The blog is still one of the most valuable tools of marketing for any size of company that can be collected. But the benefits of having a piece of digital property can only be enjoyed when adopting the best practices and make as few mistakes as possible.
There are some mistakes that can literally kill your efforts on the blog in case you have the misfortune of stepping on them.
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1. There is keyword research
On the surface, that is keywords can be the easiest aspect of SEO. You can find out which words or phrases are most used by their audiences are the most used for their public purpose, sprinkle keywords throughout your blog, sit back, and let Google do its magic. Unfortunately, it is not so easy. To get the most out of the application of keywords, you need to investigate thoroughly.
The keyword analysis is an effective method that will help you identify keywords and individual long-tail keywords, the latter has at least three words, which offer the most value to your blog. The keyword research tool is plentiful to bring a couple to get to work.
2. Infrequent Posting
Your business blog will struggle if not being published regularly. You could lose your popularity, which can lose any steam that can be met in the process. Why? Because left to give your readers a reason to return. You do not have to post new content every day but must post with some consistency.
The key to avoiding the common mistake of a rare publication is to make a commitment to staying on top of your blog from the beginning. Enter the knowing process that continually has to give your audience a reason to care, even when you have a bad run and not be generating the kind of response expected. Develop a reasonable timetable for publication, try it, and hope to expect.
3. Is failing to connect Your Blog to Your Web Site
This is a terrible problem that can even get a headache, especially because it is very common. You have your company website on a domain, your blog in another, and must separate the two as having some kind of bad blood. There are several advantages of integrating your blog with your website, including search visibility, better brand image, and greater convenience for the public.
Contrary to popular belief, the combination of its website and the blog does not have to be a daunting task. You could create a sub-domain for your blog on your domain, or run it independently in another.
In any case, the connection between the two is as simple as linking and making efforts to recognize the fact that there is a connection. Easy as linking and making efforts to recognize the fact that there is a connection.
4. Not include calls to action
What do you want visitors to do after reading your blog? Have a good meal? Enjoy a good night’s sleep? It could be both, but it should be more specific and relevant. It is necessary to make clear what the reader should do after having experienced being featured on your site or blog. You have to incorporate a strong call to action.
Failure to include calls to action is one of the biggest mistakes business bloggers, and therefore is one of the most damaging in terms of opportunities. Do not look at the call to action as a technique to boost sales. Rather, view them as a means to guide readers along the way and bring those relationships to the next level existing.
5. Do not Use Your Data
A blog is basically another website, and like any other business site to work; you must have a viable way of tracking performance. But more important than the means, the important thing is to put the actual data use.
While many companies know their analytics, few are following up on that knowledge with action. With all the tools available in both free and exclusive markets including paying a fee, and there is no excuse for this error.
The impact of your blogging efforts can be measured in many ways. Web traffic. Feedback. Shares. Therefore it must be done in a reliable, identify key metrics, and commitment to analyze their data on a regular basis.
These problems and others are not reserved strictly for beginners. Even veteran bloggers who make mistakes from time to time can. As we mentioned in our introduction, it’s all about keeping the mistakes to a minimum. The less you have to apply bandages, the healthier their long-term business is.