The prevailing theory among new business owners of building it and the people will come, is not necessarily true. Word of mouth will only go so far, but it does not matter if you are brick and mortar or completely virtual. Consequently, if you’re going to drag your business ahead of the crowd there are some things you should learn.
Many people think that having a brick and mortar shop is all they need to become successful. However, building an online presence is more than a most bargain for. There are a thousand businesses in any given city with the same idea that you have. One of the best ways to see how you rank up against them online is to do a keyword search in one of the Big 3 (Google, Yahoo, and Bing).
Search engine optimization will let you know exactly where you stand against the competition. Frankly, if your business is not in the first 5 on the first page, you’re no place. There is a better way to develop an online footprint bigger than the next and it is called search engine optimization (SEO). Regardless of where you are located, you can always be better positioned.
In cities just like Phoenix SEO optimization works the same way. A website should use keywords that potential clients are more likely to search for. The more relevant the keywords, the more likely your business will stand out from the crowd. For example, if you sell swimwear and related items, then the keywords in your item descriptions should foster the same idea. In Phoenix the SEO keywords to use would look something like this:
Swimwear SPF30 Colorful Bikinis
These are all things that people looking for summer clothes could be searching for. Tailoring keywords towards the business will help in developing more traffic. There are programs that can be used to facilitate keywords that receive a lot of traffic. Some are free, so it is best to shop around for the one that gives you the best options.
The key benefits of Local SEO are that you may receive not only the desired traffic but increased sales. Tailoring keywords that are specific to your business and city are key to getting this desired traffic. Getting the Phoenix SEO to work for your brick and mortar would also mean ensuring that your business address is listed correctly. No one in Washington State is looking for a plumber in Phoenix Arizona. A business with a brick and mortar location would be wise to ensure this information is correct.
SEO can work for your business regardless of brick and mortar or purely virtual. It makes it easier to achieve the success that you’re looking for. New clients search for services that are close to home. Phoenix has a multitude of businesses that are beneficial to the community. Getting ahead of the competition is about using SEO to your best advantage. One of the other benefits is that SEO optimization can be learned for pennies on the dollar rather than paying for a better place in line.
Getting SEO optimization to work for you is a breeze once you know-how. Take a look around Phoenix and learn from not only the mistakes but the successes other businesses like your have had. Using Phoenix SEO will get the Big 3 on your side and work for you. Not against you. With a little practice, SEO will become as easy as breathing.
Featured image source: Freepik (Affiliate Link)
Leave a Reply