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WittySparks / SEO / The only guide you need on how to become an SEO expert?
How to become an SEO expert

The only guide you need on how to become an SEO expert?

Updated: January 26, 2023 by Sravan K

As the demand for Digital Marketing is rising exponentially, many professionals are exploring career opportunities in the field. Amongst all, SEO seems to attract a lot of attention.

We earn a commission when you buy through the links on this page. Affiliate Disclosure

A lot of professionals want to become SEO freelancers, and it’s pretty understandable. Given the limitless growth opportunity & financial success, it makes sense.

But the question is, How to become an SEO freelancer? How to learn SEO? Or some marketing skills will suffice?

In this blog, I have tried to answer all these questions. Hope you will find this helpful.

Let’s get going.

On this page

  • How to become an SEO-expert?
  • Conclusive Thoughts
  • Most Recommended SEO Tools for Auditing and Monitoring
  • FAQs

How to become an SEO-expert?

How to become an SEO expert
8 easy steps seo expert

Start from basics

There is no qualification bar to become an SEO expert. But, you must be well aware of a lot of SEO fundamentals. You need to understand what is SEO, How SEO works & other specifics.

You should have a good understanding of How different search engines, primarily Google, works. Collect as much information from the Internet as possible on topics like Google algorithms, Voice Search, Google Analytics & other SEO-specific topics.

SEO is a constantly evolving field, so you can’t just learn some topics & sit idle.

Identify & Develop your skills

Once you are familiar with the basic concepts of SEO, it’s time to take one step ahead. Two traits are vital to become an SEO expert in 2022, Content creation skills & Analytical skills.

Content is King & hence, having excellent writing skills can help you become an SEO expert quickly. But SEO doesn’t end at Content Creation. You should have fantastic analytical skills too.

Now I understand it’s not possible to be an expert in both.

E.g. I’ve been a technical writer for a long time. So once I decided to sharpen my SEO skills, I had to dive deeper into analytics.

I invested a lot of time in understanding how Google & Readers interact with my Content, what are the keywords, & How to do Keyword research.

This helped me understand users & Google itself in a much better way.

So being an SEO expert, you need to identify your skill & master the other one.

Take certified Course

I often hear people saying everything you want to learn is available on the Internet for free. I agree. But the issue is, this knowledge is scattered. So while you can learn from free resources, you might not have cohesive learning.

So it’s better to take certified SEO courses through professional trainers. Such techniques help you in mastering SEO & give you credibility.

There is a tonne of garbage SEO courses available in the market right now, so tread carefully. Stay away from such courses, or you’ll end up burning money.

Always find a course that helps you understand SEO from the basics & goes well deep into the subject. You can explore some of the best SEO courses here.

Understand Search Engines & their operations

When you become an SEO expert, you’ll be dealing with Search Engines, 24×7. So it’s critical to have a detailed understanding of search engines.

There are a lot of search engines, but you can focus on Google in the beginning as it’s the most popular one. Different search engines have various internal operations.

But, all of them have a single goal, to deliver the most relevant content to the users. So focus on how you can compel search engines to rank your Content above the competitors’.

Get a deep understanding of concepts like authority, trust, relevance & User Intent.

Learn about Crawlin, Indexing & Ranking

As an SEO expert, your job will be to improve the online visibility of your website. Great Content surely helps SEO, but it is not enough. You need to understand how Google finds the relevant Content & presents it to the user.

Learn about the concepts of

  • Crawling: A process where Search Engines locate & try to understand the Content
  • Indexing: A process where Search Engines organizes the Content
  • Ranking: A process where Search Engines presents the users with the most relevant Content

Once you understand these concepts, you can easily optimize your website & its content, improving your website’s visibility.

Know your SEO tools

Without SEO tools, you cannot get the desired results; it’s a harsh truth. So if you want to become an SEO expert, you must have an in-depth knowledge of SEO tools.

These tools can help you create quality content, search-relevant keywords, optimize your content for better ranking, & develop insight into the user’s intent.

Some of the best SEO tools are Semrush, Serpstat, Google Keyword, & Google Keyword Planner. These tools offer a fusion of all the above tools & can help you master your SEO.

So you need to understand & master these SEO tools.

How to become an SEO expert
Earn 6 figures by learning How to become an SEO expert in 2022

Develop your own Website

Now that you are well-acquainted with the steps & tools for becoming an SEO expert, it’s time to deploy what you have learned.

SEO is not something that you can learn by just reading theories; you need practical experience too. But as you are a rookie, if no one offers you an opportunity to work on their websites, it’s quite understandable.

You have the option of building your own website. Create your website, perform all the steps & tricks & tips you learned on it. Keep creating and optimizing Content, try different tools, & keep trying different strategies.

