As the matter of fact, even teams of marketing experts are not able to design high-quality content without dozens of useful apps and services.
In this post, we will show you 9 helpful tools for effective digital marketing campaigns. Let’s check them out one by one here!
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Tools for effective digital marketing campaigns:
Successful marketers know that the best way to grab the attention of target consumers is to provide them with trendy content. Google Trends is the number one tool in that respect because it reveals the hottest topics currently active.
When you go to Google Trends, it immediately displays a list of themes that deserved the highest number of searches. But it’s only a start as you can search topics by locations, names, niche, and many other categories. This solution enables you to keep in touch with competitors and always offer fresh and exciting content to your followers.
Textual content still plays a major role in digital marketing and you need to maintain quality in order to grow the fan base. Hemingway App can be very helpful if you want to evaluate the final product and learn what the average user might think about your posts.
First of all, this app scans the entire text and highlights words, phrases, and sentences that are too long and complex. It makes the entire text much clearer and error-free. The second important feature of Hemingway App is the readability grade.
Hemingway judges the “grade level” of your text using the Automated Readability Index. To put it simply, this app shows you the lowest education needed to understand your prose. Therefore, if you are writing for the 5 th or 7 th grade level, you can adapt text so as to fit this style.
People process visual content much faster than plain text, which is why marketers are producing more images and infographics these days. Canva is the visual content creation tool that can turn every marketer into a graphic designer.
It allows you to make images, posters, infographics, or any other type of content that might be relevant to your campaigns. Besides user-friendly and intuitive features, Canva also gives you a plethora of design articles, tutorials, and awesome tips for inspiration.
Video content is becoming so popular that it will account for 80% of all consumer Internet traffic by 2019. What does it mean for an average marketer? It means you need to put more focus on video content in your marketing campaigns. Wistia is the perfect solution for companies that want to invest more time in this segment.
It enables you to make professional videos within minutes using nothing more than your computer’s camera. With Wistia, you can play with colors, interactive captions, create 360 videos and do a lot more to make your audience thrilled about your video content.
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Being able to create quality content alone is perfect, but there are occasions when you just can’t or don’t have enough time to do it on your own. This is particularly the case with blogs because they demand tons of research and analytical approach.
In such circumstances, you need help from expert services like Essay Scholar Advisor. It’s a team of professional writers with diverse academic backgrounds who can create extraordinary posts in a limited amount of time. Such tool is a life-saver when you find yourself drained out and out of inspiration for that much-needed fresh post.
With more than 3 billion active monthly users, social media are the most important channel of content distribution. However, it’s not easy to keep an eye on your brand if you manage multiple accounts with thousands of followers. This is where Mention steps in to help you.
It’s a social media monitoring tool that notifies you every time someone mentions your brand or other keywords related to it. This allows you to react quickly and respond to your followers. Besides that, Mention gives you the possibility to follow competitors, handle reputation crisis, and monitor many other digital marketing elements.
Social influencers play a major role in modern marketing, but you can’t reach them easily all by yourself. On the contrary, you need to use online tools such as Buzzstream. This software helps you to research influencers, manage your relationships, and conduct outreach that is personalized and efficient. Buzzstream discovers contact information, social profiles, and site metrics on your behalf, making it easier to prioritize the most significant and influential contacts.
Email marketing is a big part of every digital campaign. For this reason, it is essential to find a reliable email marketing tool. MailChimp is the world’s largest marketing automation platform that helps clients find their audience, engage customers, and build their brand.
The platform has a powerful marketing automation solution that makes sure your emails get to the right people at the right time. Using MailChimp, you can target customers based on behavior, preferences and previous sales.
Once you’ve done everything you could to craft a perfect digital marketing campaign, you should also try to understand how it worked. Google Analytics provides companies with the chance to evaluate their marketing activities and see what worked well or poorly.
It’s the last but definitely not the least important aspect of your strategy because it gives you suggestions on what to do next and how to improve the overall performance of your marketing.
Digital marketing is such a huge industry that it’s almost impossible to design good campaigns without using various tools and apps. In this post, we showed you 9 helpful tools for effective digital marketing campaigns.
Did you already use any of these methods in your work?
Do you have other interesting suggestions to share with our readers?
Feel free to leave a comment if you have additional questions about this topic and we’ll be glad to discuss it with you!