Tools that make life easy for a digital marketer

Digital marketers wear many hats. There is a plethora of tasks that a marketer has to perform when they take up a project. Beginning from identifying the website errors, tracking the keywords, auditing backlinks, managing social media platforms, creating awesome content, analyzing the good performing keywords, and so on.

The list goes on and every day a new concept is added. So, how does a marketer cope up with all these? Seems overwhelming, doesn’t it? Not much!

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The world of digital marketing is filled with some great tools which the marketers used to manage all these tasks efficiently, which otherwise would have been a headache to perform.

These tools are like a boon to marketers as they do the main job of identifying the errors so that the expert marketers can take the rest care of, i.e. solving these errors.

From our experience in the digital marketing space, we have used many tools to perform these tasks and wanted to share some of these with the marketers out there to make their work easy.

Semrush

Semrush is an all-in-one digital marketing toolkit designed to help businesses improve their online visibility and marketing efforts. It offers a wide range of features across various marketing disciplines, such as:

• Keyword Research: Identify relevant keywords with high search volume and analyze their competition level.
• On-Page SEO: Audit your website for technical SEO issues and optimize your content for target keywords.
• Rank Tracking: Monitor your website’s ranking for specific keywords over time.
• Competitive Analysis: Analyze your competitor’s SEO strategies and identify opportunities to outrank them.

It also offers the tools to perform the content research along with social media management. However, major marketers use the above-mentioned features of Semrush leaving other aspects to other dedicated tools.

Buffer

Buffer.com is a social media management tool designed to help businesses and individuals schedule, publish, analyze, and engage with their audience across various social media platforms.

It offers a suite of features to streamline your social media workflow and make managing multiple accounts easier.

• Publishing and Scheduling: Plan your social media content calendar in advance and schedule posts to go out at optimal times. Schedule content for multiple platforms at once, saving you time and effort.
• Analytics and Reporting: Monitor the reach, engagement, and clicks on your social media posts. Analyze the performance of different posts and platforms to see what resonates with your audience. Create reports to track your social media progress over time and share them with clients or stakeholders.
• Engagement: Easily respond to comments and messages directly from the Buffer interface.

Canva

Canva is a popular online graphic design platform designed to be user-friendly and accessible for people at all skill levels. It allows you to create a variety of visual content for both personal and professional use, with no need for extensive design experience.

Here’s a breakdown of some of Canva’s key features:

• Pre-designed Templates: Canva offers a vast library of pre-designed templates for various purposes, including social media posts, presentations, posters, flyers, infographics, and more. This saves you time and effort compared to starting from scratch.
• Drag-and-Drop Interface: Canva utilizes a drag-and-drop interface, making it easy to add, edit, and arrange design elements on your canvas.
• Text Editing: Edit text with various fonts, styles, and colors to personalize your designs and ensure brand consistency.
• Sharing and Downloading: Easily share your designs online, download them in various formats like PNG, JPG, or PDF, or schedule them directly to social media platforms.

ChatGPT and Gemini

While Canva above acts as a perfect tool to create graphic content, ChatGPT and Gemini acts as an excellent tool for creating text-based content.

Though it’s advised to add a human touch and make necessary modifications to the generated content, these tools provide exceptional ideas for new blogs, social media posts, and many other types of content.

At least, these tools can give a novice marketer an ice-breaking content which then they can leverage to create further on.

It is advisable to go through the videos about prompt engineering to get the best out of these content generation tools. Gemini seems to create better and quality content compared to ChatGPT in our experience.

Gemini, being a tool of Google, can leverage all the data that Google has accumulated over the years and the new data which it collects. It also suggests multiple answers to a single query.

Google Search Console

Google Search Console, formerly known as Google Webmaster Tools, is a free service offered by Google to website owners and marketers. It acts as a bridge between your website and Google search, providing valuable insights and tools to help you improve your website’s search engine visibility and performance.

Here’s how Google Search Console benefits digital marketers:

• Indexing Status: Google has successfully indexed. See which pages of your website and identify any indexing issues that might prevent your content from appearing in search results.
• Search Traffic Analysis: View data on how users are finding your website through Google Search, including the keywords they used, which pages received clicks, and the average ranking position for your keywords.
• Identify High-Performing Keywords: Analyze which keywords are driving the most traffic to your website and optimize your content strategy accordingly.
• Rich Results Optimization: Test and optimize your website for rich results like featured snippets and knowledge panels to improve the appearance of your website in search results and potentially increase click-through rates.

Apart from the selected features mentioned, GSC or Google Search Console provides a lot many other insights.

Screaming Frog

Screaming Frog is a popular website crawler tool specifically designed for SEO (Search Engine Optimization). Imagine a tireless digital assistant that meticulously crawls every corner of your website, gathering a wealth of data about its technical health and SEO elements. That’s the magic of Screaming Frog for digital marketers.

• Crawling: Screaming Frog acts like a search engine bot, crawling your website and analyzing all the URLs it finds. This allows you to identify broken links, internal linking issues, and other technical problems that can
  hinder your website’s SEO performance.
• On-Page SEO Audit: The tool scans your website pages and gathers data on various SEO elements like page titles, meta descriptions, heading tags, and image alt text. This helps you identify missing or incomplete elements that need optimization.
• Technical SEO Checks: Screaming Frog checks for common technical SEO issues like server response times, robots.txt directives, and sitemap existence. These factors can impact user experience and search engine crawlability.

Conclusion

In conclusion, the digital marketing landscape may seem overwhelming at first glance. However, with the right tools at your disposal, you can streamline your workflow, become more efficient, and achieve exceptional results.

From keyword research and SEO audits to social media management and content creation, there’s a tool out there to empower you at every turn. So leverage the power of technology, embrace continuous learning, and watch your digital marketing efforts soar.

Any top website development company who is providing the services of website development also needs to take in the SEO factor and tell their marketers to use these tools and implement the things while in the development stage only rather than firefighting later on.