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The concept of marketing has been in existence since 1950, which was originated after the second world war. The term refers to the activities undertaken by a company to promote the purchasing and sales of products and services. Marketing covers a vast variety of promotional activities, including advertising, selling, and delivering products to consumers as well as businesses. The key to successful marketing is to seek the attention of potential audiences with a complete understanding of marketing mix tools and the use of effective advertising. The 4P’s of marketing that is absolutely essential are Product, Price, Promotion, and Distribution.
The marketing industry has grown tremendously over the past decades and marketing, in the current form, is among the most transformational tools that exist today, especially with the rising number of social media users and increasing vendors selling their products and services online. The marketing industry is worth USD 1.7 trillion, it is witnessed to be among the fastest-growing markets and is expected to continue to have a steady growth in the coming years.
Marketing automation is one of the core functions that form the very basis of CRM. By itself, marketing automation has been one of the foremost technologies.
Everyone knows that to become a social media star or build a lucrative Instagram account you need one thing: followers.
Social media, networking events, and online communities paved the way to enhance B2B sales through P2P marketing.
Big Data has certainly helped numerous companies gain a new customerbase. If you want to improve lead generation in your company, click here to know the effectiveways.
In marketing, typography is the proficiency of organizing letters and texts in an appealing way to attract potential brands readers.
Wondering how to generate more ROI from your social media marketing campaigns? These expert tactics can help you improve your strategy and boost results.
If you are looking to boost engagement with visual content, here are a few tips to Boost Engagement with Visual Marketing.