With more and more businesses going online, it’s important to understand how your site can stand out. And one way to do so is to create great website content.
Your website should provide visitors with a satisfying and friction-free browsing experience. This includes clear navigation, aesthetically pleasing design, fast loading time, and more.
Not only will these factors help you produce excellent content, but they will also increase conversions by keeping visitors engaged for a longer period of time.
This article will show you seven key ingredients for creating ideal website content. Let’s dive in.
Table of Contents
1. Clearly Defined Goals
Having a clear purpose is the foundation of successful website creation. A clear vision will help you figure out the website’s end goals, your target audience, pages you need to have, and the design that suits your website’s purpose.
Additionally, websites with clearly defined goals help maintain consistency throughout the content. This is important to boost your brand’s reputation, build trust, and increase brand recognition.
Depending on the type of content you create, your goal can be to inform, entertain, or sell.
For example, online stores’ goals are to capture leads, and convert, and sell. Keeping that in mind, businesses can set up the website accordingly.
Ideally, an eCommerce website would have a product page, a cart, and a checkout page, which is unnecessary for blogs or portfolio sites.
Example of a Website With Clearly Defined Goals: Apple
Apple is a perfect example of a clearly defined website goal. It uses carefully placed buy buttons, a prominent search icon, and a cart icon to communicate the site’s goal – to sell products.
Additionally, it features a sticky menu bar so users can easily switch between product categories. The homepage is also constantly updated with the newest products.
2. Visually Appealing
The visual aspect of a website is responsible for visitors’ first impression. Users form an opinion about a website in around 50 milliseconds, and 94% are influenced by its visual design.
A visually appealing website will also attract more attention. Again, this is key to getting visitors engaged.
In addition, great visuals will increase visitors’ tolerance to less convenient aspects of the website, making them browse your website longer.
A couple of essential elements to create a visually appealing website include color and graphics.
Each color evokes a different emotion, so be sure to pick the right ones. For example, green and blue are widely used colors by corporate and agency websites to communicate trustworthiness.
But if you want to evoke excitement, consider using bold colors such as red and orange.
Additionally, a study by Adobe shows that over 66% of web browsers judge a website on the quality of its graphics. One way to make sure your graphics are appealing is to remove the background. This will trace the image’s focal point and ensure it looks good in any placement. You can do so by using an instant background remover tool.
Example of a Visually Appealing Website: Bite
Bite comes in a soft blue color scheme that supports its product value, selling sustainable oral care products to decrease plastic waste.
Scrolling down the homepage, this eCommerce website features product-focused images without distracting backgrounds. Customers can browse through the website and find information about each product easily.
3. Clear Navigation
Navigation refers to the elements that help users explore your content. If your website is easy to navigate, visitors can find the information they are looking for without any trouble.
Clear navigation will also increase visitors’ browsing time, thus improving their chances to take action – whether that’s signing up to your newsletter, sharing your articles, or making a purchase.
Conversely, poor navigation frustrates visitors, prompting users to leave your website due to a bad experience.
One way to improve navigation is by using the right menu type. For content-rich sites with many web pages, using a dropdown navigation menu can be helpful to keep them organized and easy to find.
However, dropdown menus may not work well on mobile devices. So if that’s your priority, it’s best to use a hamburger navigation menu.
Example of a Website With Clear Navigation: Welly
This website uses a different menu type for different devices. For desktop users, Welly features horizontal navigation, so each product category is easy to find.
Meanwhile, mobile users are presented with an accessible hamburger menu at the top left corner. Not only will this save space, but it will also provide customers with straightforward navigation.
4. Concise Copywriting
The written copy on your website should inform visitors about your business within seconds. Therefore, it needs to be clear, concise, and easy to understand.
When done right, your website copy can increase engagement and lead visitors to take action. In addition, a compelling copy will show how your business can provide solutions to your audience’s needs.
To successfully convey your message, make sure you understand the user intent and your site’s goal.
Additionally, add relevant keywords to your copy to improve search engine optimization. A well-crafted copy helps search engines understand your website’s purpose and ranks it higher on the search results page.
Finally, feature demonstrative images that support your copy.
Online stores, for instance, usually choose an image that can show the benefit of their product. At the same time, portfolio sites and those selling services can display their work or production process.
Example of a Website with Effective Copy: Bellroy
Bellroy is an excellent example of concise copywriting. It only uses three words to show how its product can solve user’s problems. Additionally, this eCommerce site manages to add the wallet keyword into its copy.
What’s more, it uses a demonstrative image to help users understand their product better.
5. Optimized for Mobile
Making your website mobile-ready is vital since mobile devices generated 54.81% of global website traffic at the beginning of 2021 and will only continue to grow.
Other than that, Google also favors mobile-optimized websites and ranks them better on results pages, which will increase your site’s online visibility and traffic.
To optimize your website for mobiles, use a responsive design. This ensures your site will adjust to different devices and screen sizes.
Additionally, optimize your website for scrolling. For instance, choose a sticky navigation bar to access the menu from anywhere on the website. This way, users don’t need to scroll up every time they want to go to a different page.
Examples of a Website Optimized for Mobile: Neuro
This energizing gum shop demonstrates the tips above very well. It uses a responsive design that adjusts seamlessly to mobile screens and uses a sticky hamburger menu so mobile users can navigate between pages efficiently.
On mobile, all images look sharp and high quality without slowing down the load time.
6. Search Engine Optimized
The first way to optimize your website for search engines is by using metadata, a keyword-filled description of your pages, and content to help search engines understand what they offer.
The second aspect is content optimization. Make sure your content answers user search intent and includes relevant keywords. Additionally, Google’s Webmaster Guidelines advise website owners to make pages for users, not for search engines.
Another important aspect of SEO is internal linking and site structure. This includes elements such as navigation bars, footers, and anchor links to return relevant pages to a user’s search query.
Other SEO strategies to improve your website include site speed, site security, and mobile-friendliness.
7. Fast Loading Time
As briefly mentioned in the previous point, site speed impacts how well you rank on Google.
But more importantly, it also affects user experience because 83% of visitors expect a page to load in less than three seconds. If it takes more time, 53% of visitors from mobile devices will leave the page.
Additionally, speeding up your site’s load time also increases the conversion rate by 74%.
The first step to boosting your site’s load time is to optimize your images. Consider compressing them to a smaller size without sacrificing their quality. You can learn how to do this online or use a professional service to help with the task.
In line with that, avoid using carousels, slideshows, and sliders. Although they look appealing, they will negatively affect your site’s load time.
Consider using a hero image with a call-to-action button to keep your website looking attractive without sliders and slideshows. Not only will this help your site’s loading time, but it will also provide a fantastic browsing experience.
Creating an ideal website is a priority for those who want to come out on top.
Luckily, it’s not as tricky as it sounds. Applying the seven tips in this article can help create a high-quality website that can positively impact your business.
Here’s a recap of what you should focus on:
- Have a clear goal.
- Create visually appealing web design.
- Provide clear navigation for users.
- Feature concise and compelling copy.
- Optimize your website design for mobile.
- Ensure it practices search engine optimization strategies.
- Optimize site loading time.
Now that you understand the important website practices that make an ideal website, it’s time to plan out and create it. Good luck.