And don’t stop when you hit a roadblock; find a way around it.

Keep learning

SEO is a dynamic field that evolves every minute. You can not stop learning. No one can claim they know SEO in & out!

Algorithm updates, change in the behavioural patterns of users & unexpected phenomena like COVID-19 will keep altering SEO.

So it’s important to learn every day, every hour.

Conclusive Thoughts

Becoming an SEO expert is not about reading some blogs here & some there. It’s not something you can learn in a day & make some quick bucks. It takes a lot of effort, time & patience to be one. Some people have been in the field for almost a decade & still, they like to call themselves in the learning phase.

But, if you are serious about mastering SEO, I can assure you immense opportunities are lying around.

I hope you find this guide to How to start SEO work from a home expert will help you through the journey.

Most Recommended SEO Tools for Auditing and Monitoring

Following are the SEO and marketing tools we recommend you to give it a try:

  1. Semrush - SEO and Marketing Tools
  2. Semrush - SEO and Marketing Tools
    $119.95/mo

    A SaaS (Software as a service) platform that provides users with opportunities to fulfill their SEO requirements. It offers features like keyword research, SEO and content marketing, strengthening links, analysis of market competition, website monetization, advertising, social media tools, and many more. You can also avail of services for PPC, content, and Social media marketing.

    Pros:
    • Free trial available.
    • Customized SEO plans
    • Free training session.
    • 7-day money-back guarantee.
    Cons:
    • Limited tools in the free trial.
    • Too expensive.
    Coupon Code: Get 40% off: Semrush Guru. No coupon code required.
    Try for FREE Our Review

    We earn a commission if you make a purchase, at no additional cost to you.

  3. Mangools - Making SEO simple
  4. Mangools - Making SEO simple
    $29/monthly

    A group of multiple SEO tool sets designed for small business owners, SEO agencies, digital marketers, freelancers & bloggers.

    Pros:
    • 10-day free trial.
    • Affordable plans.
    • Refund available.
    • Simple-to-use and incredible UI.
    Cons:
    • Limited features.
    Coupon Code: 25% discount on all plans. No coupon code required.
    Start FREE Trial Our Review

    We earn a commission if you make a purchase, at no additional cost to you.

  5. Rank Math - WordPress SEO made easy
  6. Rank Math - WordPress SEO made easy
    $59/year

    A WordPress SEO plugin that helps you integrate some powerful SEO tools like ahrefs, semrush, etc., with your WordPress website. This helps you customize your web pages and control the indexable pages. The plugin offers you multiple features like in-built modules, keyword ranking tracker, smooth migrations, snippets that support 20+ schema types, and many more.

    Pros:
    • Saves your time in doing repetitive work for SEO optimization
    • Easy-to-use UI
    • 24*7 customer support
    • Runs 30+ SEO tests automatically
    Cons:
    • Incompatibility issues with JavaScript plugins
    Coupon Code: Get $16k+ worth of discounts. No coupon code required.
    Try for FREE Our Review

    We earn a commission if you make a purchase, at no additional cost to you.

  7. Link Whisper - The best Internal Link Building plugin
  8. Link Whisper - The best Internal Link Building plugin
    $77/year

    WordPress plugin that partially automates your internal link-building process. It is an AI-based tool that finds inbound and outbound links to help your site rank higher on the SERPs. Further, you can also make the most out of the features like Internal link reporting and getting traffic data from the Google Search Console.

    Pros:
    • Internal link recommendations in no time
    • Simple UI
    • Saves time and energy that goes into manual link building
    • Prompt support from their team
    Cons:
    • No free plans were available.
    Coupon Code: Blackfriday - $30 off from Nov 25th to 29th.
    Get Started Our Review

    We earn a commission if you make a purchase, at no additional cost to you.

  9. SEO Buddy - Optimizing your SEO
  10. SEO Buddy - Optimizing your SEO
    $47/month

    An SEO optimization software that pulls you on the road to success with useful SEO optimization features like detailed keyword analysis, keyword tracking, content tools, team management features, auditing tools, and performance monitoring. It turns your data into goals that further get converted to good results.

    Pros:
    • 7-day free trial.
    • Ideal for startups.
    • Easy to use the tool.
    • Useful and comprehensive features.
    • Affordable pricing.
    Cons:
    • No money-back guarantee.
    Coupon Code: Use coupon code "WITTYSPARKS" for 25% OFF.
    Buy Now Our Review

    We earn a commission if you make a purchase, at no additional cost to you.

  11. KWFinder - Keyword Research Tool
  12. KWFinder - Keyword Research Tool
    4.5
    $29.90

    A tool that simplifies the keyword research process for your content. You can get tons of keyword ideas with highly accurate keyword difficulty scores. The advanced version of this tool provides features like keyword filtering and SERP analysis. You can easily find high-ranking keywords here even if you are a beginner at keyword research.

