This is the global era of digital marketing, where everything takes place on digital platforms. Most businesses operate on e-commerce platforms.
Coming up with e-commerce optimization techniques could be very challenging. Every e-commerce store in the world wants to gain more traffic – generates sales and adds value to a brand.
Optimization is a lot more than taking part in SEO and is not easy. There are several tips and ideas on how e-commerce businesses generate effective results.
Trying to figure out ways to take your business to the next level?
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Here are a few tips and guidelines to help you to optimize your e-commerce store.
Create Content
Content is vital for your business. How else would you deliver the message through to your audience?
You must come up with content strategies for your website.
Creative content always adds towards the success of an organization. It promotes towards both promotional and informational objectives of an organization.
Create unique, simple and relevant content on your e-commerce website to ensure its accessibility to customers. Your content must be crisp and of high quality, to compel visitors to make a purchase.
Consider content marketing as an option– make sure that your content is in line with the goals of your business. Content marketing is one of the best way to attract customers — produce interactive content.
How to Create Interactive Content?
Brainstorm ideas to give your customers or visitors new information on your website. Never, rely on generic information because it is available everywhere. Come up with something unique to generate traffic.
Many organizations have different goals for creating content. The graph below shows that organizations aim mostly towards brand awareness and customer acquisition.
Social Media Presence
There are many ways to optimize your e-commerce business – one of the greatest ways is through social media. Social media platforms are the most effective way to reach your audience.
It is very easy for businesses to establish and maintain communication with customers. Your business increases engagement with audience and boosts traffic with the help of social media.
Social media gained a lot of recognition because it brings people with various interests together – allows e-commerce businesses build a large customer base across the world. It assists your business to grow by strengthening the brand.
There are several things which need to be taken into consideration. Your followers don’t want to be flooded with posts and content — do not annoy or bore your followers. Share different visuals and videos to keep them interested.
According to Pew research center, many people visit social media platforms several times a day. The graph below shows the percentages of visits on each social media platforms in the USA.
Personalized Promotional Email Campaigns
These days most people prefer personalized products and services – personalized emails improve email engagement rates as shown in the chart. You can use personalized mails by creating segments of your customers, based on similar criteria’s. For example segment your customers on the basis of gender, customer response to part email engagement campaigns, or post purchase behavior.
Based on segmentation, use different strategies to target your audience. For instance, to engage customers who do not respond positively to email campaigns, you might consider attaching special promotional offers along with your content. Emails are one of the most effective and cheapest medium to target a large audience.
PPC Campaigns
PPC campaigns are effective for your ecommerce platform as they bridge the gap between your products and customers. If you want to attract a specific audience — PPC is very beneficial as it turns your visitors into buyers.
When using a PPC Campaign — consider two factors. The ad is essential as it reaches the audience effectively. Create appealing content and keywords to customers to build up interest of visitors. The landing website linked to the PPC ad should develop the attention of visitors. It should be designed according to what your business offer, it should be mobile friendly, and must have engaging content.
Emphasize on SEO
SEO — a driving force for your ecommerce platform. SEO optimizes your website to attract organic traffic from search engines. It is important for your business to put efforts in SEO operations as this improves the ranking of your website on frequently used search engines like Google and Yahoo.
However, it is not easy to meet SEO standards. You need to put authentic, relevant and reliable content on your website, to fulfill and meet the SEO standards. To create a user friendly experience for customers — seek professional help and hire an SEO agency.
As SEO is a measurable, repeatable process, it can not only earn good revenues for your ecommerce platform but also increase your sales.
Obtain Product Reviews
Product reviews are very important for businesses — they ultimately play a major role to boost up the sales of your ecommerce platform. Online product reviews provide you with the required corrective feedback. Before they purchase a product they may also go through the customer reviews. So customer reviews plays a key role to attract new customers as well.
If the reviews are from genuine users of the product, then based on the number count of your reviews, your product might also show up in searches for relevant products.
Emails can play a key role to obtain product reviews — send customers follow up emails after their purchase to inquire about the quality of the product.
Another way to make sure that your customer gets back to you is to resolve any complains, queries and negative feedback. This way, you can get valuable information about how customers view your online platform.
Make Your Website Mobile Friendly
Customers mostly use mobile phones to view, purchase and pay for any online transactions – it is important to have a mobile friendly website.
The same content and information is displayed on all devices — no matter which device your customers use. But the way the information is displayed is different, depending on the screen size of the device.
You can expand your button size — small buttons are hard to deal with from mobile phones. This is to save your customers from getting frustrated every time they need to click on something.
Take some time to test your website from your own mobile phone to make sure it is easy to use and works properly — make changes and fix all errors for your viewers.
Make sure that the information is feasible to find. Think about the most pertinent information or content that customers might look for especially when using their cell phones – display that information in an obvious way which makes it easy for customers to spot.
If you’re unsure about your e-commerce website’s layout you can visit sites like eBay, to get a general idea on how it should appeal to visitors.
It is important for the success of any business to use smart and aggressive techniques to optimize your platform. Keep in mind that your website is a virtual store — an online representation of your business. Therefore, using different ideas and strategies not only help expand your business but also help to earn greater revenues by increasing customer loyalty and brand equity.
Featured image source: Freepik
