Marketing

The concept of marketing has been in existence since 1950, which was originated after the second world war. The term refers to the activities undertaken by a company to promote the purchasing and sales of products and services. Marketing covers a vast variety of promotional activities, including advertising, selling, and delivering products to consumers and businesses. The key to successful marketing is to seek the attention of potential audiences with a complete understanding of marketing mix tools and the use of effective advertising. The 4P's of marketing that is essential are Product, Price, Promotion, and Distribution.

The marketing industry has grown tremendously over the past decades and marketing, in the current form, is among the most transformational tools that exist today, especially with the rising number of social media users and increasing vendors selling their products and services online. The marketing industry is worth USD 1.7 trillion; it is witnessed to be among the fastest-growing markets and is expected to continue to have a steady growth in the coming years.