    Pros:
    • Organized layout
    • Color-coded, easy-to-read results
    • Free trial available
    • Localized keyword suggestions are also available
    Cons:
    • No feature for competitive research.
    Coupon Code: Exclusive KWFinder coupon - No coupon code required. Save upto 35 % with annual plans AnnualMonthly.
    Start Free Trial Our Review

    We earn a commission if you make a purchase, at no additional cost to you.

  13. Sitechecker - On-page SEO Checker and Audit Tool
  14. Sitechecker - On-page SEO Checker and Audit Tool
    $23/month

    A simple tool for monitoring and improving your search exposure. It provides opportunities for increasing the on-page as well as off-page SEO on your website. The tool will also interpret the data collected from the Google Search Console and Google Analytics in order to rank your website higher on SERPs.

    Pros:
    • 24/7 website monitoring
    • Precise keywords records
    • Monitoring and analyzing backlinks
    • Chrome extension available
    Start for FREE

    We earn a commission if you make a purchase, at no additional cost to you.

  15. Serpstat - All-in-one SEO Tool
  16. Serpstat - All-in-one SEO Tool
    $55/month

    All-in-one growth hacking tool for content marketing, SEO, PPC, and all the aspects of digital marketing. It offers various features for link building, PPC, and on-page and off-page SEO optimization. Using the tool, you can conduct an elaborate competitor analysis and organic research keywords. It also gives you an overview of the high-ranking pages on the search engine and their SEO strategies.

    Pros:
    • Easily understandable UI
    • 24/7 support
    • SEO audit
    • Regular rank tracking
    • PPC analysis
    Cons:
    • Less tools for content marketing.
    Coupon Code: wittysparks_discount for 30% off.
    Try Serpstat Our Review

    We earn a commission if you make a purchase, at no additional cost to you.

  17. SEOPress - Optimize SEO and Boost Traffic
  18. SEOPress - Optimize SEO and Boost Traffic
    $39/year

    A powerful WordPress plugin for SEO that conducts real-time SEO analysis for your site and helps you optimize your SEO in order to boost the traffic on your WordPress website. It can also help you improve your social sharing. Building HTML and XML Sitemaps, adding Google structured data types, etc. are some additional features of this plugin.

    Pros:
    • Easy to use
    • Feature-rich plugin
    • Integration with multiple Google tools like Google Analytics and trends.
    • Free version of this plugin is available
    Cons:
    • A bigger learning curve makes it difficult to use for new users.
    Coupon Code: SEOPress PRO + Insights for $99 instead of $148! Over 33% off!.
    Try for FREE

    We earn a commission if you make a purchase, at no additional cost to you.

  19. SE Ranking - All-in-one SEO software
  20. SE Ranking - All-in-one SEO software
    $31/month

    Non-fussy, high-performing SEO software that provides accurate tools for users to speed up their SEO game. It offers features like accurate keyword rank tracking, organic search campaigns, detailed website audits, social media management, and backlink checking and monitoring.

    Pros:
    • Free trial.
    • Incredible and reliable features.
    • Vigilant client support.
    • Accurate keyword research.
    • API Access.
    Coupon Code: Save up to 20%. No coupon code required.
    Start Your SEO Game

    We earn a commission if you make a purchase, at no additional cost to you.

  21. Schema Pro - WordPress Schema Plugin
  22. Schema Pro - WordPress Schema Plugin
    $79/year

    WordPress plugin that helps to create schema markup with no coding experience required. This Schema markup when put into the website returns useful SEO information for the users. This helps marketers and other professionals to improve their SEO and rank higher on the SERPs.

    Pros:
    • Multiple schema types
    • Free training and demo available
    • Easy configuration of schema markup
    Cons:
    • The plans are pricey.
    Coupon Code: Save up to 50%. No coupon code required.
    Get Started

    We earn a commission if you make a purchase, at no additional cost to you.

  23. Twinword - Discovering relevant keywords
  24. Twinword - Discovering relevant keywords
    $12/month

    An AI-based keyword research tool that gives you a concise list of keywords that aligns with your business requirements. It also detects trending topics in the industry and provides grouped keywords that might work well to rank you higher on the SERPs.

    Pros:
    • Provides accurate keyword data
    • Automated keyword grouping
    • Relevant keywords
    Get trending keywords

    We earn a commission if you make a purchase, at no additional cost to you.

  25. SEOtesting - Get your SEO research simplified
  26. SEOtesting - Get your SEO research simplified
    $30/month

    An online SEO research tool that helps you increase search traffic by testing and experimenting with different SEO strategies. It performs SEO split tests, time-based SEO tests, Group SEO tests, long-tail keyword reports, custom annotations, find CTR opportunities, etc. that can help you enhance your SEO performance.

