Content is king in the world of marketing—but creating and distributing content can be a time-consuming process. That’s why businesses need to use content marketing tools.
Since remote work became the norm in 2020, customers are more online than ever before. The best way to reach them is by creating more content.
But if businesses want to avoid burning out their marketers, they need to get creative with how they produce content.
There are numerous tools available online that make it easier to create attractive content that converts.
Here are seven content tools that marketers can use in 2021.
Table of Contents
Venngage
Visual content marketing has become a crucial part of business growth, especially over the last year. With so much content being generated, brands need to be innovative to stand out.
Brands shouldn’t aim to just create more content to stay ahead of the curve—the focus should be on quality. Designing great visuals can help make positive impressions on online consumers.
But visuals can be challenging to design – especially for brands without in-house graphic designers.
That’s why Venngage is one of the best content marketing tools for small businesses. The convenient design platform offers thousands of customizable templates for numerous uses.
With virtual events becoming the standard, companies can use Venngage’s online poster maker to create beautiful and memorable posters, like the below.
Anyone who has spent time online knows that data has powered content over 2020. How can brands design data visuals that are effective and attractive?
Venngage offers an easy-to-use chart maker so marketers can design beautiful data visuals to accompany their content and attract leads.
SocialPilot
Businesses know that it isn’t possible to manually share posts on social media. Automation for social media, including Twitter, Facebook, and LinkedIn automation is the need of the hour.
Fortunately, there are multiple tools available for brands to use. One of the top social media scheduling tools out there is SocialPilot.
The online tool includes features to schedule posts on the following social channels:
- Google My Business
- Tumblr
- TikTok
In other words, SocialPilot covers all the bases when it comes to social networks, which makes it one of the top content marketing tools for 2021.
Wishpond
Out of the many content tools available to marketers, Wishpond is one of the most varied. It offers everything from landing pages to social promotions, like the below.
Boosting site traffic, growing email lists, and generating leads and revenue are among the top needs for marketers.
Considering how high website costs can get, brands need to get creative when attracting users to their site.
Wishpond offers several contest options that attract and retain online users—as a result, website traffic increases and so do conversion rates.
Mailbird
Though most brands are investing in chat apps, there’s no doubt that email still has a part to play in marketing.
Brands may not rely on email for internal communications, but the same cannot be said for external and third-party conversations. Email is still the best option in that scenario.
While relatively new, Mailbird has quickly cemented itself as the best email app around. The app makes it easy to control your email from one dashboard.
What makes Mailbird one of the best new tools for content marketing are the multiple integrations with social networks, G-Suite, and project management software.
Marketers have come to dislike email notifications but that is set to change with how convenient Mailbird is making email and online conversations.
Paperform
A content marketing software that brands have been finding particularly useful is Paperform. The site offers numerous form templates for a variety of uses, including:
- Applications
- Lead generation
- Medical forms
- Quizzes
- Reservations
- Subscriptions
- Surveys
The beautiful, unique forms make signing up for email lists or gated content, filling in surveys, or booking a reservation simple and enjoyable.
Designing stunning forms that encourage users to complete them can be challenging but Paperform makes it easy and effective.
Hotjar
What is a blog used for? Growing awareness about your brand. Increasing traffic. Boosting revenue. But is your blog and your website achieving these aims?
One of the content marketing tools every brand should include in its arsenal is Hotjar’s heatmaps, like the example below.
Heatmaps are a great way to understand user behavior on one’s site or blog. Are users reading posts above the fold, or continuing below? How are they interacting with visuals?
Using Hotjar, brands will be able to optimize their sites for better engagement and user retention.
Brosix
If there’s one thing that content marketers struggle with, it’s productivity. Marketers have a lot of tasks on their plate—it can be difficult to streamline processes and be efficient.
This is why Brosix is becoming one of the most effective content marketing tools available. The popular productivity app is perfect for marketing teams with too much to do.
The app facilitates better communication among marketing teams and allows companies to segment them via location or tasks.
With a tool like Brosix, marketers can communicate with their teams whenever and wherever they want and never miss a crucial update.
I generally like socialpilot and mailbird for small businesses’ growth.