Have you heard of the phrase “content is king?” Turns out that this phrase introduced by Bill Gates in 1996 is very relevant in today’s world. Any social media celebrity you know today is successful all because their content is better than others.
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Whether you have a YouTube channel or an eCommerce website, a blog, or a social media page, if your content provides value to the audience, your success is inevitable.
Be it a video, a written piece, or an audio recording, if you have got a good story to tell, you will win. But with the need for great content comes the responsibility of planning and managing it. No matter how big your marketing team is, you will always need to plan your content strategy for at least the next three months beforehand.
And no. It’s not as easy as writing content topics and assigning them to the content creation team. It has to be a proper, well-documented strategy that is scalable and effective. Remember, the ultimate aim is always to bring in more leads.
So I scoured the internet to bring you some of the best content marketing and planning tools in 2021 to boost your reach. These are tried and tested by the most successful businesses. So you can definitely rely on them!
Top 5 Content Marketing and Planning Tools
1. Surfer SEO
Surfer SEO is a data-driven content planning tool that helps you create your content strategy in just a few minutes. You can create comprehensive content plans for months with the most accurate content ideas and keywords.
Just pick a head keyword and Surfer will find you the top searched keyword related to it. The tool will also group together all the relevant keywords into a number of search terms that you can use in your content to dominate your niche.
With so many relevant keywords at hand, you can create a highly optimized written piece that is guaranteed to get your website ranked among the top by search engines. You can also use Surfer Content Editor to get guidelines about the word count, number of headings, number of images, and similar info that is needed to make your content stand out.
SEMrush is one of the most helpful content planning tools to assess your competitor’s ranking. By entering their web address in the SEMrush tool, you can find out about their website traffic and the keywords that are helping them rank on Google.
By getting your hands on the keywords that help your competitors rank, you can create a solid content strategy infused with keywords that are guaranteed to redirect that traffic to your website.
A SaaS (Software as a service) platform that provides users with opportunities to fulfill their SEO requirements. It offers features like keyword research, SEO and content marketing, strengthening links, analysis of market competition, website monetization, advertising, social media tools, and many more. You can also avail of services for PPC, content, and Social media marketing.
- Free trial available.
- Customized SEO plans
- Free training session.
- 7-day money-back guarantee.
- Limited tools in the free trial.
- Too expensive.
Content marketing is not just about infusing keywords and hoping that your site would get ranked by search engines. It’s about measuring your influence online and making efforts to boost it. This is where Kred comes in.
Kred helps you connect with social media influencers who would amplify your content. How does it work? Simple! The tool allows you to measure your social media influence on sites like Facebook and Twitter. Next, you can reach out to a global community of influencers, bloggers, and social media celebrities to grow your own social media presence.
Since you will now have credibility on social media, this social media presence will be the ultimate source of a boost to your content. As a result, people will engage with your content and be more responsive to it.
4. Quill Engage
Now that you have executed your content planning and marketing strategies, it’s time to monitor their results. Quill Engage is the perfect tool for it. This tool will send you the interpreted results of your content campaigns every week and month in the form of emails.
Unlike other tools that show data in a hard-to-understand manner, Quill Engage will extract the data from your websites and present it in the form of narrative reports. You can also select other recipients for instance, your marketing team, to receive these weekly reports on how your website is performing.
You won’t have to waste any time or money trying to decipher data. You will instantly get actionable reports to help you make informed decisions about the content that goes on your website. These reports will consist of detailed analysis on sessions, referral traffic, bounce rate, page views, AdWords, goals, conversions, and other key metrics.
5. Edit Flow
As you can guess from its name, Edit Flow is an editorial calendar that is a must for you if you have to deal with content on a daily basis. This WordPress plugin is a completely free calendar to help you:
- View all the scheduled and draft posts in a user-friendly way that allows you to reschedule them by simply dragging and dropping them.
- Send notes to your team members and collaborators.
- Assign custom progress statuses to the content.
With so much functionality and zero cost, this plugin is a definite must-have for your WordPress website.
The shortlisted tools mentioned above are handpicked by experienced team members to make sure that the needs of both individuals and businesses are met. Whether you are an individual content creator or an online business, these tools are guaranteed to get you the reach you have been dreaming about! So with the help of these tools, plan your content for several months beforehand and promote it in the most effective way. Remember, content is king!