Fabiha Siddiqui
Strategic Data & Business Analyst | Growth, Insights & Decision Strategy at Seaspan
WittySparks Staff
Fabiha Siddiqui is a strategic Business and Data Analyst with 5+ years of experience transforming complex data into actionable insights that drive business growth, operational excellence, and strategic decision-making.
She specializes in bridging the gap between data and strategy, enabling organizations to move beyond reporting into insight-driven execution. Her work focuses on market intelligence, performance optimization, and identifying growth opportunities that create measurable impact.
With strong expertise in SQL, Power BI, and data storytelling, Fabiha collaborates with cross-functional teams and leadership to uncover trends, improve processes, and support high-impact decisions.
Areas of Expertise: Strategic Insights & Decision Support, Business & Data Analysis, Market Research & Competitive Intelligence, KPI Development & Executive Dashboards (Power BI), SQL & Data Modeling, Performance Optimization & Growth Strategy, Data Storytelling & Stakeholder Communication
Education: MBA in Business Analytics, University Canada West
Certifications / Licenses: Google Data Analytics Professional Certificate, IBM Data Science Professional Certificate, IBM Design Thinking Certification, Python for Data Science
