Big data is proving to be a boon for digital marketers when it comes to analyzing and identifying the success rates of past marketing campaigns.
About Anwar Shaikh
Anwar Shaikh writes about big data, automation, AI (Artificial Intelligence), Deep Learning/Machine Learning, cloud and all things enterprise technology such as ERP and CRM software. A writer at heart and a Digital Marketing Manager, Anwar works for Sage Software Solutions Pvt. Ltd., a leading provider of CRM software to small and mid-sized businesses in India.