Instagram Reels are short-form video content uploaded to Instagram for quick engagement, entertainment, and interaction. They are usually shorter than other video content, as most high-performing reels are generally between 7 to 15 seconds.
The recent Instagram update of all new under 15-minute videos will be shared as ‘Instagram Reels,’ which is why the growing popularity of short videos like ‘Reels’ has a big impact.
- Instagram Reels size and aspect ratio – 9:16
- Instagram Reels resolution – 1080 pixels x 1920 pixels
- Instagram Reels compression size – 320 and 1080 pixels with an aspect ratio between 1.91:1 and 4:5
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Instagram Reels for Businesses
Instagram has been slightly more inclined towards its video strategy, considering the visual impact of communication for brands and individuals. Daily, over 140 billion Reels get played on Instagram, strengthening this short-form video content’s capability and engagement potential for businesses of all sizes.
Reels empower brands to engage with your target audience, help you grow your community, follow the latest trends, and collaborate with influencers to increase your reach. Let’s explore and find our way with ‘Reels’ to boost their engagement for businesses.
Idea 1 – Promote an event
Being the shorter form of video content, Instagram Reels can be an excellent marketing tool to create excitement for event promotions for your target audience. A small teaser like ‘Reel’ can easily pump up your target audience and drive them to event registration.
It helps brands create a buzz around their upcoming event, build engagement with the audience, expand the reach to more audiences, and create brand awareness.
Idea 2 – Feature product and customer experiences
Businesses have a larger impact of customer feedback, reviews, and experiences on their customer reach, brand loyalty, and revenue. Instagram Reels are adequate to capture and share their customer reactions, reviews, and experiences among the target audience to earn trust with revenue.
A positive customer experience not only gains traction from many potential customers but also helps them make decisions quickly. Use the ‘unboxing’ and customer reaction reel or share the process of your service offerings with the happy customer reactions on ‘Reels’ and leverage for better engagement and sales.
Idea 3 – Post a satisfying time-lapse
Time-lapse videos are a type of video content that gets recorded over some time (minutes/seconds/hours/ any particular event occurrence, etc.) and then gets played back at a higher speed in a short-form video for a satisfying viewing. These videos are a treat to the eyes and soul-satisfying content to romance with your audience.
As time-lapse videos are fascinating to watch, businesses can use them as ‘Reels’ to hook their viewers for quick but lasting engagement. These videos can be easily shot and edited without the creative team’s involvement, right there, from your Smartphone.
Time-lapse video ‘Reels’ ideas are great for brands offering quick tips, DIYs, styling and dressing, learning, cooking, and more; in a nutshell, they are a great Instagram marketing hack to drive engagement and revenue with niche audiences.
Idea 4 – Reels for social media contest
Another easy-to-click and engaging marketing tactic using Instagram Reels is to use them to carry out social media contests for your brand.
Social media contests fueled by this short form of video content help brands boost engagement and attract new customers with branded challenges where you can promote a new product or service.
This tactic goes beyond your usual likes, comments, and shares with more profitable call-to-actions and helps you drive ‘user-generated content’ with actionable engagement.
Idea 5 – Industry expert tips
Another interesting Instagram Reel idea is to present yourself as an insightful industry expert and present your brand as a thought leader in the market. It showcases that your brand is aware, well-versed with industry insights, and cares for the development of other fellows.
In your Reels, you can create a problem scenario and then share your expert tips to get it solved with some of your features presented in it. It will be a great engagement pitch with a brand-building exercise. One impactful and popular way to build your brand personality and thought leadership identity is using Reels as the “Talking head series.”
Idea 6 – Event recap
An event is a brilliant source for engagement activities for businesses of any size. After successfully concluding the event, the post-event ‘Recap Post’ via Instagram Reels is outstanding to keep the excitement alive with your audience.
They could be in multiple ways, including coverage of past events, event highlights, special guests/product presentations, etc. It helps you connect with your audience, enchant them with the event reminisce, and also prepare the ground for all the upcoming events in the future.
Of course, ‘Reels’ are shareable content, so it can be easy to gain traction and popularity in a similar audience group.
Idea 7 – Trending sound and templates
‘Reels’ gets quick engagement and traction with the latest trending sound and template. When you plan to create Reels for your brand, try to use the trending template and make sure to use an appropriate sound (background music) to capitalize on and gain more visibility.
It enables B2B brands to get initial engagement that can be continued with the caption to the audience, which will be intact with you.
Idea 8 – Use animation
Both B2B and B2C brands can use 2D animated Instagram Reels to showcase the latest updates, features, and enhancements of their products. These short animated explainers are a delight to watch and easy to understand, too, as well as you can use captions to explain them more.
Idea 9 – The best time to post Reels
Social media post timing and engagement have a direct impact, so this applies to Instagram Reels, too. The best time to post Reels based on your target audience can benefit from tremendous engagement.
After careful observation, marketers have found that a post from Monday to Thursday around 9 AM and 12 PM helps brands have a decent reach; however, it depends upon other factors, too. You should analyze and identify time that gives higher reach and boosts engagement.
Idea 10 – Reels insights
‘Instagram Reels’ is a new-age digital marketing trend to boost engagement, build brand awareness and communication, promote brand/product/event/promotions, and more on social media channels. Yet, as a marketer and brand evangelist, your role is beyond driving such campaigns and keeping an eye on ‘Instagram’s insights.’
In the final tips, we want you to understand your role in evaluating and analyzing your ‘Reels’ performance and their impacts. The performance indicators based on ‘likes, shares, comments, and saves’ with audience demographics, their feedback, newly acquired users, and influencer collaboration are valuable insights. Use these insights and statistics to improve your future ‘Reels’ campaign performance, reach, and engagement.
Final words
Instagram Reels are an impactful, engaging, and result-driven social media marketing tool that enables brands to showcase their offerings through entertaining storytelling. Storytelling helps connect, engage, and drive communication in a personalized way.
Reels are one of the most significantly shared content in messages, making them a preferred choice for brands to enhance their reach and earn more potential customers.
With content creators and influencers, B2B and B2C, both businesses can tell authentic and relatable stories to their target audiences for more revenue generation. It ultimately empowers brands to grow their communities and establish them as leading thought leaders in the industry.
Brands can also get a digital marketing agency onboard that possesses the expertise, knowledge, and necessary experience to help you drive successful campaigns using Instagram Reels and other social media platforms.
Using ideas for Instagram Reels for your business, we tried to give you ideas that you can use and benefit from in your future campaign. In fact, the ‘View Insights’ from your Instagram Profile section gives you performance stats of these ideas for your brands.
You can easily figure out how to redefine your next strategy and get more advantages from Reels. Simply experiment and find your way to boost engagement using Reels.
