Top White Label OTT Platform Providers

A 115% demand for live streaming content is driving brands to use Over-the-top (OTT) streaming platforms, as well as vod platform and streaming platform solutions, catering to 65% of mobile and TV app-based video streaming consumers and a market that is likely to reach $1.039 trillion by 2027.

Users on OTT streaming platforms spent 239 billion hours averaging 38 hours or a full work week, across three different devices and three different apps according to OpenX.

As several white-label OTT platform providers now offer edgy-video streaming technology and AI-driven data analytics to power Viewer Experience (Vx), the challenge is choosing the best OTT platform.

Businesses are increasingly seeking white label streaming platform and white label video streaming solutions that offer all the features needed for scalable, branded video delivery.

These platforms provide all the features required for content management, monetization, and user engagement. This is addressed in the following sections, beginning with an understanding of the white OTT platform.

What is the White Label OTT Platform?

An OTT platform is an internet service that delivers media directly to a viewer’s internet-connected device, eliminating third parties such as cable operators to deliver video-on-demand and live streaming.

A VOD platform is a type of OTT platform specifically focused on on-demand video delivery, providing users with flexible access to content whenever they choose.

A white-label OTT platform uses the same delivery method used by an OTT platform but includes a white-label video player, also called a custom video player. Such a video hosting platform will display content without referencing the provider’s web pages, instead allowing your business brand to be displayed.

These customizable solutions are also referred to as a white label vod platform, white label video platform, or white label streaming, offering branding control and advanced features for both live and on-demand streaming.

Hence, as a business, you can have your own label running over an under-the-hood video player and supported technology ecosystem offered by the white label OTT platform providers such as VPlayed, UScreen, Vimeo OTT, Dacast, Wowza, and similar providers.

These companies offer a range of white label streaming service, white label streaming solution, and white label streaming platforms to meet different business needs.

White label platforms, including white label vod platforms and vod platforms, provide businesses with a robust demand platform for on demand streaming and live video streaming platform capabilities.

Benefits of White Label OTT Platform For Your Business:

When you use a white-label OTT platform, your business will gain the following:

1. Control the Quality of content: You have full control over the quality and delivery of your video content. In addition, you can use custom CSS to further personalize the video player and enhance your brand image.
2. Brand Building: White-label OTT platforms allow businesses to control their brand image, use their own logo, and establish their own branding for a consistent user experience. With white labelling, you can launch your own branded streaming service, ensuring your platform reflects your unique identity and delivers content under your proprietary brand.
3. Can use Advanced Video Player technology: A default advantage in using a white-label OTT platform is that you can use the cutting-edge media delivery technologies of the video player like HLS, UX, UI, and other technologies.
4. Brand Building: White-label OTT platforms give you the advantage of retaining all of your brand elements running over the video player of the provider. By using your brand colours, controls, and logos, you can build user loyalty and ensure immediate video access.
5. Ad-Free viewership: In using white-label OTT platforms, you can ensure your viewers have a free viewing experience with advertisements run by third-party video players.
6. Gain Full Control and Access: These platforms support content creation and empower video creators to manage and monetize their content, giving you full access to your data and audience insights.
7. Many Monetization options: You can monetize video content through various models, including on demand videos, live streams, and virtual events. Multi device compatibility ensures viewers can access content on any device, expanding your reach. The platform also supports movie streaming platforms and streaming live events, providing flexibility for different types of content and audience engagement.

Reflecting on the benefits that white-label OTT platform providers will bring to your business, let us now look at the top 5 best OTT solution providers for 2022.

Technical Requirements for White Label OTT Platforms

Infrastructure and Support

A high-performing white label OTT platform relies on a robust technical foundation to deliver seamless video streaming experiences to viewers across the globe.

At the core, a scalable infrastructure is essential, this means having powerful servers, ample video storage, and a reliable content delivery network (CDN) to ensure smooth playback, even during peak traffic.

Whether your audience is watching on smart TVs, Android TV, Apple TV, or other connected devices, the infrastructure must support high-quality video content delivery without buffering or interruptions.

Security is another cornerstone of a successful label OTT platform. Implementing encryption protocols and SSL certificates helps safeguard user data and protect your video content from unauthorized access.

This is especially important for businesses looking to monetize their video content through various monetization models, as it builds trust with viewers and content creators alike.

Equally important is the support system behind the platform. A comprehensive content management system (CMS) allows you to easily upload, organize, and manage your video content, giving you full control over your streaming service.

