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The modern digital age has led to an exorbitant amount of content floating online. For businesses to drive brand awareness, sales, and audience growth, creating content that receives meaningful engagement is essential.
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An effective visual marketing strategy can help the visual content reach the right people on the right platforms.
Visual content resonates with the target audience the most. Humans are able to absorb and recall visual content much more effectively than written content. This is why marketers today tend to harness the power of visual marketing to inspire brand loyalty on digital platforms.
Let us understand what exactly visual marketing is and how it can boost brand growth like never before.
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What is Visual Marketing?
As per the definition, visual marketing refers to a content strategy that makes use of images, graphics, and videos to market a product or a service. It falls within the sphere of content marketing. One simple reason why visual marketing is paramount is related to neuroscience.
We, as humans, have the ability to interpret visual content incredibly fast. Not just that, this type of content also leads to faster purchasing decisions.
While scrolling through social media, visual content has the highest chance of evoking an emotional reaction from the audience. People online can connect with the stories told through this medium.
This can shoot up the chance of a conversion. No brand in the increasingly digital world can survive without an effective visual marketing strategy.
Catch the Eye of Your Audience with a Practical Marketing Strategy
There is no denying that a first impression stays. People not only remember the visual content but also evoke feelings in response. This perfectly summarizes the popular phrase – ‘A picture is worth a thousand words.’
In the space of digital marketing, having a visual marketing strategy is the key to understanding what you are doing right and what more you can do to drive brand awareness.
Here are seven things you need to know in order to formulate a good visual marketing strategy:
- Build a Value Proposition
- Deliver the Right Message at the Right Time
- Figure Out Strategy Objectives
- Be Consistent
- Know Your Audience
- Examine Your Competitors
- Optimize Your Visual Content
1. Build a Value Proposition
As a business owner, you have to offer your clients or customers something no other brand can. This is known as the value proposition. Apply this to your visual content. Tell your audience what you are going to offer and how it uniquely solves a problem or need for them.
Given the context of the product, show them how you are relevant. Make sure that any content that you create adds value to the viewers.
2. Deliver the Right Message at the Right Time
Timeliness is a vital factor you must take into account. You can easily do this on social media by looking at the analytics and assessing the times when your viewers are most active. This can be done on almost all digital platforms. When you get to know your audience’s behavior, you can then deliver curated visual content when they are highly active.
It is a good strategy to match the type of content you put out throughout the day with your audience’s behavior. In case you are planning to make a video online that teaches your viewers a new skill, ensure that it is shared at the right time so that the audience can tune into it.
3. Figure Out Strategy Objectives
Making a strategy without any objective is just like walking without any sense of direction. Just think about it! How can a strategy be successful if you do not even know what you hope to achieve? You cannot know where you need to make changes if you are not sure about what ‘working’ looks like.
Define in detail the objectives of your visual marketing strategy. Answer questions such as:
Do you want to drive more viewers to your page?
How much engagement is your visual content generating?
Make a list of about 5 key objectives that need to be fulfilled and set a deadline for each to achieve them.
4. Be Consistent
This step may seem simple. But don’t take it lightly. The fonts, colors, and imagery that you use to represent your brand impact the visual marketing strategy significantly. As they say, consistency really is the key.
If you build a sense of familiarity with your business, your audience will recognize your brand in an instant. Here are a few things that can help you be consistent:
- Create Guidelines for your Brand: The guidelines can act as a framework that provides structure to your content. This may include colors, fonts, or imagery used. You should use this framework while creating visual content on social media platforms. It can be the digital touchpoint of your brand.
- Use Graphic templates: Design a graphic template for your visual content. You can easily design one using design software available online to ensure that your content is always cohesive. If you do not know how to design a graphic template, you can hire a freelancer or a contractor to do the job for you. Just tell them how you want it to look, and you will get your template at an affordable price.
- Choose Cohesive Colors: Having a cohesive color scheme throughout your visual content could mean applying a specific filter to your images or simply focussing on a handful of colors. Select your brand colors and make sure that all the content that you put out on the internet belongs to that family of colors.
5. Know Your Audience
The audience is at the heart of every single thing you do, which also includes your visual marketing strategy. The very first question that should come to your mind is, ‘Who are they?’
What does your ideal customer look like?
Which types of people are buying products from your company?
You can get answers to all these questions by analyzing the behavior, demographics, and preferences of your viewers.
After knowing all these details about your customers, you will be able to better understand what is important, relevant, and entertaining to them.
6. Examine Your Competitors
A great way to know which direction to follow or not to follow is to examine your competitors. Performing a SWOT analysis is one of the best ways for a brand to discover its goals and obstacles. It will not only help you understand what you need to do better, but also give you insights into the areas you need to improve.
7. Optimize Your Visual Content
Nobody likes to scroll through pixelated images or videos that are badly cropped. That is why it is essential to understand the dimensions to which the content needs to be resized for it to look appealing on any social media platform. Create a free video online that reaches and engages your audience.
Make sure to add captions and be straight to the point when you make a video online for free. Aim for 10 to 30-second long videos that are short and punchy.
When it comes to visual marketing, videos play a significant role in attracting viewers. Creating videos that reach the heart of the customers takes time and effort. But it is an investment that can pay high returns.
When you optimize the visual content on every platform, you strategically get into a position to craft an effective visual marketing strategy, which can remarkably impact your bottom line.
Software that aids in creating professional videos, presentations, social media ads, and much more with its extensive set of elements and features.
- Branding templates
- Slideshow maker
- YouTube and Instagram video editor
- Meme maker
- Easy to use
- No expertise is required
- Flawless customer service
- Weaker browsing functionalities