Is It Essential To Have E-commerce Product Reviews On Sites!

Almost 61% customers believe in online product reviews and like to read them before making final decision regarding seal the deal. This is because, having them on the e-commerce websites is essential. However, consumer reviews for the products own great significance, but these are frequently underestimated by the merchants that should not be done especially if a merchant deals online with a plethora of products. As per the market analysts and their in-depth research, 42% administrators, owning e-commerce sites integrated with the customer reviews, have reported augmentation in the order value. On the contrary, only 6% administrators have reported decreasing order value with the inclusion of the customer reviews.    

The product reviews given by the users are truly sales drivers. Indeed, these are something that the new visitors and existing customers majorly consider before taking decision to buy a product from an e-store. Let’s have glimpse over compelling stats based on the user reviews:

Why E-commerce Product Reviews Are Prominent From SEO Point of Views!

A myriad of positive recommendations favors the reviews for the e-commerce sites. Simply, the inclusion of user reviews boosts the conversion rate and influences the sales positively. Definitely, they can evacuate the product regarding doubts of the potential customers and aid them to select the desired product. Stats reveal vitality of reviews, here we go:

  • There has been figured out 4.6% hike in conversion rate with 50 or greater reviews per product, as per Reevoo research.
  • According to iPerceptions, 2011, almost 63% consumers like to purchase product from those sites that have positive user reviews.
  • Visitors, who involve in conversation of the customers’ question & answer and review, are 105% & above likely to purchase the product while visiting (Bazaarvoice Q2 2011).
  • Reviews came from the manufacturers are 12 times better & trusted than descriptions according to the U.S survey.
  • As per Reevoo, average 18% rise has been considered in the sales via product reviews.
eCommerce Product Review and Sales
eCommerce Product Review and Sales

SEO Advantages of Including Reviews on Sites

The primary mission behind having reviews is to elevate conversions as well as amplifying consumer experience. So, how could you avoid SEO benefits by just considering conversation rate.

  1. Importance of Fresh Content: Put unique, informative & fresh content on the e-commerce site and update it regularly as search engine spiders prefer this approach. Users’ reviews work outstandingly when a number of eCommerce websites follow the same standard and use the same product descriptions. At that time, user-generated reviews loaded with contentment differentiate their product page in terms of the results over multiple search engines.
  2. Uplift Search Engine Ranking for Product Name & Their reviews: The reviews play a key role in the journey of total purchasing specially for the Internet consumers. Hence, it has proved by the recent survey that 64% customers like to read online product reviews before buying technology-based items. For example – camera, MP3 player, etc. This means, they will search with the product name + “review” or may be related word like “rating”. Indeed, if you would keep reviews on the e-commerce website, then your chances would surely increase to pick organic traffic.
  3. Formation Should Be Done Correctly: There is a value of well formatted review content that provides help in the clickthroughs enhancement. The conjoining of start rating results also works to make a business stand out. Here is from the Distilled stats, rich snippets bring 10-20% rise in the rates of clickthroughts.
  4. Targeting Through Long Tail Keywords:Keeping extra content that has been generated by the users in form of reviews, is an ideal way to improve the opportunity of getting fair search ranking via long tail keywords. Besides this, reviews left by people tend to adopt same language which has actually been searched while visiting.

Are Bad Reviews Values For E-commerce Sites!

  • Along with the positive reviews, we cannot ignore the value of negative reviews. Thus, it is being suggested to use the blend of good and bad reviews as these help visitors earn trust when reading.
  • Stats generated by from the search of Reevoo say that the availability of negative reviews boosts the conversion rate by 67%.
  • The customers, who read negative reviews or pay attention on them, are more keen to buy the products.
  • 68% visitors believe in the reliability of those sites that have score of bad & good reviews, whereas 30% people think that site is fake, if they do not find negative words on the product review page.

Don’t Go With Too Bad Reviews & Endeavor To Balance Them Effectively

  • The benefits produced from bad reviews depend on the ratio of positive to negative. Though the bad reviews make you more trustworthy, but if the ratio is not proportional, they compel the consumers to move to the next.
  • Suppose, the product page of an eCommerce website consists total 16 reviews, where 2 or 3 are negative and rest are positive, then it will definitely present you trustworthy.
  • Lightspeed research found that the number from 1 to 3 bad reviews is sufficient to deter 67% shoppers from shopping particular service or product.
Product Review Services
Product Review Services


Now, you can understand how essential to put product reviews on the e-commerce site to entice the customers and earn their trust. Always remember, both positive and negative online reviews are substantial for the product page, but they must be used in a balanced form. Hopefully, this post will clear all your doubts related to having reviews on the eCommerce website.

Author Bio:

David Meyer manages the web development and designing task in CSSChopper. Besides this profession, he also likes to spend time in writing blogs and articles. Follow him on Facebook, Twitter, LinkedIn and Pinterest.

Image Source: BigStock

Published by Nishitha

I am done with my Physiotherapy Graduation. And I always try to share Health and technology tips with people. Apart from Physiotherapy and being a tech savvy, I do explore more on Technology side and I keep sharing my findings with wider audience.

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