Readability is an inevitable aspect of web design usability, as the major section of the design is text. A poorly readable text pushes viewers away from the design, on the contrary, a well-structured text not only enhance the readability but also encourages viewers to take in the info displayed in the text. Everyone desires for legible content that users can conveniently absorb.
Typography is a timeless art, learning which you can efficiently play with the readability. You will need to cautiously handle it, to create an enticing and easily accessible design. However, to optimally implement the typography in your design, there are certain interface design aspects that must be considered.
For the folks who want to create impressive and legible typography, they must keep the ethics for the same in mind. To help you come up with a ravishing design complemented with wonderful typography, I have compiled certain crucial key points in this article. Let’s uncover them.
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1. Less Will Be Better!
Using simple fonts can boost the usability of a design. Thus, it is better to consider the amount and location of capitalization needed on a page. Since, it is imperative to make your users comfortable with your product, make sure that your design doesn’t make them feel unrelated.
By implementing only a few fonts in your design, you won’t only be able to create a standard design, but it can also help grab your viewers’ focus. However, for this, it is essential to cautiously doodle with the heights and weights of the selected font as per the significance of the text that they are supporting. This will certainly make the value of your content clearer, pleasant, user-friendly while creating a minimal display. For instance, you may consider sans serif fonts like Arial and Verdana (with size 12 and 10 points, respectively) to ensure easy readability.
2. Learn the Art
Although typography might seem to be a simple and easy discipline, in reality, it is rather a challenging field that demands one to consider various aspects. To learn typographic art, you need to start from the very basic and trust me, it is much like science.
It comprises several aspects, including standards and measurements, which you must take into consideration in order to learn this art. Since it is not an easy pie to instantly make pretty letters, it is better to get your hands on the basics. For this, you may refer to some authentic online tutorials; there are several resources over the Internet that beautifully elucidate the topic. It is also advisable to refer to the typographic glossary, in order to better understand the technical terms in the best possible way. This will surely help you easily refer to professional guides.
3. Make Your Text Readable As Well As Scannable
Scannable is akin to readable and makes a crucial aspect of any design. To make your content easily scalable, you need to focus on the implementation of headers and hierarchy, to guide your readers through your content. There are several factors that all together can improve the typography with context for making it easily scannable. These include the size and position of the header, text line-height and its contrast, the size of the body text, and so forth.
Focus points are also one of the factors that influence the scannability. These are certain objects or elements (like buttons, graphic elements, etc.) included within the layout to captivate the viewers and grab their valuable attention.
4. Kerning – A Vital Aspect To Look For
Kerning is a crucial aspect that is often overlooked by both novice and experienced designers. To help you understand the test and its usage to create an effective typographic keep reading.
Kerning – A Foreword
Kerning is the method of precisely adjusting the space between two letters displayed in a peculiar font. However, it may seem to be similar to tracking, but it is a separate approach that simultaneously adjusts the spacing between the letters. While kerning is not a big issue when creating paragraphs or sentences, it becomes a notable typography defect when writing only a few words, like in titles and logos. A messy kerning can undoubtedly ruin the aesthetics, resulting in a poor design. This is why it is advisable to take this aspect into account while working on the typography.
5. Be Consistent And Make An Optimal Use Of White Space
Guiding your visitors to walk through your page with a great experience is not a child’s play. To ensure that your design is delivering a consistent performance becomes quite critical for those who want to establish a remarkable brand value. You can keep things consistent by optimally using suitable and worthwhile font faces, hues or styles. An improper implementation of these aspects can push your visitors away from your product by ruining their UX.
Embracing a consistent design is eminent for creating a powerful brand identity. By offering a smooth and flawless flow of content throughout your product, you can deliver a seamless and wonderful experience to your viewers. Typographical consistency along with proper use of white space can result in an incredible layout.
Offering an appropriate amount of transparency can help you accustom your potential users with your brand, and thus, efficiently boost your conversion rate. It won’t be an understatement to say that white space can be the best friend of a designer.
By integrating adequate white space in your design, you can offer immense visual relief to your viewers’ eyes. Thereby, encouraging them to further interact with the layout. This will surely create a pleasant visual appearance that can help you dramatically control the bounce rate and thus, benefit your business.
It is always advisable to review your work once it is accomplished to steer clear of the design glitches. Offer a seamless experience to your potential viewers and rivet them to perform a suitable action that can leverage your business. Typography is a crucial aspect of the design that needs to be dealt with great precision. By adhering to the aforementioned tips, you can create a cohesive, intriguing, intuitive and legible product (application or product).
Image Source: Free Typography Diagram Wallpaper