    Pros:
    • Easy to understand and use the tool
    • Accurate SEO test reports
    • Real-time SEO testing
    • High-performing SEO solutions
    Cons:
    • Needs a Google search console account for operation.
    Start FREE Trial

    We earn a commission if you make a purchase, at no additional cost to you.

  27. SEOprofiler - Cloud-based marketing software
  28. SEOprofiler - Cloud-based marketing software
    Free, $69.95/month

    All-in-one cloud-based SEO tool with features like keyword research, webpage SEO optimization, link analysis, and building, SEO audits, website analytics, and much more that can help you rank higher on the SERPs.

    Pros:
    • Daily track of ranking
    • SEO audits
    • On-page and off-page SEO optimization
    • Mobile as well as local SEO solutions
    Cons:
    • The free plan offers limited features.
    Try for FREE

    We earn a commission if you make a purchase, at no additional cost to you.

  29. SERPWatcher - SEO rank tracking
  30. SERPWatcher - SEO rank tracking
    $29.90/month

    An SERP mining tool that tracks the ranking of the keywords included in your content. This tool allows you to track the keywords a website ranks for and evaluate performance data so that you can put in the required effort to improve your SEO strategy.

    Pros:
    • In-depth information about tracked domain and keywords
    • Data extraction from desktop and SERP analysis
    • Minimalist UI
    Cons:
    • Time taking tracking process
    Coupon Code: Flat 50% off on all plans. No coupon code required.
    Start FREE Trial

    We earn a commission if you make a purchase, at no additional cost to you.

  31. MarketMuse - AI Content Planning and Optimization Software
  32. MarketMuse - AI Content Planning and Optimization Software
    Free, $100/year

    MarketMuse is a content optimization platform that helps marketers create high-quality content to stay ahead of the competition. It uses AI-driven insights to provide targeted content topics, optimize existing content, and measure content performance.

    Pros:
    • Improved Quality Content
    • AI-Powered Insights To Optimize Content Strategy
    • Simplified Keyword Tracking & Analysis
    • Increased Organic Traffic & Conversions
    Cons:
    • High Costs Involved
    • Limited Number Of Reports
    Get Started FREE Our Review

    We earn a commission if you make a purchase, at no additional cost to you.

  33. ContentKing
  34. ContentKing
    4.5
    $139/month

    Real-time SEO Auditing & Monitoring Platform

    Start FREE Trial Our Review

    We earn a commission if you make a purchase, at no additional cost to you.

  35. Morningscore - Fun and simple SEO tool
  36. Morningscore - Fun and simple SEO tool
    $54/month

    The most accessible all-in-one real-time SEO audit tool that uses gamification to make your SEO work easier.

    Morningscore makes SEO easier with personalized help for each issue which gives an overview of the issue and how to resolve it.

    Use the below coupon code to get 30% off for 3 months.

    Coupon Code: WITTYSPARKS
    Try Morningscore for FREE Our Review

    We earn a commission if you make a purchase, at no additional cost to you.

  37. Surfer SEO - Rank Your Content With the Power of AI
  38. Surfer SEO - Rank Your Content With the Power of AI
    $49/month

    The #1 Content Intelligence tool that merges content strategy, creation, and optimization into one process–to help content teams grow brands, organic traffic, and revenue.

    Coupon Code: Surfer SEO discount: 30% off on 6 months. No coupon code required.
    Start Ranking Content Our Review

    We earn a commission if you make a purchase, at no additional cost to you.

FAQs

How long does it take to become an SEO expert?

There is no fixed time limit! But it surely is not a couple of weeks’ task. You’ll have to continuously work on mastering it.

Do I need to learn SEO tools?

SEO tools help you in creating optimized content for better ranking. Although they are not mandatory, they are surely helpful.

Are SEO courses helpful?

If you take them from certified agencies, they surely are as they add value to your resume.

Related Topics

  • Maximize Your Marketing Potential: 15 SEO Chrome Extensions to Boost Productivity
  • Website Audit: Try This Checklist & Tools to Boost Your Ranking
  • SEO guide for beginners: Everything You Need to know
  • Reasons why you are not getting any traffic to your blog?
  • What Is User-Generated Content? And Why Is It Important?
  • 7 SEO Tips for Mobile Apps

Topic: SEO

Previous Post: « A Top-Notch Guide on Creating Content Strategy for Your Blog
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Profile picture for Sravan K

About Sravan K

Contributor at WittySparks
WittySparks Staff

Sravan is a highly experienced web designer, user experience designer and developer. You can connect with him on Twitter or LinkedIn and initiate a chat.

View all posts by Sravan K

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