Reliable technical support, offered through documentation, FAQs, and direct contact channels—ensures that any issues are quickly resolved, allowing you to focus on growing your OTT platform and optimizing your monetization strategies.

With the right infrastructure and support, your white label OTT solution can deliver a consistently high-quality streaming experience and scale effortlessly as your audience grows.

Security and Accessibility

Security and accessibility are vital components of any modern white label OTT platform. To protect your valuable video content, advanced security measures such as digital rights management (DRM), watermarking, and anti-piracy tools are essential.

These features help prevent unauthorized distribution and ensure that only authorized viewers can access your streaming video content. Compliance with international data protection standards, like GDPR and CCPA, further safeguards user information and enhances your platform’s credibility.

Accessibility is equally important for reaching a diverse audience. A well-designed white label OTT platform should offer features like closed captions, subtitles, and audio descriptions, making video content accessible to viewers with disabilities.

Optimizing your platform for search engines also improves discoverability, helping more viewers find your branded streaming service.

To provide a truly inclusive streaming experience, your OTT platform should support multiple devices, including mobile devices, smart TVs, and streaming devices like the Roku TV app. This ensures that viewers can enjoy your content anytime, anywhere, and on any device.

By prioritizing both security and accessibility, your white label OTT platform not only protects your content and user data but also delivers a superior streaming experience that meets the needs of all viewers, while maximizing your monetization models and business growth.

Best 5 White Label OTT Platforms: Comparison

The following section compares the top 5 best white label video OTT platform providers in 2022. This comparison evaluates their features, usability, and how they enhance the way viewers watch content through customizable branding and tailored experiences.

A detailed look at the advantages it brings to your business and the features of each of these providers is included in the following comparison:

1. VPlayed

VPlayed is a powerhouse in the OTT and the video streaming industry. They build and deliver fully customizable OTT and white labeled video platforms built for scalability, security, and high revenue generation.

Monika Gopinath, with her extensive expertise in digital marketing within the VOD industry, plays a key role in shaping VPlayed’s platform development to meet the evolving needs of content creators and distributors.

Its video transcoding engine powers ultra HD video quality with adaptive bitrate streaming that ensures seamless and glitch-free streaming on any device, at any time, anywhere in the world, even in low bandwidth conditions.

Adding on, VPlayed gives 100s of OTT features like multi DRM, forensic watermaking and AES encryption that provide rock solid content protection against piracy.

Brands that built online video platform with VPlayed saw up to 40% more higher subscriber retention and three times more revenue by leveraging in-built video monetization models.

With real time analytics, live streaming, API integrations, and cloud scalability – VPlayed builds and empowers brands to own, control and max their OTT potential by propelling their growth.

The key features that VPlayed offers are:

• Unlimited Customization
• Keep 100% of Revenue
• Multiple Video Revenue Models
• Whitelabel Streaming
• Top Tier DRM & Security
• Free Migration & No Downtime
• Cloud Video Transcoding 
• Advanced Analytics Dashboard

2. Uscreen

Uscreen is an OTT/membership platform provider designed to help video creators build branded video subscriptions and apps with powerful monetization and community tools.

The platform enables you to launch your own branded membership with native mobile and TV apps, offer one-time purchases, subscriptions, and bundles, and manage content delivery, analytics and membership engagement, all in one place.

It also offers live streaming and community features, and supports integrations with marketing and analytics tools. 

Uscreen Key Features:

• Branded mobile & TV apps (OTT) with no coding
• Live streaming with built-in chat
• Flexible monetization (SVOD, TVOD, Bundles)
• Built-in community features
• Marketing tools & automations for growth
• Secure VOD hosting with global delivery
• Migration and dedicated launch support

Pricing:

• The entry “Growth” plan starts at $149/month when billed annually (or $199/month when billed monthly) + $1.99 per paid subscriber/month.
• The next tier (“App Essentials” / Pro-type plan) is $449/month when billed annually (+ $0.99 per paid subscriber/month), which includes apps and additional features like advanced analytics.
• Enterprise/custom plans are available for large-scale businesses. Contact the team for a quote based on your needs.

3. Vimeo OTT

A popular white-label OTT solution provider, Vimeo Livestream, will allow your video subscription service to have a full-featured launch due to advanced technology.

It has a centralized dashboard for internal video galleries, helping you to manage, publish, or access and archive video content in a single place. The background help needed to get your brand or product running on this white-label technology is available throughout the cycle.

