The concept of marketing has been in existence since 1950, which was originated after the second world war. The term refers to the activities undertaken by a company to promote the purchasing and sales of products and services. Marketing covers a vast variety of promotional activities, including advertising, selling, and delivering products to consumers and businesses. The key to successful marketing is to seek the attention of potential audiences with a complete understanding of marketing mix tools and the use of effective advertising. The 4P’s of marketing that is essential are Product, Price, Promotion, and Distribution. Stay updated with the latest marketing trends that are taking the world by storm.

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