How to Build an Instagram Sales Funnel That Converts

Instagram Sales Funnel: 7 Steps to Make it More Effective

Your quest to learn how to create an effective Instagram Sales funnel is well-advised.

With the possibility of reaching over 1.6 billion Instagram users, businesses get a massive audience to promote their brand.

And with options like carousel posts, Stories, and live videos, Instagram provides plenty of opportunities for marketers to promote their brands.

What’s more, detailed built-in analytics on Instagram make targeted marketing a breeze. And access to numerous local and global influencers presents an opportunity for market penetration that goes beyond geographical boundaries.

But it’s hard to tap into these advantages without an effective Instagram sales funnel in place. That’s what this post is about—how to build an effective Instagram sales funnel. But first, let’s understand why you need one.

Why Do You Need an Instagram Sales Funnel?

There are two main ways you can use Instagram to drive sales for your business:

  1. Through Instagram Shop
  2. By driving traffic to your website from Instagram

Whichever method you use, you need a funnel to streamline your efforts and help you focus on your key goals. A well-oiled Instagram sales funnel can ensure your lead transition smoothly into brand advocates.

7 Steps to Build an Instagram Sales Funnel

Here are the steps you can take to design a high-converting Instagram sales funnel

1. Optimize Your Profile

The first step of your social media outreach strategy is to optimize your Instagram profile.

Your Instagram profile is where leads in the awareness stage will go to learn more about you.

Some of the things a good profile must have are:

  • A concise introduction that outlines what your business does
  • Branded hashtags
  • Contact details, such as email and phone number
  • Stories highlights of your most popular collections
  • An action button, such as ‘Book Now’ or ‘Order Food’
  • A ‘View Shop’ button that directs users to your shoppable products

Keep in mind that Instagram allows only one clickable link in the bio.

But you can use a link-in-bio tool. It lets you add several under the single clickable link that Instagram allows.

See how Nike has done it?

They’ve used a link in the bio, which leads to a landing page with linked versions of their content plus a link to their website.

Nike's Instagram bio
Nike’s bio on Instagram – Source: Instagram
Nike's link in bio landing page
Nike’s Instagram Shop – Source: Instagram

2. Set Up Your Instagram Shop

An Instagram Shop is a list of shoppable products that your audience can access directly through a ‘View Shop’ button on your profile.

It reduces friction for customers in the purchase stage. They don’t need to leave Instagram to manually look for the product on your website.

Instead, an Instagram Shop lets them complete the transaction using checkout. Or they can click a link to reach the checkout page on your site.

Here are some tips to optimize your Instagram Shop:

  • Use engaging visuals with a vibrant background
  • Share promotional codes to attract more conversions
  •  Add up-to-date prices and product images to your catalog

Whether you want to sell online courses or get people to check out your new collection, Instagram shops are a great way to do that.

3. Create a Landing Page

Create a landing page for your Instagram traffic. It’ll ensure your Instagram sales funnel drives more conversions.

A dedicated landing page lets you guide traffic toward a specific action. It eliminates any distractions on your site that can take your audience’s attention away from making the purchase or taking a desired action.

A landing page is also a great space to address common users’ concerns and provide extra details about your product or service. It reduces any friction that could hinder leads from converting.

Here’s an example of an Instagram ad by Strategic Parenting and its corresponding landing page.

Strategic parenting Instagram Ad
Instagram ad from Strategic Parenting – Source: Instagram
Strategic parenting Instagram landing page
Strategic parenting Instagram landing page. Source: Strategic Parenting

Use persuasive copy and elements like testimonials and special discounts to achieve the desired action.

You can also work on page optimization so it can provide better organic results. You can leverage different digital marketing tools such as Google index checker, to monitor and track your page performance.

4. Create Reels

Reels are great for top-of-the-funnel Instagram campaigns.

They’re short and easily discoverable. It makes them great for building awareness about your brand.

You can use Reels to tell an entertaining story or simply promote your products. They’re also great for engaging with your existing audience in creative ways.

Here are a few ways to make Reels work for you:

  • Create content that resonates with your target market
  • Add music, text, and play around with transitions to impress viewers
  • Leverage ongoing trends, such as dance challenges
  • Target the right hashtags

Use analytics to find out the kind of content users want. Here is a social media analytics tools list by Attrock that you can use to find the best tools in the market.

5. Add Stories

The 2022 Instagram Trends Report shows that users want to know the story behind products.

One of the best ways to share your story is using Instagram Stories.

You can add stickers, GIFs, polls, music, and filters to your Instagram Stories to make them more interactive and engaging.

Although stories disappear after 24 hours, they are a great tool to build your audience’s interest in your brand and make them learn more about your products and services.

You can use a link sticker to your Instagram stories to drive traffic to your landing pages or product pages.

You can also add a product sticker to show interested viewers more details about the products featured in the story.  

6. Create Shoppable Posts

Creating shoppable Instagram feeds is another great way to get leads into your Instagram sales funnel.

Shoppable posts allow viewers to shop for items on the post and checkout without leaving the app. This enables them to complete a sale at the moment of inspiration.  

Influencer collaborations can help you drive more sales from your shoppable posts. Working with a trusted influencer in your niche acts as a stamp of approval that builds the audience’s trust and drives more sales.

Work with an influencer who:

  • Shares your values
  • Is an expert in your niche
  • Has high engagement rates
  • Has an audience that matches your target market

7. Get Feedback from Your Audience

Seeking audience feedback is a great way to know if your strategy is working with your audience and understand what needs refining.

It’s a great way to understand the preferences and needs of your audience. You can use the insights to create social media content that resonates more deeply with them. This increases engagement, leading to conversions.

You can also get insights into ways you can improve your products and offerings to suit the needs of your target audience better.

When you offer leads what they want, they’re likely to move faster down your Instagram sales funnel.

Seek feedback during live streams or simply create a poll and analyze how people vote.

Final Thoughts

Having an effective Instagram sales funnel can boost your conversions.

And it only takes tweaking your profile and getting more intentional with the kind of posts you share.

Here’s a quick recap:

  • Your profile is your digital storefront, optimize it
  • Have an Instagram Shop
  • Create mobile-friendly landing pages
  • Use Reels, Stories, and shoppable posts to create awareness and build conversions
  • Seek feedback and make the necessary improvements

Now it’s up to you to take action. Good luck!

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