Boosting our online sales isn’t always easy. Customers are very shrewd and will often spend time researching products and prices. They also want a shopping experience that is simple and stress free. They don’t want to be looking through reams of unnecessary information in order to find what they want. An app is great for marketing and is customer-friendly.
Creating your sales app
First you need to have a clear and focused plan on what you want your app to do. For instance, if you are selling clothes online, perhaps you want your customer to be able to see the clothing and virtually try it on different body shapes. Your app needs to be able to help customers to make an informed choice about what they are buying. You can outsource the development of your app, or alternatively use online app maker software such as Appy Pie, ShoutEm or AppMachine. Creating and testing a prototype is an important part of this stage. A fully interactive and working prototype should work exactly as your app would.
Uploading your app
Once it is completely ready and functional, your app will need to be uploaded onto the Apple App Store, Google Apps or similar platform. The app developer should do this. You will generally be charged a small annual fee for this service by the store. The benefit of this though is you can boost your eCommerce business and make your products available to a wider audience. You may find it worthwhile investing in a search optimization package to get your app seen by more customers. Once you have uploaded your app and it is available free or for purchase, pay attention to feedback from customers. Using this information will tell you if you need to make any changes to your app, and if it is effective.
Promoting your app
Promotion and marketing is essential if you are running an eCommerce business. Make the most of social media to help promote your app. Facebook, Twitter and Instagram are essential tools to help share information about the products and services that you are offering. Direct your customers to your new app, which will help make purchasing from you easy and simple. Encourage people to share your brand new app with friends with promotion. Income from app usage is $77 billion in 2017. That’s an enormous amount of sales and you can be part of it!