Features it supports are:

• Auto-archive for live streaming
• No downtime
• In-app purchase
• Supports live polls, chat, the graphical overlay
• Analytics for performance review
• Bandwidth and storage at competitive prices

Pricing: Three plans are supported

• Starter: $1 per subscriber.
• Growth: $500/m billed annually for OTT businesses.
• Enterprise: custom-based plan for scaling OTT-business.

4. Dacast

Dacast OTT platform provider is a perfect SaaS solution, bundled with a VoD hosting solution. It primarily helps you access the Chinese market given the range of options it provides as an OTT VoD provider and live streaming provider.

It allows you to build workflows, and live stream recording apart from video transcoding with a customizable video player. It has the necessary modules in place for you to build your own brand on its technology.

Another noteworthy aspect of this service provider is the Akamai CDN it supports, adding to your repertoire of high-quality video streaming.

Some of the key features it supports are:

• Uses top CDNs for top-quality live streaming.
• China Video hosting is supported.
• HTML5 Player for all-devices.
• The video hosting manager is included.
• The monetization model is smooth.
• Live sports broadcast is well supported.
• SDK is well-featured to help you build your own OTT platform.

Pricing: 

Four price plans are billed annually.

• custom-quotation plan for high volumes.
• 188/month for scalable services.
• $63/m for events.
• $39/m for the starter plan.

5. Brightcove

A Boston-based OTT white-label platform provider, it offers products that vary from VoD to cloud encoding to live-to-stream. It has expansive platforms such as Ooyala, a reputed cloud video provider.

The purpose Brightcove offers is complex analytics and video marketing tools. It helps in audience discovery and lead development. It supports video formats like MP$, FLV, WMV, and 3GPP.

Features it connects:

• Global delivery of content
• Tech support for low-technology support
• Video API-driven access
• Secure features
• Monetization options
• Analytics are advanced level
• CRM integration

Pricing:

Custom plan for the high-end market

6. Wowza

Wowza is the go-to OTT platform provider for business-critical applications, this live-streaming provider, packs several features. Its uniqueness is its scalable solution as it supports full-spectrum OTT platform features and customization.

CDNs it supports will offer you a global audience. Video format, quality, and delivery can be micro-controlled by you. Live stream performance is a bespoke feature by this provider, running on its patented software. It also has an extensible, modular architecture that allows you to scale video streaming.

Features it supports:

• Streaming server software
• VR streaming
• Browser-driven live streaming
• Mobile app for live streaming
• Adaptive bit-rate streaming
• Multi-level security for token authentication

Pricing:

• Streaming Cloud services, prepaid at $85/m
• streaming Engine prepaid services at $175 per month.

7. Ventuno

Ventuno is a great choice for businesses that are looking for a white-label OTT platform provider that offers a complete solution to launch, manage and scale their streaming service. This SaaS OTT platform is scalable, secure, and feature-rich, making it a great choice for businesses of all sizes.

Ventuno’s user management features enable streaming services to create a secure, user-friendly, and personalized OTT platform

Another unique aspect of this service provider is they allow you to integrate with your own CDN like Akamai or Amazon AWS. This gives you the flexibility to choose the CDN that best meets your needs and budget. By integrating with your own CDN, you can improve the performance and scalability of your OTT platform.

Top-notch service is one of Ventuno’s perks.

Features

• Content management system (CMS): Ventuno’s CMS makes it easy to create, manage, and publish content. Businesses can easily add new videos, images, and other content to their OTT platform.
• Video player: Ventuno’s video player is highly customizable and can be embedded on any website or mobile app. The player supports a wide range of video formats and resolutions, and it can be configured to meet the specific needs of businesses.
• Analytics: Ventuno’s analytics dashboard provides businesses with detailed insights into how their OTT platform is being used. Businesses can track things like video views, subscriber growth, and revenue.
• Monetization: Ventuno offers a variety of monetization options, including subscription, pay-per-view, and advertising. Businesses can choose the monetization option that best suits their needs.

Pricing:

Ventuno’s pricing is based on usage, and they have three plans:

1. Basic: $299/month
2. Professional: $1149/month
3. Enterprise: A customized plan based on requirements

Conclusion

Inference from the above sections is that these top 5 OTT platform solutions providers are priced differently depending on the technology features they offer.

By investing in a white-label OTT platform, business scope is achieved because you will own the video content and branding, thereby building your customer base exponentially.

By using one of the best OTT platform providers in 2022, you will be able to have a customized OTT solution to build your own services!

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