As technology boosts, our lifespan is getting longer. There is no secret that the healthcare industry tends to lag behind other industries when it comes to online marketing. The problem is that it is a heavily regulated industry.
As reported by a recent study by Epocrates, in 2013, about 85% of clinicians used smartphones and laptops in their everyday office activities. These figures continue to grow. So, does it make sense to launch various mobile apps that would help medical stores to operate more efficiently online?
So, if you belong to the healthcare industry and are searching for valuable tips to follow, this article shares the major components to include in your digital strategy.
A Responsive & User-Friendly Website
That is exactly why designers and web developers are required. It might be interesting to know that 1/3 of American patients apply their mobile devices in order to set appointments with healthcare professionals of different levels. Qualified specialists often use special mobile applications to provide helpful tips or consult their clients on proper procedures and medications without leaving their offices.
Taking into account the growth rate of mobile web usage, healthcare companies must pay attention to the advantages of changing to responsive website design.
A responsive website is created to make the screen size comfortable to watch and operate. A responsive website stands for simple navigation, user-friendly interface, easily resized images, zooming, and scrolling.
You might invest a lot of effort and even some money (in case you hire professionals). But very soon you’ll discover that it is all worth your spending. If you come up with an excellent website, you won’t have to prepare a separate mobile site.
Besides, even one effective site makes it possible to create a strong web strategy, which increases visibility and conversions.
Search Engine Optimization (SEO)
Taking into account the number of clients who surf the Internet to obtain corresponding health-based information, it is obvious that you or your organization should propose a strategy that would ensure reaching potential consumers thanks to the online search.
If the closest hospital has a better SEO strategy than your organization, it will be found faster by the users and potential customers. You will need to obtain excellent organic search results. A well-planned SEO strategy leads to a high search engine ranking and a general online presence.
Research keywords are necessary to apply in order to reach patients and medical professionals that might want to join your organization or use its services. In case you are not aware of how to retrieve these keywords, download special tools that will assist in defining the competitors and major industry buzzwords. Tools like that will help to choose between “Phoenix cardiologist” and “Phoenix heart physician” and many other doubtful key phrases.
You have to select proper buzzwords not only for the home page, but landing pages, social accounts, and blog posts. These words and phrases must be chosen with respect to Google’s constant updates.
It is hard to imagine a perfect SEO strategy without the proper content. Up-to-date content without grammar mistakes should be attractive enough to capture leads and new followers.
Be ready that you will need writers for everything: from blog/guest posts to social media publications. Do not forget about visual content like images, infographics, videos, and webinars for nurses and physicians. This is the best way to increase your target audience. Boost Facebook posts to gain more attention and subscribers.