What is a brand? Out of the numerous ways one defines the term brand, it could be said that a brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of a […]
Business
A business is a commercial activity where goods and services are exchanged for one another or money. In a business, an organization engages in commercial, industrial, or professional activities. A business is an innovative entity that can be a small-size or large-size, start-up or established, profit or non-profit, sole proprietorship, or an international corporation. Want to start your own Business? Explore this informative blog for a successful Business journey.
Branding strategy in Rural Communication
Branding involves a gamut of activities, the total of which leads to creating the brand. But when the scenario is looked at under the rural market lens, the variables and dynamics of marketing and communication get redefined. Let’s take India’s case, a country that is witnessing robust growth and a booming economy.
Coke going the milky way – brand overhaul..?
Coke’s initiatives for the future could be looked upon as a classic case of Brand Overhaul. In the recently concluded All India Bottlers Meet in Bangalore, Coke gave impressions of distancing itself from Carbonated Soft Drinks (CSD) in the future. Sounds surprising? It seems to be true, for Coke has given hints of shedding its […]
