Effective communication is a must if one intends on operating an extremely profitable personal training business. In fact, it is the number one skill you must possess if you want to be a personal trainer.
When you become a personal trainer, you take your enthusiasm and knowledge of fitness and put it towards your goal of empowering other fitness-minded individuals. To motivate, and have a positive influence on others you must utilize effective communication skills.
The job of a personal trainer
The job of a personal trainer is to educate, empower, and motivate people to reach their own health and fitness goals. The only way to accomplish this is to utilize verbal communication. The more you focus on improving your communication skills, the more money you can potentially earn as a personal trainer. When you conduct the first training session with a new fitness training client, you should be focused on the best way to deliver your important message.
This applies to both the sales process, as well as the actual personal training sessions. To utilize empowering communication within your personal training business you must first be aware of what type of personality you really have.
It is important to be aware of this because what you must first do when meeting a client is interpret what type of personality they have:
- Are they really social?
- Are they quiet and don’t want to talk?
Get the answers to these questions quickly and pattern your presentation according to their unique personality. If they are very quiet, reserved, and have a dry sense of humor, don’t be extremely loud, and overly enthusiastic during the sales presentation, and future personal training sessions. This will most definitely turn the client completely off.
How to operate a personal training business
Operate the personal training business by presenting information to the client in a way that is comfortable, and extremely motivating, to them. The best advice to becoming a great personal trainer is to pattern the client’s personality so that:
- If they are talkative, you should be talkative.
- If they are louder, you should be louder.
- If they are quiet, you should be more reserved.
The art of listening
Another personal training tip about effective communication is to discover the art of listening.
Listening, which is also an important aspect of communication, will make you more successful than you ever thought possible. We always recommend personal trainers listen 80% of the time and then talk only 20% of the time. The training session is all about the client, not you. Focus solely on them. Make them feel they are the most important person in the world.
You really want your personal training clients to feel like they are always heard, and completely understood. If this simple objective is met, your clients will absolutely love you, and continue to pay you. In order to have a personal training business that really motivates training clients, dig deep, and discover their hot buttons, and communicate with them in a way that inspires action. As a personal trainer, you will soon discover what internally motivates clients just by asking, and listening to them. After discovering what really, deep down, inspires them you will want to continue reminding clients of their goals in subtle ways that empower them. This is all accomplished through the means of effective communication.
In addition, clients want to fully gain the benefits of your service so it is imperative to communicate to them how they are progressing with their overall fitness goals to see that they are on track. In doing this they will always feel motivated and compelled to come back for more.
In closing, it is clear to see that communication is imperative in maintaining a solid clientele base so your business can flourish.